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Companies invest in fintech content marketing for different reasons, but usually for one or all of the following: to raise brand awareness, to attract talent, investment and new business. Great quality content will help you position your business as a credible brand in a highly competitive market. Which is why you need to work with a credible copywriting agency such as Woo.
KPMG reports that global investment in fintech rose to £45 billion in the first half of 2018, with one-third of this total landing in the UK. Fintech copywriting is the primary way for a financial-services business to connect with its online audience. It is what attracts website visitors, assures them that your product or service is safe and secure, and persuades them to do business with you. To do all this well, every word has to count.
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded fintech content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating fintech copy for SEO, service descriptions or guest posts, we understand how to deliver high-quality fintech copywriting tailored for people and search.
There are many benefits to investing in branded content in the fintech industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization
At Woo, we know that bland product descriptions won’t cut it – that’s why our team of skilled writers create descriptions that help your brand shine and convince browsers that your product is what they need.
Well-optimised category pages are a great way of attracting organic web traffic – and content plays a pivotal role in making this happen. Our fintech-fluent team of content strategists and writers have the experience and know-how to plan and create the copy you need to be successful.
Our fintech copywriter services include providing exemplary evergreen content that will remain relevant for years, and provide your customers with a source of information that can be revisited again and again. It will establish your brand as an expert authority within the field of finance, bringing you a steady return on your investment.
Blog posts are a great way to improve your SEO visibility and make consumers aware of your fintech brand. Leading finance brands trust us to deliver blog content that positions them in the best light and resonates with their readers. This includes personality pieces, such as testimonials from happy customers, through to coverage on awards you’ve won or new services you’ve launched that your peers in the financial world can relate to.
Great PR coverage is hard to come by without a well-written press release. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are looking to launch a new product, event or brand, we can work with you to shape a press release that highlights the key messages you are looking to convey – and in the most succinct way.
Consumers are 85% more likely to buy after watching a product video, which means if you haven’t already started producing fintech content, you are falling behind your competitors. The script is the foundation of your content, so it’s essential you create clear, concise copy that communicates your key selling points in the most engaging way. By working with Woo, you can be sure your fintech video content will shine online.