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Financial Copywriting Services

The financial services sector is as competitive as it gets. Great financial copywriting will help establish your business as a trusted resource for quality information that will also boost your SEO performance – and Woo is the financial copywriting agency to help.

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Copy Written By Industry-Specific Experts.

One of the things that makes Woo different from other copywriting and digital content agencies, is our industry-specific copywriting expertise. No matter which sector you work in, your financial services content must be compelling and jargon-free, and must showcase the value you offer your customers. In order to achieve this, you need a financial copywriter who has direct experience working in the industry, and that’s exactly what Woo can offer you.

All of our financial copywriters have worked in content roles in the finance industry for a minimum of two years, which means they understand your language and the challenges you face in this heavily regulated industry. It’s this approach to writer recruitment and content creation that separates the average from the exceptional.

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We have helped 100s of clients scale content, improve rankings & increase sales.

Testimonials and 5 Star Reviews

Testimonials and 5 Star Reviews
Assad Khan
MD, Elliot Recruitment
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"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."
Ian Crawford
Brand Manager, Holiday Hypermarket
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"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."
Ben Alexander
CMO, John Charcol
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"The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time, and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."

Winning Results


Generation Home

Producing new sales and marketing collateral for Generation Home


Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket



Creating company investment insights for a new investor app, Investwise

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Types Of Content We Produce

Blog posts

Position your brand as a thought leader, offer your target audience invaluable information and boost SEO with engaging financial copywriting.

Landing pages

Like a shop window, your landing pages can inspire customers to act. But it needs well-articulated copy, personality, and strong CTAs.

Guest posts

At the heart of every SEO strategy is quality content that’s written with your target audience in mind and includes the appropriate keywords.

Product pages

From mortgages to life insurance, we ensure your customers have the information they need with jargon-free copy that offers you as a solution.

Category pages

Easy-to-read category pages make your website a more user-friendly and content optimised for SEO helps people find what they’re looking for.


Showcase your expertise with easily digestible content that helps your customers to make those all-important financial decisions.

Tips, tricks and hacks

Today, we go to the internet for answers. With SEO-optimised financial services copywriting, your brand will appear where it matters.

White papers

Long-form thought leadership content helps demonstrate that your business is an expert in their field and a can be trusted.

Case studies

Prove that your products and services work with powerful case studies that highlight the initial challenge, your solution, and the results.

Sales brochures

Your sales copy has a big job to do. But, with persuasive and engaging language, financial copywriting can do all the hard work for you.

Email sequences

A catchy subject line is just the start. You need snappy copy, with a clear message that entices people to click through to your website.

How Our Service Works

At Woo, we use a four-step process to ensure quality financial copywriting services are delivered. Each client and project will be different, but our tried-and-tested approach guarantees a high level of content production every time.


Financial services copywriting is only as good as the brief, which is why we put together detailed planning documents to give our writers everything they need. This includes a content calendar, keyword research, page structures and individual client style guides.


Our writers spend time researching the topic at hand, including the client they’re writing for. Plus, you can trust that any information will be backed up with strong evidence from trusted sources.


With Woo’s in-house best practice guidelines, combined with our client style guides, our copywriters get to work. Years of financial services copywriting experience and a flair for words means that they know exactly how to write for both people and search engines.


Our senior editors will review, edit and proof every project before it’s sent to you. Having worked for national and international media publications, they have a meticulous approach ensuring copy adheres to the brief.


Why Businesses Choose Us

Transparent pricing

With us, there are never any nasty invoice surprises.

Only premium writers

Chosen for their experience, our financial services copywriters are the best around.

Quick turnaround

We can deliver content in as little as 7-10 days.

High-quality writing talent

An in-depth application process means our writers are right for you.

Streamlined project management

Combing process and technology we deliver at speed and scale.

Senior editors on every project

We only sign off content that’s on-brand and SEO-optimised.

No plagiarism

We use a market-leading plagiarism tool to guarantee unique copy.

Two rounds of revisions

Our team will work with you until you’re 100% satisfied.

Dedicated account managers

A personal point of contact will be on hand every step of the way.

Cloud-based platform

Not only is your content safe but it’s accessible at any point in time.

SEO content experts

We keep up to date with SEO best practices, so you don’t have to.

Cost effective

Being virtual means we can pass on cost savings to our clients.

Go to our FAQ page to find answers to the
most common questions we get asked.