Woo Content Logo

Financial Copywriting Services

The financial services sector is as competitive as it gets. Great financial copywriting will help establish your business as a trusted resource for quality information that will also boost your SEO performance – and Woo is the financial copywriting agency to help.

Financial copywriting experts

One of the things that makes Woo different from other copywriting and digital content agencies, is our industry-specific copywriting expertise. No matter which sector you work in, your financial services content must be compelling and jargon-free, and must showcase the value you offer your customers. In order to achieve this, you need a financial copywriter who has direct experience working in the industry, and that’s exactly what Woo can offer you.

All of our financial copywriters have worked in content roles in the finance industry for a minimum of two years, which means they understand your language and the challenges you face in this heavily regulated industry. It’s this approach to writer recruitment and content creation that separates the average from the exceptional.

At Woo, we are experts at creating copy for the financial services industry, including:

  • Accounting
  • Banking
  • Corporate Finance
  • Financial Planning
  • Insurance
  • Investments
  • Loans
  • Mortgages
  • Pensions
  • Savings
  • Tax
  • Wealth Management

Branded SEO-friendly financial services copywriting

Got a Question
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded financial services content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating financial copywriting for SEO, service descriptions or guest posts, we understand how to deliver high-quality financial services copywriting tailored for people and search.

There are many benefits to investing in branded content in the financial services industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action



Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of financial services content we provide

Landing Pages

Effective landing-page copy supports the customer decision-making process, and we can ensure that anything, from the perks of the newest bank account to the characteristics of a complex insurance policy, are communicated transparently and with personality.

Service Page Descriptions

Our service descriptions are entirely compliance-friendly, making everything from dynamic underwriting and asset finance to life insurance and smart investment strategy jargon-free to your customers.

White Paper Resources

Our experienced financial copywriters deliver accurate, insightful and effective white papers that will establish your brand as a thought leader and offer content of real value to your potential clients and investors.

Blog Posts

Leading finance brands trust us to deliver blog content that positions them in the best light and resonates with their readers. This includes interviews, opinion pieces, news and SEO-led copy.

Press Releases

As specialists in integrating SEO, social media and PR, our content will be always be fully optimised for search engines and targeted to your unique audience so you can grow your brand online.

Evergreen Content

We produce superior evergreen content that will establish your brand as an expert authority in the field of finance, bringing you a steady return on your investment.