One of the things that makes Woo different from other copywriting and digital content agencies, is our industry-specific copywriting expertise. No matter which sector you work in, your financial services content must be compelling and jargon-free, and must showcase the value you offer your customers. In order to achieve this, you need a financial copywriter who has direct experience working in the industry, and that’s exactly what Woo can offer you.
All of our financial copywriters have worked in content roles in the finance industry for a minimum of two years, which means they understand your language and the challenges you face in this heavily regulated industry. It’s this approach to writer recruitment and content creation that separates the average from the exceptional.
At Woo, we are experts at creating copy for the financial services industry, including:
There are many benefits to investing in branded content in the financial services industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization