Woo Content Logo

Fintech Copywriting

Woo is an SEO copywriting agency with proven experience in creating copy that propels our clients to the top of SERPs, while ensuring SEO copy appeals to both users and search engines.

SEO copywriting that converts

Companies invest in fintech content marketing for different reasons, but usually for one or all of the following: to raise brand awareness, to attract talent, investment and new business. Great quality content will help you position your business as a credible brand in a highly competitive market. Which is why you need to work with a credible copywriting agency such as Woo.

KPMG reports that global investment in fintech rose to £45 billion in the first half of 2018, with one-third of this total landing in the UK. Fintech copywriting is the primary way for a financial-services business to connect with its online audience. It is what attracts website visitors, assures them that your product or service is safe and secure, and persuades them to do business with you. To do all this well, every word has to count.

Request Information

Testimonials and 5 Star Reviews

Testimonials and 5 Star Reviews
Assad Khan
MD, Elliot Recruitment
Read More
"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."
Ian Crawford
Brand Manager, Holiday Hypermarket
Read More
"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."
Ben Alexander
CMO, John Charcol
Read More
"The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time, and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."
Irina Nour
Senior SEO Strategist, Feefo
Read More
"I do not know how I would cope without the team at Woo! They are a very productive extension of our marketing team. Campaign planning and content production is so much more effective when you have subject matter experts at your disposal."

Winning Results


Generation Home

Producing new sales and marketing collateral for Generation Home


Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket



Creating company investment insights for a new investor app, Investwise

Get In touch

Types of fintech content we produce

Whatever your marketing communication needs, our fintech copywriting service can deliver them.

Blog posts

An expert fintech copywriter can create stimulating blog content to raise brand awareness, increase website visits and improve sitewide SEO.

Landing pages

Skilled fintech copywriting gives your landing pages effective copy and calls-to-action to keep visitors on site and become customers.

Guest posts

Successful link-building strategies need skilled copywriting. We produce guest content with keywords and links focused on your target terms.

Product pages

The buying journey depends on product descriptions. You can depend on a Woo fintech copywriter for clear product copy that increases conversion rates.

Category pages

Category pages need to be SEO- and human-friendly. Expert fintech copywriting persuades both search engines and customers.


You need skilled fintech copywriting to ensure buying guides cover sales points, and increase buying decisions.

Tips, tricks and hacks

Your visitors search online to solve their technical, creative and lifestyle problems. Our fintech copywriters can share the latest solutions.

White papers

Need B2B impact? Our fintech copywriting delivers whitepapers that establish your brand as the trusted authority.

Case studies

Make it real. A fintech copywriter can turn anecdotes into advocacy, and casual visitors into buyers.

Sales brochures

Our fintech copywriting service will help position your offer in the best possible light, generating more leads for your business.

Email sequences

Optimise open rates, minimise word counts, Woo focuses on maximising response.

How do clients rate the results of our fintech copywriting service? The clue is in our name: Woo.

How Our Fintech Copywriting Service Works

At Woo, we know every client has different needs. We have a proven methodology for content production that lets us provide better answers for them all.


Great copy starts with planning. Planning documents include a content calendar, thorough briefs with keyword research, page structures and a style guide. 


Once our writers have a brief they research. It means content is informed, accurate  and supported by up to date references. You and your customers can depend on the copy and content we provide.


Our team of industry-experienced copywriters follow your style guide and our in-house best practice guidelines. Content is more than on-brand - optimised for readers and search to ensure the results you need.


Our Senior Editors review every word our fintech copywriter team produces. Their expertise, supported by their understanding of your guidelines, ensures that Woo can always deliver the best copy.


Why Fintech Businesses Choose Us

Transparent pricing

No surprises or hidden fees, ever. You know what you pay, making budgeting simple.

Only premium writers

We only work with industry-leading writers and select an expert in your field.

Quick turnaround

When you need content urgently, we can deliver within 5-7 days.

High-quality writing talent

Our rigorous vetting process ensures we only hire experienced, talented writers.

Streamlined project management

We use agile methodology to match writers with briefs.

Senior editors on every project

Our editors ensure your content is on-brand, optimised for SEO and effective.

No plagiarism

All of our work is put through a plagiarism checking process — safeguarding your business

Two rounds of revisions

You know your business. We incorporate your feedback, ensuring you are 100% satisfied with your copy.

Dedicated account managers

An expert who will respond to your needs and build knowledge of your business.

Cloud-based platform

Our cloud-based system lets us create content at speed and scale — answering your needs quicker

SEO content experts

Our team delivers content optimised for SEO, giving you more visitors, building revenue.

Cost effective

As a virtual agency we reduce costs and pass on those savings to you

Go to our FAQ page to find answers to the
most common questions we get asked.