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21st August 2020

How to write guest posts that drive traffic to your website

If you’re currently guest blogging then you must have realised the importance of guest posts as an effective lead-generation strategy. A lot of bloggers and businesses don’t guest-blog because they believe creating content for other blogs or websites is a waste of time and effort that they’d rather invest in publishing on their own sites. They're missing the larger picture.

Guest blogging is one of the most effective ways a guest post service can boost traffic on your site. If you’re having doubts about the usefulness of guest blogging to your business, then this guide is for you. And if you want to add guest blogging to your repertoire and are wondering how to start, then this guide should be interesting to you as well.

Keep reading to find out all you need to know about using guest posts to improve traffic on your website. Let’s get into it.

Contact Credible Blogs Only

When you contact prospective blogs, ensure that they're credible. The fact that a site is relevant to your brand and has the same target audience does not automatically mean it’s one you should write for.

First, check if the site is full of ads. Seeing a huge number of ads on a website is a turn-off for most people. Plus it could hurt the credibility of your brand.

You also need to research potential blogs. Look for sites with lots of website traffic. A big-name brand that is known as an authority in your industry is obviously credible, and they will have plenty of traffic.

Posting frequency is also an important factor to consider. If they post just once a month, then it’s safe to say that they don’t have a strong audience to drive a lot of traffic. Reach out to bloggers who post more frequently, who have better traffic and stronger engagement. Since their audience visits the site more regularly, your guest posts will be seen by more people and you’ll experience more traffic on your site.

Write For Websites That Are Relevant To Your Brand

You need to think about the relevance of the prospective blog or website to your brand. If you’ve been contributing guest posts for some time and you haven’t noticed any marked improvement in traffic to your website, it's essential that you evaluate the sites you’ve been guest blogging for.

Even though there’s room for some flexibility, your guest posts won’t be in any way beneficial to you if they are published on the wrong sites. Always ensure that you go for only those guest posting opportunities that align with your niche and vision for your brand and don’t be afraid to politely reject the ones that don’t fit.

A Strong Introduction Counts

Your introduction is actually what persuades people to read your post to the end. A catchy and engaging headline combined with a great intro gets your readers hooked, and will ensure that they read the rest of your article. And if that is good as well, they’ll click over to your website in search of more interesting articles.

There are a couple of approaches you can apply in your introduction to make the reader stay the course and read to the end. Ask a question or state an interesting statistic or fact in your intro. This will pique your readers’ interest. Identifying a problem and suggesting a solution is also a great tactic. Talking about a subject your readers can relate to also helps a great deal. It sets the tone for a lot of engagement and discourse in the comments section.

If you apply this technique to your guest posts and writing in general, you’ll find that more and more people will read your posts and visit your website.

Add Links to Your Website

This is the whole essence of guest posting, isn’t it?

Links are the easiest way for people to navigate to your website. Include natural links within the content of your guest posts. This way, you’ll be building a lot of backlinks, and doing it correctly will take readers straight to your site.

Apart from generating a good amount of organic traffic for you, having backlinks to other credible websites will also have a positive impact on your SEO strategy.

Be Unique

Ensure that the quality of your guest posts is top-notch. You’ll be writing for new readers so you should want to impress them with the quality of your work. Your guest posts should be a mirror of what you have on your website, or even better.

Stick to your unique style of writing, whatever it is. Don’t try and change your writing style just to impress a new audience. That might backfire on you. However, if your style is funny and sarcastic, then you might have to tone down your style so that you don’t end up offending someone and damaging your brand.

Continue to Write

One guest post won’t be enough to drive a significant amount of traffic to your website. Write as many guest posts as possible, for the blog that gave you your first breakthrough in guest blogging, and for other sites. However, be careful not to try and do too many things at once, so that your blog won’t suffer a lack of posts because of your guest blogging. Always make sure that you deliver great quality every time. Once you start to write for more sites, you’ll start to see an increase in the traffic on your website.

Most people don’t consider guest blogging to be an effective content marketing strategy, but it is. If you’re looking for an inexpensive way to generate more traffic for your website, then you should be writing more guest posts. If you don’t have the time to fit this into your busy schedule, our guest post agency will come up with a guest blogging strategy that can guarantee increased traffic to your website.

If you’d like to know more about our guest post service, get in touch with WooContent today.

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