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Case Study:

Implementing a content-led SEO strategy for Holiday Hypermarket


To increase the website performance and SEO visibility of TUI Group travel retailer Holiday Hypermarket following a difficult migration, which saw a negative impact on organic revenue and sales.


  • Audit and overhaul the site
  • Increase website traffic
  • Increase revenue from organic search
  • Increase SEO visibility

What did we do?

We took a holistic approach to SEO, delivering multiple work streams each month over a sustained period of time. We worked section by section to deliver the large-scale project.

  • Updated 6,000+ page titles and meta descriptions
  • Added 4,800 internal links
  • Resolved 135 technical errors and 80 broken links
  • Produced 335 content hub pages optimised for people and search
  • Wrote 270 destination articles
  • Wrote 170 keyword-driven blog posts
  • Created 40 outreach articles