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Hotel copy experts

The average traveller visits more than 20 websites when planning a trip, so your content has to stand out and make a lasting impression in order to secure revenue. Woo is a copywriting agency with first-class hotel content writers who understand the wants and needs of your guests, helping you to gain a competitive edge with content that delights, engages, and ultimately drives bookings.

Our hotel copywriting team combines years of experience with a passion for travel and a flair for connecting with guests through content. They specialise in travel writing and have produced content for luxury boutiques in the Far East to European city chains, and from campaign landing pages through to service descriptions. Crafting engaging, informative hotel copy to make your hotel the destination of choice is their talent.

At Woo, we are experts at creating copy for all types of accommodation within the hotel industry, including:

  • Airport hotels
  • Apartment hotels
  • Bed and breakfasts
  • Boutique hotels
  • Business hotels
  • Casino hotels
  • Eco hotels
  • Hotel chains
  • Hotel resorts
  • Luxury hotels
  • Serviced apartments
  • Spa hotels

Branded SEO-friendly hotel content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded hotel content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating hotel copy for SEO, service descriptions or articles, we understand how to deliver high-quality hotel copywriting tailored for people and search.
There are many benefits to investing in branded content in the hotel industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Research
Identifying and understanding customer profiles, defining content goals

Ideation
Keyword research, trend analysis, competitor analysis, brainstorming

Creation
Content calendars, style and tone-of-voice guidelines, optimisation

Types of hotel content we provide

No matter which type of hotel copywriting services you’re after, we’re here to help. We write landing pages, travel guides, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Landing Pages

As a hotel copywriting agency, our landing pages are SEO-optimised and packed with relevant, useful information to ensure that you receive maximum bookings.

Blog Posts

With your brand style in mind, we will produce interesting and informative blog posts that enhance your credibility and demonstrate your local expertise.

Press Releases

Our press releases are award-winning, and with a network of industry influencers and journalists at our fingertips, we know how to make sure that your hotel or chain gets the attention it deserves.

Descriptions of Amenities & Services

We know that every hotel has a unique story to share so we will tailor your product descriptions with your customers in mind. Our compelling descriptions will bring your facilities and services to life, giving your customers a unique and informed travel shopping experience.

Evergreen Content

Evergreen content allows your brand to re-use, re-share and repurpose valuable content- whether it’s what to pack or where you’ll find the best local landmarks, we work with you to produce a variety of evergreen content that guests can count on.

Travel Guides & Itineraries

Providing potential guests with valuable, up-to-date information about the area, or things to do close to your location will help demonstrate your expertise and inspire bookings. We’ll ensure the content we create is engaging and informative and always tailored to suit your audience.

How to write the perfect hotel description

Ever wondered how much of a difference the copy on your hotel website can make?

Writing the perfect hotel description, enables brands to increase conversion rates, gain new customers and much more. With people expecting to have as much information as possible before buying a product or service, the secret to driving up sales is in the planning. By focusing on strategy, attention to detail and more importantly, storytelling, you can stay ahead of competitors and keep audiences engaged.

Despite countless hotels in popular cities and small towns, learn how the perfect hotel description converts leads into bookings by reading these top tips below.

1. Know your audience

Before you start writing, knowing your audience is key. The initial planning stages will make sure your description takes full effect.

 

Think about your audience demographic and what they would like to know about the hotel. If your audience consists of retirees, a short and snappy description talking about the 20s-30s night will not be relevant. Once you have the right information, you can find content that relates to your audience.

 

Looking to attract a new and younger audience, Hyatt launched their Centric brand which targets travellers ready to explore. With each hotel designed after its destination, no stay is the same as the brand focuses on all guests becoming in-the-know locals. Through having a clear demographic, the brand's look and content ate tailored to their audience.


2. Write killer titles and headlines

The introduction to your hotel is more important than any other section. It is the difference between someone clicking to find out more and choosing a competitor instead.

 

80% of your visitors will read your headline – but only 20% will go on to the read rest of your content. Your headline should be attention-grabbing and newsworthy. Make sure your titles are clear in describing what information the reader is getting. When talking about key features, don't underplay the strengths of the hotel – the more enticing the writing; the more sales.

3. It's all in the detail

The main body of the text is where you need the most detail. To keep people engaged, stay away from complex sentences and make sure your descriptions are clear and concise.

 

Location should always be mentioned early on so that visitors know what area they will be in. It is worth referring to any nearby airports, or tourist hotspots. People want to know why this is the place for them – storytelling is key. Focus on what makes your hotel unique and use the five senses to describe the facilities. Towards the end of the copy, include exciting local attractions that visitors can enjoy.

 

Focusing on the glitz and glamour of London's West End, W Hotels by Marriot International gives guests all the details they need about the hotel. From the VIP facilities to the sparkle of London's nightlife, they attract guests by telling the story of the high life.

4. Let's talk about tone

What kind of hotel are you describing?

 

Similar to knowing your audience, knowing your hotel is key. Your writing should mirror your hotel's image. If you have a luxury hotel, words that illustrate sophistication is necessary to give audiences an insight into what they'll experience. If your hotel is fun and quirky, reflect this in your writing so the reader can know what to expect.

 

87% of people think brands need to put more efforts into being consistent. Planning a style guide is vital to making sure that your tone is carried out across your site – especially if different people are working on it. The writing must always be clear and concise. This can be simple guidelines such as writing style, use of language and technical details such as font.

 

5. Call to action

Call to actions are the gateway to increasing conversions on websites.

 

Now that your audience is interested in booking a stay, a button that leads to the booking page can help seal the deal. By building this into the page, audiences won't lose interest as they navigate through the site for your availability page. Using call-to-action terms such as 'book now' or 'stay with us' will encourage people to take the next step.

Users must be provided with as much information as possible on the hotel. Contact details are key for those wanting to read more. The best way to include this is in a table containing a website, telephone number, social-media links. It is also worth including any extra information such as number of rooms and guest access.

 

Graduate Hotels is an American brand that knows the importance of using bold messaging. Helping guests to relive their college days, they have a call-to-action on every page. Using messages such as 'book now', 'scroll down' and 'watch the video', they guide the users journey through the site making sure nothing is missed.

6. Final checks

Once you've finished writing the content, final checks are necessary to make sure your page gets a tick on grammar and spelling – there's nothing worse than reading through content that has been poorly written.

 

A top tip is to take a short break away from your work and then revisit it. This will help you to analyse the content with a fresh pair of eyes. You can also ask a colleague to read through the work, as second opinions are a great way to gain new insight.

 

It is now more important than ever to make sure that extensive research is carried out on the hotel you are writing about. Avoid providing false or misleading information by writing about unchangeable facilities. For example, it isn't wise to discuss the delicious restaurant menu, as this is subject to change.

 

Now that you have written the perfect hotel description, high-quality images are key. Audiences want to picture themselves in their beautiful new holiday home. Blurred snapshots on a camera or phone don't cut it, so it's worth bringing in a professional to help sell the perfect holiday dream. Captions under each photo or video are imperative so the audience knows what they're looking at.

 

Applying these key tips, makes sure you're staying consistent and engaging audiences at all times. Through following a clear process, the perfect hotel description will increase those all-important sales.

Testimonials

  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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