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Holiday Hypermarket

Content strategy and creation

Implementing a content hub campaign for a travel retailer

Objective

To increase the website performance and SEO visibility of TUI Group travel retailer Holiday Hypermarket following a difficult migration which saw a negative impact on organic revenue and sales.

What did we do?

updated 6,000+ page titles and meta descriptions

added 4,800 internal links

resolved 135 technical errors and 80 broken links

produced 335 content hub pages optimised
for people and search

wrote 270 content hub articles

wrote 170 blog posts

created 40 outreach articles

What did we do?

audit and overhaul the site

increase website traffic

increase revenue from
organic search

increase SEO visibility

year-on-year organic traffic increase of 59%

a 36,232 point rise in SEO visibility (from SearchMetrics) – a 180% increase

83% rise in revenue from organic search

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