Professional Education Copywriting Services

If you work in the education sector, then you know the importance of accuracy and punctuality. Our copywriters here at Woo understand how to create top-class education content that more than makes the grade.

Education copy experts

Whether you want to reach prospective students or share knowledge with the wider community, as an education copywriting agency we can spread the word about the great work you do.

With so many voices crowded into the marketplace, it’s vital to find a way to get heard. Our education copywriters are experts in the industry, and condense valuable information into an accessible, engaging form. Reach more people with content that speaks for itself, growing your brand and selling your services in a persuasive, appealing way.

Our education copywriters have industry-specific experience, enabling them to deliver content that’s precise, intelligent and direct.

Education is a vast subject area but our copywriting agency team can cover whatever you need, including content for:

  • eLearning
  • Remote training courses
  • EdTech businesses
  • Schools and colleges
  • Universities

Branded SEO-friendly education content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded education content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating education copy for SEO, social media or paid channels, we understand how to deliver high-quality education copywriting tailored for people and search.

There are many benefits to investing in branded content in the education industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action



Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of education content we provide

Web Copy

Education is a lifetime investment. We’ll create landing pages that are accurate, detailed and enticing so potential students feel not only safe and secure with their futures in your hands, but eager to get started.

Prospectus Copy

We understand that your courses and services are about as diverse as diverse comes – we’re here to detail each clearly and concisely so that your students know what they’re getting and what they can achieve with you.

Evergreen Content

Courses come and go, but your goals, values and mission are here to stay. We’ll help you convey exactly who you are and what students can expect from your services with quality evergreen content that will benefit you for years to come.

Blog Posts

With real experiences and a focus on what’s new with you, blog posts can help keep your students up-to-date on what’s going on around campus, how they can get involved and how you’re working to offer them a better education.

Press Releases

Our award-winning press releases have a proven record of garnering national and international attention. Keep the world informed of your institution’s achievements and new appointments with well-crafted press releases that’ll let everyone know what strides you’re making.

White Papers

We know how critical white papers are in the education sector, and we’ll make sure your figures are represented in a manner that’s always accurate and easy to understand.