Financial Services Copywriting

The financial services sector is as competitive as it gets. Great content will help establish your business as a trusted resource for quality information that will also boost your SEO performance – and WooContent is the right copywriting agency to deliver it.

INDUSTRY EXPERTS.

One of the things that makes WooContent different from other copywriting agencies is our industry-specific copywriting expertise. No matter which sector you work in, your financial services content must be compelling and jargon-free, and must showcase the value you offer your customers. In order to achieve this, you need finance copywriting experts who have direct experience working in the industry, and that’s exactly what WooContent can offer you. All of our financial copywriters have worked in content roles in the finance industry for a minimum of two years, which means they understand your language. This approach to content creation is what divides the average from the exceptional.

At WooContent, we are experts at creating copy for all sectors of the financial services industry, including:

 

  • Accounting
  • Banking
  • Corporate Finance
  • Financial Planning
  • Insurance
  • Investments
  • Loans
  • Mortgages
  • Pensions
  • Savings
  • Tax
  • Wealth Management

BRANDED SEO-FRIENDLY CONTENT.

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating finance copy for SEO, social media or paid channels, we understand how to deliver high-quality financial services copywriting tailored for people and search.

 

There are many benefits to investing in branded content in the financial services industry. The best content:

 

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.

OUR APPROACH.

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

 

The typical methodology we apply when working with clients can be summarised into three phases:

 

  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation

MEET THE TEAM.

Here is our team of financial writers, all of whom have extensive experience of the financial services industry, having previous produced content for the likes of NatWest, Citibank, Nutmeg and The Co-operative Bank.

Kath is a freelance writer who previously worked in financial services, helping to set up elephant.co.uk and Gocompare.com. She returned to university in 2015 to do a Masters in Creative Writing and now writes marketing content for a variety of industries including financial services, retail and property.

Kath

With more than 20 years’ experience in the industry, Jane is an established writer in the finance world. Creating relevant and effective content, she is keen to get to the heart of any brand.

Jane

TYPES OF FINANCIAL SERVICES CONTENT WE PROVIDE.

No matter which type of financial copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

 

Landing Pages

Effective landing-page copy supports the customer decision-making process, and we can ensure that anything, from the perks of the newest bank account to the characteristics of a complex insurance policy, are communicated transparently and with personality.

Service Page Descriptions

Our service descriptions are entirely compliance-friendly, making everything from dynamic underwriting and asset finance to life insurance and smart investment strategy jargon-free to your customers.

White Paper Resources

Our experienced financial copywriters deliver accurate, insightful and effective white papers that will establish your brand as a thought leader and offer content of real value to your potential clients and investors.

Blog Posts

Leading finance brands trust us to deliver blog content that positions them in the best light and resonates with their readers. This includes personality pieces, such as testimonials from happy customers, through to coverage on awards you’ve won or new services you’ve launched that your peers in the financial world can relate to.

Press Releases

As specialists in integrating SEO, social media and PR, our content will be always be fully optimised for search engines and targeted to your unique audience so you can grow your brand online.

Evergreen Content

We produce superior evergreen content that will establish your brand as an expert authority in the field of finance, bringing you a steady return on your investment.

EXPERIENCE.

Here are some of the brands we’ve had the pleasure of creating content for…

Testimonials.

Insights.