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Hotel Copywriting.

Five-star content will have your guests checking in for more…

Content drives performance.

Today, 61% of travel spend is going through online channels – an upward trend shows no sign of slowing. With online now officially the booking method of preference, it has never been more business critical to ensure your online content is optimised to sell.

The average traveller visits more than 20 websites when planning a trip. If your content doesn’t set you apart from your competition, you risk losing bookings. Hotel content writers help your hotel to stand out; they know the language and the desires of your guests, and with this, they are equipped to hit their heartstrings and lock in their booking.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core hotel industry digital marketing objectives, which should encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding guest personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

At WooContent, we have an experienced team of hotel copywriters who specialise in travel and have produced world-class hotel content from landing pages, through to service descriptions. From luxury boutique getaways in the Far East, to European city chains, we deliver informative and engaging hotel copy that establishes your hotel as the ideal home away from home.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Whatever the size or scope of the project, our team are committed to achieving exceptional results. We take pride in delivering results on time and on budget, including…

Landing Pages

Our landing pages are SEO-optimised and packed with relevant, useful information to ensure that you receive maximum bookings.

Descriptions of Amenities & Services

We know that every hotel has a unique story to share so we will tailor your product descriptions with your customers in mind. Our compelling descriptions will bring your facilities and services to life, giving your customers a unique and informed travel shopping experience.

Evergreen Content

Evergreen content allows your brand to re-use, re-share and repurpose valuable content- whether it’s what to pack or where you’ll find the best local landmarks, we work with you to produce a variety of evergreen content that guests can count on.

Blog Posts

With your brand style in mind, we will produce interesting and informative blog posts that enhance your credibility and demonstrate your local expertise.

Press Releases

Our press releases are award-winning, and with a network of industry influencers and journalists at our fingertips, we know how to make sure that your hotel or chain gets the attention it deserves.

Travel Guides & Itineraries

Providing potential guests with valuable, up-to-date information about the area, or things to do close to your location will help demonstrate your expertise and inspire bookings. We’ll ensure the content we create is engaging and informative and always tailored to suit your audience.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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