Education Copywriting

Pure advertising doesn’t hit the mark for most people; research shows that almost three-quarters prefer to read informative articles to learn more. This ties in perfectly with the concise and clear copywriting services from WooContent. With vast experience delivering material to suit your audience, we create compelling copy that inspires, educates and engages.


Whether you want to reach prospective students or share knowledge with the wider community, we can spread the word about the great work you do.


With so many voices crowded into the marketplace, it’s vital to find a way to get heard. Our education copywriters are experts in the industry, and condense valuable information into an accessible, engaging form. Reach more people with content that speaks for itself, growing your brand and selling your services in a persuasive, appealing way. Our copywriters have industry-specific experience, enabling them to deliver content that’s precise, intelligent and direct.

Our WooContent education copywriters can deliver content for all aspects of education. Some of the genres we cover include:


  • Bursary and Grants
  • Colleges
  • Distance Learning
  • Overseas Students
  • Primary Schools
  • Prospectus Information
  • Secondary Schools
  • Universities
  • White papers


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating education copy for SEO, social media or paid channels, we understand how to deliver high-quality education copywriting tailored for people and search.


There are many benefits to investing in branded content in the education industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


No matter which type of education copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.


Some of the popular formats of content we can produce for you include:


Web Copy

Education is a lifetime investment. We’ll create landing pages that are accurate, detailed and enticing so potential students feel not only safe and secure with their futures in your hands, but eager to get started.

Prospectus Copy

We understand that your courses and services are about as diverse as diverse comes – we’re here to detail each clearly and concisely so that your students know what they’re getting and what they can achieve with you.

Evergreen Content

Courses come and go, but your goals, values and mission are here to stay. We’ll help you convey exactly who you are and what students can expect from your services with quality evergreen content that will benefit you for years to come.

Blog Posts

With real experiences and a focus on what’s new with you, blog posts can help keep your students up-to-date on what’s going on around campus, how they can get involved and how you’re working to offer them a better education.

Press Releases

Our award-winning press releases have a proven record of garnering national and international attention. Keep the world informed of your institution’s achievements and new appointments with well-crafted press releases that’ll let everyone know what strides you’re making.

White Papers

We know how critical white papers are in the education sector, and we’ll make sure your figures are represented in a manner that’s always accurate and easy to understand.

Video Content

Whether it’s a student testimonial, a course showreel, or a virtual tour of your campus, our team of skilled writers will help broadcast your expertise through stand-out video content that sets you apart from your competition.

Email Marketing Content

We can help you create targeted email content that promotes further engagement and nurtures your leads. So whether you’re promoting news and events, delivering information about course information or distributing useful guides for parents and students, we have both the industry copywriting skills and the strategic expertise to ensure your email content is always best in class.