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FMCG Copywriting Services

The FMCG industry is all about standing out amid a sea of competitors. Why should a consumer choose your product over similar ones sold elsewhere? You have to resonate as a brand, sell a story and connect with customers in a way your competitors don’t.

FMCG copy experts

This is where content and working with a copywriting agency comes in. It’s your key to cutting through the noise of other companies, so that your products are part of a bigger, brighter brand story. We’ll bring your products to life with advert copy, blog articles or social media content. And with the great team of FMCG writers we have here at Woo, you’ll connect with your audience and outshine your competitors. We’re proud to say that our Woo team are FMCG copywriting experts. They’ve all had extensive experience either in-house or working with agencies, producing a variety of content formats for some of the biggest FMCG brands. Our content is compelling, engaging and creative, crafted with the consumer in mind and designed to stand out over competitors. We work at speed and at scale, delivering world-class copy that will bring your brand to life while gaining competitive advantage and driving revenue.

At Woo, we are experts at creating copy for all sectors of the FMCG industry, including:

  • Beverages
  • Cleaning products
  • Clothing
  • Cosmetics
  • Electronics
  • Food
  • Medication
  • Office supplies
  • Toiletries
  • Wholesale goods

Branded SEO-friendly FMCG content

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As an FMCG copywriting agency, at Woo we take time to understand your business, audience personas and commercial goals. This enables us to produce branded FMCG content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating FMCG copy for SEO, social media or paid channels, we understand how to deliver high-quality FMCG copywriting tailored for people and search.

There are many benefits to investing in branded content in the FMCG industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of FMCG content we provide

Webpage Copy

Not just fantastic writers, the team at Woo are digital marketing and content specialists capable of combining winning content with SEO. Every piece of content for your website will be of exceptional quality, search friendly as standard, and focused on promoting a brilliant user experience.

Product Descriptions

Great product copy will convey value and help convert more customers. Our FMCG writing service makes sure every description supports your brand, is search-optimised, conversion-focused and above all useful to your target audience.

Evergreen Content

Taking your content that bit further, our FMCG copywriter services help you produce evergreen content that stands the test of time and consumers will feel compelled to share.

Blog Content

We deliver engaging editorial content your audience will love, and that you can re-purpose across your owned media and social channels to maximum effect.

Brand Storytelling

Our strategic copywriters will help create consistent and compelling content that builds a picture of your brand ethos. Our solutions will enhance your company persona and make sure your brand is never left on the shelf.

Press Releases

As an award-winning PR team of media-savvy writers, we create content with the power to give your brand a bigger voice and your message a wider reach. Not only will great media content help to positively impact your brand and give it longevity, this will also translate to shifting more products faster.