Health & Beauty Copywriting Services

Two-thirds of all users turn to the internet for health and beauty information, but with so much inaccurate, misleading content out there, it’s essential to stand out from the pack. Our health and beauty copywriting services deliver precise content that will establish you as a trusted voice, building your reputation with every single word.

Check out our B2C content rates

Check out our B2B content rates

Word Count

< 50 Pages

50-100 Pages

100+ Pages

300

£24

£22.50

£21

400

£32

£30

£28

500

£40

£37.50

£35

600

£48

£45

£42

700

£56

£52.50

£49

800

£64

£60

£56

1000

£80

£75

£70

1200

£96

£90

£84

1500

£120

£112.50

£105

2000

£160

£150

£140

2500

£200

£187.50

£175

Word Count

< 50 Pages

50-100 Pages

100+ Pages

300

£27

400

£36

500

£45

600

£54

700

£63

800

£72

1000

£90

1200

£108

1500

£135

2000

£180

2500

£225

3000

£270

£500 minimum order value. Cost per word may be more than the published rates and is subject to Woo reviewing the brief.

Health & beauty copy experts

We can make you the heartbeat of the online health and beauty community, delivering information in a clear and understandable way. Complex facts can be simple when you have expert health copywriters to get your message across, and that’s where Woo can help.

When creating health and beauty copywriting services, it’s critical to get your facts right. However, with so much jargon in the industry, it’s not always easy to create content that’s completely accessible. Our health and beauty copywriters have many years working in the industry, and produce content backed up with knowledge and expertise. We offer a health writing service to deliver content that is easily understood, and will stand out from your competitors.

As a copywriting agency, we have experience in tackling even the most sensitive of subjects. Some of the areas we can assist with includes:

Best Practice
Compensation Claims
GP Practices
Health Education
Litigation
Medicine and Disease
Natural Health
Nutrition
Private Healthcare
Research, News and Developments
Treatment
Wellbeing

Branded SEO-friendly health & beauty content

As a health and beauty copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to deliver branded health copywriting services that are on tone while being focused on generating clicks, likes and shares.

So, whether you want a beauty copywriter to create copy for SEO, product descriptions or guest posts, we understand how to deliver high-quality health and beauty copywriting tailored for people and search.

There are many benefits to investing in branded content in the medical industry. The best content:

is informative and helpful, not invasive
conveys your values
is optimised for your target keywords
is engaging and encourages shares and backlinks
makes an emotional connection with readers
inspires them to take action

Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:

Research

Identifying and understanding customer profiles, defining content goals

Ideation

Keyword research, trend analysis, competitor analysis, brainstorming

Creation

Content calendars, style and tone-of-voice guidelines, optimisation

Types of health and beauty content we provide

No matter which type of health copywriter services or beauty copywriter services you’re after, we’re here to help. We write white papers, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Descriptions of Services

Being clear about the services you provide is paramount. As a beauty copywriting agency, we cut out the jargon to provide content that’s both concise and factual. Our skilled team of writers possess highly specialised knowledge of best practice in the industry, and our beauty writing service will help build confidence and trust around sensitive topics, services and products.

Evergreen Content

We position your organisation as an expert in the health and beauty field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, our expertise as a health and beauty copywriting agency has saved brands time and resources – maintaining all of the rewards.

Blog Posts

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with people is vital to help you build authority in your industry. Health and beauty blogs can be a great media platform as they not only improve your search visibility but they also help to leverage relationships with customers and clients. Our blog content will supplement your main website copy, drive traffic to your website and position you as an industry leader.

Latest News/ Press Releases

Understanding the power of health and beauty PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new product, hosting an event or rebranding, we can work with you to shape the best-possible content.

Healthcare Resources

As a health and beauty professional you will want your content to be informative and accountable, and as part of our beauty copywriting service, we will make sure that your online resources and fact sheets are clear and up to date.

Healthcare Industry White Papers

Healthcare industry white papers build authority by providing customers, competitors, and the wider market with up-to-date information supported by compelling evidence. Our copywriters can help deliver weighty reports in a way that is manageable and engaging for readers.

Informative Webpages

We know that health and beauty copywriting has to cover authoritative content and sensitive topics, which is why our web copy is informative, compliant and always has the reader in mind.

Testimonials

‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’
James Stewardson
SEO Account Director, PHD
‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

Vanessa Lenssen
CEO, GoLearnTo
‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’
Roberto Lattanzio
Head of SEO, Gamepix