Bradley Horowitz, vice president of product for Google Plus, claimed that Facebook was a thing of the past that didn’t know how to work advertising into its interface without irritating its users.
Speaking at a Business Insider conference in New York, he said that Facebook hadn’t innovated a good way of including advertising onto its social network.
He said the adverts were placed with no context, meaninglessly jammed into the user stream; it doesn’t do the brands justice, nor does it actually successfully attract any users, only serving to frustrate them.
Google Plus, on the other hand, will incorporate advertising in a more successful and less irritating manner, offering relevant adverts that aren’t out of place. Horowitz maintained that Google Plus wasn’t quite ready yet, stating that it “may not yet be the place that you go to when you want to wish your friend a happy birthday.”
Highlighting the advantages of being ‘late’ in the game with social networks, he said that Google Plus wasn’t going to emulate existing social network sites.
“It’s not attempting to chase the social networks of the past. We’re plotting our own course and it’s a different course.”