The FMCG industry is all about standing out amid a sea of competitors. Why should a consumer choose your product over similar ones sold elsewhere? You have to resonate as a brand, sell a story and connect with customers in a way your competitors don’t.
This is where content and working with a copywriting agency comes in. It’s your key to cutting through the noise of other companies, so that your products are part of a bigger, brighter brand story. We’ll bring your products to life with advert copy, blog articles or social media content. And with the great team of FMCG writers we have here at Woo, you’ll connect with your audience and outshine your competitors. We’re proud to say that our Woo team are FMCG copywriting experts. They’ve all had extensive experience either in-house or working with agencies, producing a variety of content formats for some of the biggest FMCG brands. Our content is compelling, engaging and creative, crafted with the consumer in mind and designed to stand out over competitors. We work at speed and at scale, delivering world-class copy that will bring your brand to life while gaining competitive advantage and driving revenue.
At Woo, we are experts at creating copy for all sectors of the FMCG industry, including:
So, whether you’re creating FMCG copy for SEO, social media or paid channels, we understand how to deliver high-quality FMCG copywriting tailored for people and search.
There are many benefits to investing in branded content in the FMCG industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization