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Health & Beauty Copywriting Services

Two-thirds of all users turn to the internet for health and beauty information, but with so much inaccurate, misleading content out there, it’s essential to stand out from the pack. Our health and beauty copywriting services deliver precise content that will establish you as a trusted voice, building your reputation with every single word.

Health & beauty copy experts

We can make you the heartbeat of the online health and beauty community, delivering information in a clear and understandable way. Complex facts can be simple when you have expert health copywriters to get your message across, and that’s where Woo can help.

When creating health and beauty copywriting services, it’s critical to get your facts right. However, with so much jargon in the industry, it’s not always easy to create content that’s completely accessible. Our health and beauty copywriters have many years working in the industry, and produce content backed up with knowledge and expertise. We offer a health writing service to deliver content that is easily understood, and will stand out from your competitors.

As a copywriting agency, we have experience in tackling even the most sensitive of subjects. Some of the areas we can assist with includes:

  • Best Practice
  • Compensation Claims
  • GP Practices
  • Health Education
  • Litigation
  • Medicine and Disease
  • Natural Health
  • Nutrition
  • Private Healthcare
  • Research, News and Developments
  • Treatment
  • Wellbeing

Branded SEO-friendly health & beauty content

Got a Question

As a health and beauty copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to deliver branded health copywriting services that are on tone while being focused on generating clicks, likes and shares.

So, whether you want a beauty copywriter to create copy for SEO, product descriptions or guest posts, we understand how to deliver high-quality health and beauty copywriting tailored for people and search.

There are many benefits to investing in branded content in the medical industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of health and beauty content we provide

Descriptions of Services

Being clear about the services you provide is paramount. As a beauty copywriting agency, we cut out the jargon to provide content that’s both concise and factual. Our skilled team of writers possess highly specialised knowledge of best practice in the industry, and our beauty writing service will help build confidence and trust around sensitive topics, services and products.

Evergreen Content

We position your organisation as an expert in the health and beauty field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, our expertise as a health and beauty copywriting agency has saved brands time and resources – maintaining all of the rewards.

Blog Posts

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with people is vital to help you build authority in your industry. Health and beauty blogs can be a great media platform as they not only improve your search visibility but they also help to leverage relationships with customers and clients. Our blog content will supplement your main website copy, drive traffic to your website and position you as an industry leader.

Latest News/ Press Releases

Understanding the power of health and beauty PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new product, hosting an event or rebranding, we can work with you to shape the best-possible content.

Healthcare Resources

As a health and beauty professional you will want your content to be informative and accountable, and as part of our beauty copywriting service, we will make sure that your online resources and fact sheets are clear and up to date.

Healthcare Industry White Papers

Healthcare industry white papers build authority by providing customers, competitors, and the wider market with up-to-date information supported by compelling evidence. Our copywriters can help deliver weighty reports in a way that is manageable and engaging for readers.