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Fintech Copywriting.

We have the tech savvy fintech copywriters you need to meet the demands of this fast growing industry…

Content drives performance.

Companies invest in fintech content marketing for different reasons, but usually for one or all of the following: to raise brand awareness, to attract talent, investment and new business. Great quality content will help you position your business as a credible brand in a highly competitive market. Which is why you need to work with a credible copywriting agency such as WooContent.

KPMG reports that global investment in fintech rose to £45 billion in the first half of 2018, with one-third of this total landing in the UK. Fintech copywriting is the primary way for a financial-services business to connect with its online audience. It is what attracts website visitors, assures them that your product or service is safe and secure, and persuades them to do business with you. To do all this well, every word has to count.

Our approach.

At WooContent, we apply a methodology that aligns content production closely with your fintech digital marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding buyer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

Our team of fintech specialist copywriters will deliver on a content strategy that captivates your audience and wins their trust. We can help you cut through the financial jargon and clearly demonstrate your unique value proposition.

With many years experience in helping up and coming fintech brands establish themselves as industry thought leaders, you can be confident WooContent will help you make your mark online. Our team are not just great writers, they are fintech experts.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

WooContent is a copywriting agency that provides a diverse range of content. Some of the popular formats that we can produce include:

Product pages and descriptions

At Woo, we know that bland product descriptions won’t cut it – that’s why our team of skilled writers create descriptions that help your brand shine and convince browsers that your product is what they need.

Category pages

Well-optimised category pages are a great way of attracting organic web traffic – and content plays a pivotal role in making this happen. Our fintech-fluent team of content strategists and writers have the experience and know-how to plan and create the copy you need to be successful.

Evergreen content

Our fintech copywriting services include providing exemplary evergreen content that will remain relevant for years, and provide your customers with a source of information that can be revisited again and again. It will establish your brand as an expert authority within the field of finance, bringing you a steady return on your investment.

Branded blog content

Blog posts are a great way to improve your SEO visibility and make consumers aware of your fintech brand. Leading finance brands trust us to deliver blog content that positions them in the best light and resonates with their readers. This includes personality pieces, such as testimonials from happy customers, through to coverage on awards you’ve won or new services you’ve launched that your peers in the financial world can relate to.

Latest news/press releases

Great PR coverage is hard to come by without a well-written press release. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are looking to launch a new product, event or brand, we can work with you to shape a press release that highlights the key messages you are looking to convey – and in the most succinct way.

Video scriptwriting 

Consumers are 85% more likely to buy after watching a product video, which means if you haven’t already started producing content, you are falling behind your competitors. The script is the foundation of your content, so it’s essential you create clear, concise copy that communicates your key selling points in the most engaging way. By working with WooContent, you can be sure your video content will shine online.

Email copywriting 

A key ingredient to any effective email marketing strategy, fintech included, is the copy. You have just seconds to grab the attention of recipients, so great headlines backed up by short, snappy sentences is the key to maximising click-through. At WooContent we take time to understand your brand and business goals to ensure we produce headlines that optimise results.

Experience.

Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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