The best way of improving your website's search-engine performance is by building and earning external links. They act as votes of authority, telling Google that your content is high-quality, valuable to searchers and worth referencing.
Traditional methods of link-building are time consuming, but a great way of building a significant number of links is by leveraging your high-quality travel images.
Written content needs to be engaging and unique to rank well and earn links. Image link-building is a tactic which websites overlook as they don’t see its potential. This strategy thrives on solving an issue the majority of webmasters face – what image should I use for this awesome piece of content I’ve written?
The first place webmasters go to look for relevant, high-quality images are stock image websites – and this is where you want your images to be.
The first step to building hundreds of links is to choose image-database websites that maximise your chances of a backlink. You want to choose image sites that allow you to:
Some great examples to get you started are flickr, Fotolia and 500px. There are plenty more image databases out there that you can put your images on, but start with a few – there’s always time to turn this into a strategy.
Now you’ve chosen the websites the images are going on, you need to upload the travel photos that people want. Webmasters are looking for the best, most relevant image for their content, and if you want that image to be yours, you need to make it the best. Be selective, and only upload your best travel images to maximise the chances of them being used.
The next step is to make sure you get the backlink when your image is used. Sometimes, bloggers and websites will use your image and not credit you or link back to your website. Normally, a quick email to them will fix this. An easy way to check if your image has been used is a simple Google Image search. Do this once every couple of months and get in touch with websites that haven’t referenced you or your site. It’s key to do this routinely, as the older a post is, the harder it is to secure that precious backlink.
Doing manual image searches takes time, so some help may be necessary. There are a couple of tools out there that will search for your images and make it easier to send follow-up emails.
You can run a reverse image search with Tineye once every couple of months to know when and where your images are being used, and all on a user-friendly dashboard. Although a paid option, it doesn’t take much to recoup the cost. The basic package costs £150 a month, so you only need your images to be used 50 times and those links will only cost £3 each.
The potential of earning 50 backlinks for £3 each a month is a website’s dream, and totally attainable. Choose the right image sites, the best images to upload, and chase up webmasters, and you’ll be on your way to building a strong, relevant and high-quality backlink portfolio. After which, sit back and enjoy increased traffic, stronger brand perception and improved site authority.