Case Study:

Implementing a content-led SEO strategy for Holiday Hypermarket

Objective

To increase the website performance and SEO visibility of TUI Group travel retailer Holiday Hypermarket following a difficult migration, which saw a negative impact on organic revenue and sales.

Goals:

Audit and overhaul the site
Increase website traffic
Increase revenue from organic search
Increase SEO visibility

What did we do?

We took a holistic approach to SEO, delivering multiple work streams each month over a sustained period of time. We worked section by section to deliver the large-scale project.

Updated 6,000+ page titles and meta descriptions
Added 4,800 internal links
Resolved 135 technical errors and 80 broken links
Produced 335 content hub pages optimised for people and search
Wrote 270 destination articles
Wrote 170 keyword-driven blog posts
Created 40 outreach articles

Results

Testimonial

"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."

Case Study:

Implementing a content-led SEO strategy for Holiday Hypermarket

Objective

What did we do?

Results

Testimonial

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