Optimising your Google Business Profile is pivotal for increasing visibility in local search, standing out among your competitors and winning customers online across Google Maps. Here are a few ways to morph your Google Business Profile into a great tool for marketing and lead generation for your local business.
You need to start with creating your Google My Business account. It’s different than creating your Google My Business profile as the former is used to access and update the latter. To create an account, type google.com/business in the address bar and then sign in with the Google account that you use for your business – not your personal one. As the next step, Google will ask you the details of your business, such as name, location, contact information, and so on. You must leave nothing out. The completeness of your Business Profile will not only rank you higher in local search results; it’ll also increase how many actions your customers take when they find your profile.
Follow these steps to optimise your business’s contact information:
Google allows you to specify your ‘from the business’ description in your account dashboard. You can find it lower down in your profile, typically under the reviews as shown above. It’s important to remember that you’re writing for SEO here. Here are a few techniques you could implement:
Choosing categories and attributes relevant to your business is highly important for optimising your Google Business Profile. Statistically, 84% of Business Profile views on Google originate from discovery searches utilising these two factors.
Since Google offers a limited number of categories, you must choose the correct ones. Here’s are some helpful tips:
Google will provide you with a list of attributes that you can check off to further elaborate your business – for example, ‘dine-in’ and ‘take-away’ are checked in the example below.
5. Include Quality Pictures
Google has found that customers are 42% more probable to ask for driving directions to a business and 35% more likely to click through to its website if it has photos uploaded. Here are a few rules to keep in mind while uploading your business’s photos:
Reviews have the most influence on viewers and thus serve as a key factor in Google’s ranking algorithm. Moreover, your visibility also increases if your business’s reviews contain high-ranking keywords. Follow these steps to optimise your Google Business Profile with user reviews:
The more you post about upcoming events or offers, the more actions taken by consumers who find your profile. Regular activity is ideal for improving your ranking.
Stick to the following rules to optimise your Google Business Profile with posts:
Businesses have a Q&A section on their Google Business Listings as shown below.
Anyone can ask and answer these questions. Since they play an important role in deciding whether a client will visit your business or not, it’s important to keep this section optimised. Here are a few ways you can implement your SEO content strategy in the Q&As:
If your business name does not clarify what you offer, you should add your products and services to your Google Business Profile. This can help your profile rank for more relevant search terms. Keep in mind to include the name, description, and price (if valid) as well. This way, the full description will pop up once a viewer clicks on your product.
Your Google Business Profile needs to be maintained and updated periodically. It requires ongoing activity to maximise your benefits. Make sure you do the following:
If you stick to these techniques and provide quality information on your Google My Business Profile, it’ll certainly prove worthwhile for your business in the long run.