Companies invest in fintech content marketing for different reasons, but usually for one or all of the following: to raise brand awareness, to attract talent, investment and new business. Great quality content will help you position your business as a credible brand in a highly competitive market. Which is why you need to work with a credible copywriting agency such as Woo.
KPMG reports that global investment in fintech rose to £45 billion in the first half of 2018, with one-third of this total landing in the UK. Fintech copywriting is the primary way for a financial-services business to connect with its online audience. It is what attracts website visitors, assures them that your product or service is safe and secure, and persuades them to do business with you. To do all this well, every word has to count.
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded fintech content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating fintech copy for SEO, service descriptions or guest posts, we understand how to deliver high-quality fintech copywriting tailored for people and search.
There are many benefits to investing in branded content in the fintech industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization