Food Copywriting

The food industry is all about satisfying the appetites of customers and meeting their needs. Here at WooContent we do just that – as a copywriting agency we serve up great content that helps you stand out as a trusted source in the industry.


WooContent stands out for all the right reasons. All our copywriters have experience in the food industry, so they understand the big issues, as well knowing their bolognese from their bouillabaisse. They know that content, whether it’s for foodies or large companies, needs to be engaging and appetising. Our food copywriters cut through and chop out the jargon, ensuring that your content is freshly prepared and will leave your customers asking for more.


At WooContent, we are experts at creating copy for all sectors of the food industry, including:


  • Agriculture
  • Catering
  • Drinks retail
  • Food marketing
  • Food processing
  • Manufacturing
  • Packaging
  • Restaurants
  • Retail
  • Wholesale and distribution


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating food copy for SEO, social media or paid channels, we understand how to deliver high-quality food copywriting tailored for people and search.


There are many benefits to investing in branded content in the food industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


Here is our team of food copywriters – between them they hold extensive experience in the food industry, and have previously produced content for companies such as McCain.

Holding a PHD in creative writing, Dani knows how to make compelling and engaging content. Currently living in India, she is a travel enthusiast who enjoys tasting the local delicacies along the way.


Having written content for a variety of brands, Ben is an established professional writer and keen foodie. Skilled at delivering relevant and compelling content, he is highly experienced in this industry.


With a taste for health and fitness, recipes and nutrition, Susie is a highly experienced writer. When she’s not working with foodie brands across the industry, she’s always trying out new dishes and ingredients in the kitchen.



No matter which type of food copywriting services you’re after, we’re here to help. We write landing pages, product descriptions and blog posts, to name but a few.

Some of the popular formats of content we can produce for you include:


Product Descriptions

Your product copy should do more than simply describe your products – it should sell them! That’s why we produce irresistible copy that will get your consumers’ taste buds tingling, and inspire click-throughs.

Blog Posts

Food blogging is one of the best methods of cooking your way to success. So, whether you’re looking for blogger outreach services,  guest content from a local foodie, or for new and exciting ways to showcase your recipes, we’ll help transform your blog copy into mouthwatering content –ready for sharing on social.

Landing Pages

Creating a great landing page means more than just appealing to SEO metrics. We deliver eye-catching landing pages that are both a feast for the eyes and a clear and concise source of data that will allow you to turn casual browsers into valuable customers.

Evergreen Content

Whether it’s an article about recommended ingredients for home cooking, or a rundown of the best local eateries, we can write evergreen content for you which will receive sustained traffic over time.

Editorial Content & Lifestyle Features

Consumer magazines and trade press can be the most effective mediums for showcasing your company. So, whether you’re looking for some branded content, an advertorial feature about your latest product or some exciting news from around your business, we have the industry expertise to get your story noticed.

Online Cookbooks

A foodie digital magazine or cookbook can satisfy your online audience’s hunger for information. At our copywriting agency, our food writers possess both the industry knowledge and strategic SEO expertise to ensure your contents are the cream of the crop.