Woo Content Logo

Gaming Copywriter Services

The video game sector now accounts for more than half of the UK’s entertainment market and well-written copy by specialist gaming content writers are your secret weapon to securing victory at launch time. Ensuring your gaming content is on-point and engaging is crucial to being perceived as the next Minecraft – and not the next Sonic Boom.

Gaming copy experts

Your gaming brand needs a copywriter who doubles as a skilled wordsmith by day and gaming enthusiast by night.

Woo’s party of experienced writers and gaming fans are capable of delivering powerful press releases, punchy product descriptions, immersive in-game text or knock-out social media content, all crafted with expert industry insight to help your game hit the big time. Moreover, our gaming copywriters can team-up with our sports copywriters to tackle e-sports content.

As a gaming copywriting agency, at Woo we are experts at creating copy for all sectors of the Gaming industry, including:

  • Console
  • Development
  • Digital Retail
  • E-sports
  • Events
  • Mobile
  • PC
  • Physical Retail
  • Publishing
  • Software houses
  • VR

Branded SEO-friendly gaming content

Got a Question

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded gaming content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating gaming copy for SEO, product descriptions or articles, we understand how to deliver high-quality gaming copywriting tailored for people and search.

There are many benefits to investing in branded content in the gaming industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of gaming content we provide

Game Descriptions

Use our gaming copywriter services to help your audience experience gameplay before they’ve even made a purchase, with vivid descriptions and engaging gaming copy, all optimised for SEO

Evergreen Content

While so much in gaming is forever being updated, game reviews and how-tos are just a few of the things that can have a lasting life online. Written with permanence in mind, our evergreen content helps keep you a gamer’s first choice for information.

Online Copy

Capture attention right from the get-go with SEO optimised landing pages, designed to keep avid gamers reading and hook in newbies left, right and centre

Branded Blog Content

From interactive quizzes to best-ofs and closer-look-ats, our blog posts are written with SEO and social media in mind. Don’t just get your audience talking, get them sharing.

Latest News/Press Releases

Our press releases are award-winning and have captured the attention of press around the globe. Our gaming writing services plan and create each piece with everything it needs to attract attention to your games and generate serious interest.

In-Game Text

Not feeling inspired by your in-game text, or just too busy to give it the time it needs? Let us work our magic and put those final touches on some of the most important bits of copy. We’ll sharpen up the dialogue and make on-screen instructions as clear as possible.