Inspire people, earn loyalty and drive repeat bookings with five-star content that puts your hotel on the map. 61% of travel spend goes through digital channels, with online booking now the method of choice. This means it’s more important that ever before to make sure that your online content is designed and executed to drive sales from the awareness stage through to booking.
The average traveller visits more than 20 websites when planning a trip, so your content has to stand out and make a lasting impression in order to secure revenue. Woo is a copywriting agency with first-class hotel content writers who understand the wants and needs of your guests, helping you to gain a competitive edge with content that delights, engages, and ultimately drives bookings.
Our hotel copywriting team combines years of experience with a passion for travel and a flair for connecting with guests through content. They specialise in travel writing and have produced content for luxury boutiques in the Far East to European city chains, and from campaign landing pages through to service descriptions. Crafting engaging, informative hotel copy to make your hotel the destination of choice is their talent.
At Woo, we are experts at creating copy for all types of accommodation within the hotel industry, including:
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded hotel content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating hotel copy for SEO, service descriptions or articles, we understand how to deliver high-quality hotel copywriting tailored for people and search.
There are many benefits to investing in branded content in the hotel industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization