First of all, copywriting isn’t about writing ‘something’, and it’s not about filling space on a blank page. It’s about creating a concept that allows an audience to understand you, your brand and your offering. Copywriting uses a unique combination of skills: grammar and punctuation (of course), industry knowledge and persuasive writing. Not only that, but what we specialise in is optimising content for SEO. By buying content from an experienced copywriting agency you are giving your business the best possible chance of success, with a low initial outlay and a fantastic ROI. Whether you need copywriting for emails, your blog or marketing materials, using an experienced copywriter can dramatically improve your ROI.
It’s entirely your choice! But our prices are cost-effective for the level of service, collaboration and expertise offered, and we know that we generate positive returns for our clients regularly. There is plenty of cheap copywriting on the web, it’s a big issue! You can join the masses or make a difference but standing out from the crowd has a price. As mentioned above, what makes Woo special is our industry-specific writing experience and our wider digital marketing knowledge that focuses all our activity on results. Remember: your content is an asset, and good copy will reap dividends and pay for itself over and over again.
Usually, you will begin by sending us a brief to review (you can do that here). Once we have looked at your brief, we’ll be keen to speak with you to discuss it, and even meet up if you wish. It’s important to get to grips with your business, your offering, your target audience and your goals before we put forward a proposal. Depending on the scope we will usually present you with some slides that will outline exactly what we propose to do, how we will do it and what the expected outcomes are against the budget. Once we agree to work together we will allocate you an account manager who will be your day-to-day contact, and we will book an introductory call to get started.
This will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing high-quality content, and we’re happy to let you know best and worst-case timescales. Whatever the timescale, we’ll keep you updated regularly along the way.
‘Woo’ means to persuade and that’s exactly what we aim to do with the content we produce. We create high-quality optimised content for people and search that persuades and entertains.
Absolutely! We are based in Hertfordshire, close to London, and we’re always happy to meet locally with or to travel a little further afield if it makes sense. If logistics don’t allow, we’re happy to pop on a Hangout or Skype so you can see our happy faces!
A copywriter is someone who writes text for advertising and marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.
One of the main benefits of using professional copywriters is having someone on hand to help you best position your brand, offering and service with persuasive content. Having an expert copywriter not only saves you time but also ensures your copy is search-engine friendly and matches the needs of your target audience.
While the majority of the copywriting work we produce is evergreen content, landing pages, blogs and product descriptions, we also produce other formats such as news, reviews, interviews, how-to guides, white papers and infographics. Often, we produce different types of content for the same client every month. We also offer content marketing support to help you get your content seen, and are experts on link building and blogger outreach.
Our experienced team of copywriters are skilled at learning and adopting a brand’s tone of voice (the way you speak and communicate with your audience). By getting to know you and your target audience really well, we create persuasive copy that sounds just like you.
Ideally, you would give us some time to discuss your brand, offering and target audience. If you already have a set of brand guidelines or tone-of-voice guidelines, so much the better, because it will help make the process go a little quicker. Additionally, if you can supply us with any keywords and priority landing pages you would like to target, we can optimise the content and build internal links to key pages. If you don’t have the above we can ask a few simple questions that will help us create an official tone-of-voice document for your brand.
Depending on whether we need your expert knowledge, our writers typically research industries, topics and opinions. Using your insights and keywords, we create insightful blog copy that not only engages your audience but also keeps search engines happy, supporting traffic generation and wider marketing activity.
The briefing is how we get to know you and your business. Anything you can bring to the initial briefing will be helpful, but key things we’re likely to cover include:
• Brand guidelines
• Tone of voice
• SEO strategy
•Business goals
•Target audience
• Strategy/messaging
If you have any examples of great writing or styles that you like that you’ve seen elsewhere, bring them along!
We have never had a situation where a client has been unhappy with the content we’ve produced for them, but we’re always open to feedback and guidance if you would like the copy to have a specific focus.
You own all the content we produce – that is what you pay for. You can use the content how you please, and repurpose it as many times as you like.
