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Hotel Copywriting Services

Inspire people, earn loyalty and drive repeat bookings with five-star content that puts your hotel on the map. 61% of travel spend goes through digital channels, with online booking now the method of choice. This means it’s more important that ever before to make sure that your online content is designed and executed to drive sales from the awareness stage through to booking.

Hotel copy experts

The average traveller visits more than 20 websites when planning a trip, so your content has to stand out and make a lasting impression in order to secure revenue. Woo is a copywriting agency with first-class hotel content writers who understand the wants and needs of your guests, helping you to gain a competitive edge with content that delights, engages, and ultimately drives bookings.

Our hotel copywriting team combines years of experience with a passion for travel and a flair for connecting with guests through content. They specialise in travel writing and have produced content for luxury boutiques in the Far East to European city chains, and from campaign landing pages through to service descriptions. Crafting engaging, informative hotel copy to make your hotel the destination of choice is their talent.

At Woo, we are experts at creating copy for all types of accommodation within the hotel industry, including:

  • Airport hotels
  • Apartment hotels
  • Bed and breakfasts
  • Boutique hotels
  • Business hotels
  • Casino hotels
  • Eco hotels
  • Hotel chains
  • Hotel resorts
  • Luxury hotels
  • Serviced apartments
  • Spa hotels

Branded SEO-friendly hotel content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded hotel content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating hotel copy for SEO, service descriptions or articles, we understand how to deliver high-quality hotel copywriting tailored for people and search.

There are many benefits to investing in branded content in the hotel industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of hotel content we provide

Landing Pages

As a hotel copywriting agency, our landing pages are SEO-optimised and packed with relevant, useful information to ensure that you receive maximum bookings.

Blog Posts

With your brand style in mind, we will produce interesting and informative blog posts that enhance your credibility and demonstrate your local expertise.

Press Releases

Our press releases are award-winning, and with a network of industry influencers and journalists at our fingertips, we know how to make sure that your hotel or chain gets the attention it deserves.

Descriptions of Amenities & Services

We know that every hotel has a unique story to share so we will tailor your product descriptions with your customers in mind. Our compelling descriptions will bring your facilities and services to life, giving your customers a unique and informed travel shopping experience.

Evergreen Content

Evergreen content allows your brand to re-use, re-share and repurpose valuable content- whether it’s what to pack or where you’ll find the best local landmarks, we work with you to produce a variety of evergreen content that guests can count on.

Travel Guides & Itineraries

Providing potential guests with valuable, up-to-date information about the area, or things to do close to your location will help demonstrate your expertise and inspire bookings. We’ll ensure the content we create is engaging and informative and always tailored to suit your audience.