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Fashion Copywriters & Content Writing Services

Captivate and inspire with stylish branded content that will never go out of fashion. In an era of research-savvy shoppers and competitive markets, it’s now more essential than ever for fashion businesses to produce inspiring content that sparks interest and secures sales.

Fashion copywriting experts

When it comes to producing compelling industry-specific copy, Woo is able to distinguish itself from other agencies. All our fashion copywriters have experience working in some of the best-known brand content teams, as well as up-and-coming talent.

From individual blogs to fully-fledged online campaigns, our team builds trust and drives engagement and conversion with powerful, on-point copy. With a fashion-killer combination of passion and expertise, our fashion copywriting agency will help your brand make the ultimate content fashion statement.

At Woo, we are experts at creating copy for all sectors of the Fashion industry, including:

  • Apparel
  • Commerce
  • Design
  • Distribution
  • Fashion-Tech
  • Footwear
  • Influencers
  • Lifestyle
  • Luxury/High fashion
  • Manufacturing
  • Mass/ High-street fashion
  • Textiles

Branded SEO-friendly fashion content

Got a Question

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating fashion copy for SEO, product descriptions or guest posts, we understand how to deliver high-quality fashion copywriting tailored for people and search.

There are many benefits to investing in branded content in the fashion industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of fashion content we provide

Product pages and descriptions

At Woo, our writers create the best copy to keep your audience engaged. With 87% of shoppers rating product content as extremely or very important when making a purchasing decision, we know the importance of strong calls to action, the need for SEO optimisation and the best ways to increase traffic to your website.

Category pages

Well-optimised category pages are a great way of attracting organic web traffic: content plays a pivotal role in making this happen. Our team of content strategists and writers are skilled in creating eye-catching titles to obtain high-level engagement.

Evergreen content

As a fashion copywriting agency, we position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded blog content

30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Our fashion writers do extensive research in the early planning stages understanding which influencers your consumers relate to. At Woo, our fashion copywriting service helps you create meaningful content to drive traffic and increase brand awareness.

Latest news/press releases

Great fashion PR coverage is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If you’re launching a new collection, hosting an event or rebranding, we can work with you to shape the best-possible content.

Video scriptwriting

According to research, while 20% of people will read the text on a page, 80% will watch a video. By working with Woo Content, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, gaining maximum results.