Are you open to the idea of having an extra source of income? Well, you now have the opportunity to do just that by starting a blog. The internet has become the number-one source of information, and blogs are a key contributor to this. However, before you go clicking on your keyboard, there are a few things you need to consider. In this article, we will explore how you can transform your part-time hobby into a viable income generator.
Getting Started
Any individual claiming to offer a blog writing service has a presence online. It can be through a personal website, or by having an account on the many free blogging platforms available online.
Some of the popular platforms are Blogger, Medium and WordPress. These platforms offer free hosting facilities, but also come with some limitations to what you can do. For example, you cannot put up specific advertisements and affiliate links which are critical to earning money. Others limit the number of articles that you can store on their site.
If you have some spare change, you can buy a domain and set up shop. Creating a customised website does not require extraordinary skills. Most domain providers have how-to guides to get you going. With your website, you have free reign to include specific customisations that will increase your brand online. As more people access your work, the higher the earning potential.
Select your subject matter
Blogs come in different shapes and forms. To succeed as a copywriting service provider, you need to have a speciality. There are millions of bloggers globally, and chances are, someone is writing about your subject matter. It is, therefore, necessary for you to identify what gaps exist and exploit them accordingly.
Here are a few tips to help you find your footing:
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Study the competition
Research your subject matter and see what currently exists. Identify who the leaders are in the industry and see what they are doing differently. Customers are always looking for the newest thing in the market. By differentiating your service offering, you stand a better chance of attracting followers who can convert to paying customers.
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Google is your friend
An excellent way of knowing what is hot in the market is by Googling it. Thanks to the autocomplete feature, you will get hints on what is on people’s mind and use it to your advantage. -
Leverage on social media
Hashtags are a key element when communicating on social platforms. Look at what is trending at the moment and work with that. Although it may be short-lived, the traction you will get from commenting on current topics is a sufficient lead base to get you started. -
Mix up your content
As stated earlier, blogs come in different styles. You can opt for how-to-guides, product descriptions or comparison articles. A successful blog writing agency is one that provides variations to its subject matter. There is no one-size-fits-all approach when it comes to copywriting. Different demographics have different tastes. You should, therefore, be able to cater to a variety of readers to become a leading copywriting service provider.
Bring on the traffic
To succeed in the online world of blogging, you need numbers. People need to visit your page to see your creative work, but you don’t need to spend thousands to get the best SEO. Below are some simple hacks to drive more traffic to your page.
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Use social media
You have different social media platforms you can use to promote your content. Each platform has a particular type of audience. For example, if you are more into business solutions and financial topics, LinkedIn is the place for you. Pinterest, Facebook and Instagram are more focused on people’s social life. As you open accounts on these platforms, make sure that you are consistent in your identity so that people can find you more easily. -
Network
The blogging community survives through networking. For every subject matter, there exists a community of blog-writing service providers. Link up with them and use backlinks to share your content. Bounce off ideas with fellow members and watch your numbers grow. -
Be consistent
As a blogger, you need to provide relevant content regularly. If you keep your followers waiting too long, you will lose momentum.
Don’t forget to earn money
Now that you have everything laid down, it is time to start bringing in the revenue. Affiliate marketing is a great way to start earning income for your work. Speak to potential service providers and have them embed their links in your blog posts. You can get a commission for every referral that comes through you. Sites such as Alibaba, Amazon and eBay have elaborate affiliate programs for bloggers.
- Working with an established blog-writing agency is also another way you can earn money. You can submit your work to them, and they, in turn, sell it to their clients for a fee. Companies pay top dollar for exclusive content which they use in their marketing campaigns.
- Guest blogging can also make you some much-needed money. Media outlets rely on guest postings to further diversify their content. Identify who are the big players in your niche and reach out to them for guest spots.
- Sponsored posts are another revenue stream for bloggers. Depending on the number of followers you have, brands can take notice and use you as their marketing channel. Some bloggers have such a huge following that they are now social media influencers. Reports show bloggers can earn upwards of hundreds of thousands for a single sponsored post.
Making money from your blog is not rocket science. All you need to do is carve a niche for yourself and use that to your advantage. Three things are necessary for you to succeed as a blogger: remain consistent, leverage on your community and diversify your revenue streams. Executing these to perfection will soon have you running your own blog-writing agency.