The video game sector now accounts for more than half of the UK’s entertainment market and well-written copy by specialist gaming content writers are your secret weapon to securing victory at launch time. Ensuring your gaming content is on-point and engaging is crucial to being perceived as the next Minecraft – and not the next Sonic Boom.
Your gaming brand needs a copywriter who doubles as a skilled wordsmith by day and gaming enthusiast by night.
Woo’s party of experienced writers and gaming fans are capable of delivering powerful press releases, punchy product descriptions, immersive in-game text or knock-out social media content, all crafted with expert industry insight to help your game hit the big time. Moreover, our gaming copywriters can team-up with our sports copywriters to tackle e-sports content.
As a gaming copywriting agency, at Woo we are experts at creating copy for all sectors of the Gaming industry, including:
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded gaming content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating gaming copy for SEO, product descriptions or articles, we understand how to deliver high-quality gaming copywriting tailored for people and search.
There are many benefits to investing in branded content in the gaming industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization