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Fashion Copywriters & Content Writing Services

Captivate and inspire with stylish branded content that will never go out of fashion. In an era of research-savvy shoppers and competitive markets, it's now more essential than ever for fashion businesses to produce inspiring content that sparks interest and secures sales. WooContent is the fashion copywriting agency that will optimise your online strategy, helping you build stronger relationships with consumers.

Copywriting Pricing

Fashion copywriting experts

When it comes to producing compelling industry-specific copy, WooContent is able to distinguish itself from other agencies. All our fashion copywriters have experience working in some of the best-known brand content teams, as well as up-and-coming talent. From individual blogs to fully-fledged online campaigns, our team builds trust and drives engagement and conversion with powerful, on-point copy. With a fashion-killer combination of passion and expertise, our fashion copywriting agency will help your brand make the ultimate content fashion statement.

At WooContent, we are experts at creating copy for all sectors of the Fashion industry, including:

  • Apparel
  • Commerce
  • Design
  • Distribution
  • Fashion-Tech
  • Footwear
  • Influencers
  • Lifestyle
  • Luxury/High fashion
  • Manufacturing
  • Mass/ High-street fashion
  • Textiles

Branded SEO-friendly content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating fashion copy for SEO, social media or paid channels, we understand how to deliver high-quality fashion copywriting tailored for people and search.

There are many benefits to investing in branded content in the fashion industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.
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Our Approach

WooContent uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:

Identifying and understanding customer profiles, defining content goals
keyword research, trend analysis, competitor analysis, brainstorming
content calendars, style and tone-of-voice guidelines, optimisation

Meet our fashion copywriters

Here is our team of fashion copywriters. They all have years of experience in the fashion industry, having previous produced fashion content for the likes of Boohoo, Matalan, and New Look.

Laura is an established translator and copywriter producing content for fashion brands across the UK and France, such as Grindstore. Fluent in French, she has a soft spot for the Loire Valley, where she lived for a year during her studies.


Emily is an experienced writer, has a passion for fashion and has edited numerous beauty and bridal magazines. She’s also an expert on all things lifestyle.


With extensive experience in the fashion world, Amy is talented when it comes to compelling and engaging content for the industry. An exceptional writer, she has written for many brands specialising in high-end clothing.


Types of fashion content we provide

No matter which type of fashion copywriting services you’re after, we’re here to help. We write landing pages, category pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Product pages and descriptions

At Woo, our writers create the best copy to keep your audience engaged. With 87% of shoppers rating product content as extremely or very important when making a purchasing decision, we know the importance of strong calls to action, the need for SEO optimisation and the best ways to increase traffic to your website.

Category pages

Well-optimised category pages are a great way of attracting organic web traffic: content plays a pivotal role in making this happen. Our team of content strategists and writers are skilled in creating eye-catching titles to obtain high-level engagement.

Evergreen content

As a fashion copywriting agency, we position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded blog content

30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Our fashion writers do extensive research in the early planning stages understanding which influencers your consumers relate to. At Woo, our fashion copywriting service helps you create meaningful content to drive traffic and increase brand awareness.

Latest news/press releases

Great fashion PR coverage is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If you’re launching a new collection, hosting an event or rebranding, we can work with you to shape the best-possible content.

Video scriptwriting

According to research, while 20% of people will read the text on a page, 80% will watch a video. By working with Woo Content, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, gaining maximum results.

Email marketing content

The main ingredient of any effective email marketing strategy is the copy. As email is the third-most-influential source of information, you need stellar subject lines, dynamic headlines and short, snappy sentences. At WooContent, our fashion writing service means we take the time to understand your brand and your campaigns, so we can maximise click-through.


Here are some of the brands we’ve had the pleasure of creating content for…

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  • ‘What’s most impressive about WooContent is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘WooContent grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found WooContent to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

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