It’s not an easy task to get the attention of copywriting agencies if you’re just beginning your copywriting career. On top of pressing deadlines and valuable clients you cannot let down, a copywriting agency typically has many copywriters to choose from.
The truth is, an overwhelming majority of copywriting agencies would be highly reluctant to use of the copywriting services of a new, untried writer because they can’t afford any mistakes. They need proven skills and expertise to ensure that their copywriters can deliver projects without any complications. They don’t want to spend their additional time and resources to train or support a copywriter to get the job done properly.
However, you mustn’t let this discourage you from working with agencies. Here are a few ways that you can appeal to them even if you don’t have a proven track record.
A copywriter’s portfolio is the primary tool that enables them to sell their services. A list of past projects is always the biggest factor that goes into deciding whether you should get hired. Your work history is what gives agencies confidence in your skills and convinces them that you can deliver a project. It’s what sets you apart from a majority of the candidates. If you don’t have a portfolio, then what’s stopping you from seeking projects out? Look around you. You’ll find dozens of opportunities to write for charity organisations, as well as family and friends. Seek out anyone who you might think needs a website or a brochure completed – you’ll be surprised by how many opportunities are out there.
It’s important to make the most of the experience that you’ve gathered instead of focusing on what you haven’t. If you’ve managed to accomplish even three copywriting projects, you should talk about them with confidence. Don’t be afraid to add details about how you helped your clients by solving their problems and how you communicated effectively with them throughout the project.
Clients don’t wish to waste their time on writers who don’t know what they’re talking about. They’re looking for someone who’s an expert at the job; someone who knows the ins and outs of copywriting and professional communication. To sound like an expert, you must use any opportunity to learn and grow. This way, clients are much more likely to choose you for their project. Here are some excellent habits that will boost your copywriting skills quickly:
If you include all of these activities into your daily life, it’ll become evident to your clients how passionate you are for their projects. Large agencies are also much more likely to hire you if it’s apparent that you love writing and care deeply about your profession.
Every single copywriting project you undertake is an achievement and is a step toward bigger opportunities. You can utilise every subsequent experience to dive into something much bigger by showing off. Don’t be modest about your experiences. Add them to your website, CV, portfolio or your LinkedIn profile – otherwise, who will know what you achieved? Some copywriters even turn to the blog to share what they’ve learned with the rest of the world, especially potential hirers.
Knowledge is power. So, if you’re hoping to work with large agencies, you should take your time to get to know them first. Research what their business is about, which sectors their clients are in, and most importantly, what their ambitions and greatest problems are. The more you know about an agency, the more you’ll learn about your profession and the skills you require to impress the hiring body.
Understandably, many people struggle with confidence issues. In reality, you have to gradually build your confidence little by giving yourself solid reasons to feel self-assured. Here are a few options to help you get started:
Agencies only want to work with professionals, so it’s important you look the part. This doesn’t only involve dressing appropriately; it also means looking and sounding like a reputable copywriter. Take note of the following points to help you get hired by agencies:
These are just some of the many ways to build your confidence in your skills and remain hopeful for your future projects as a copywriter. Don’t let go of these experiences; learn from them and accept them as viable evidence that you are indeed an amazing copywriter. This is what’ll help you approach agencies with confidence.