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Education copy experts

Whether you want to reach prospective students or share knowledge with the wider community, as an education copywriting agency we can spread the word about the great work you do.

With so many voices crowded into the marketplace, it’s vital to find a way to get heard. Our education copywriters are experts in the industry, and condense valuable information into an accessible, engaging form. Reach more people with content that speaks for itself, growing your brand and selling your services in a persuasive, appealing way.

Our education copywriters have industry-specific experience, enabling them to deliver content that’s precise, intelligent and direct.

Education is a vast subject area but our copywriting agency team can cover whatever you need, including content for:

  • eLearning
  • Remote training courses 
  • EdTech businesses
  • Schools and colleges
  • Universities

Branded SEO-friendly education content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded education content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating education copy for SEO, social media or paid channels, we understand how to deliver high-quality education copywriting tailored for people and search.

There are many benefits to investing in branded content in the education industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of education content we provide

No matter which type of education copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Web Copy

Education is a lifetime investment. We’ll create landing pages that are accurate, detailed and enticing so potential students feel not only safe and secure with their futures in your hands, but eager to get started.

Prospectus Copy

We understand that your courses and services are about as diverse as diverse comes – we’re here to detail each clearly and concisely so that your students know what they’re getting and what they can achieve with you.

Evergreen Content

Courses come and go, but your goals, values and mission are here to stay. We’ll help you convey exactly who you are and what students can expect from your services with quality evergreen content that will benefit you for years to come.

Blog Posts

With real experiences and a focus on what’s new with you, blog posts can help keep your students up-to-date on what’s going on around campus, how they can get involved and how you’re working to offer them a better education.

Press Releases

Our award-winning press releases have a proven record of garnering national and international attention. Keep the world informed of your institution’s achievements and new appointments with well-crafted press releases that’ll let everyone know what strides you’re making.

White Papers

We know how critical white papers are in the education sector, and we’ll make sure your figures are represented in a manner that’s always accurate and easy to understand.

Video Content

Whether it’s a student testimonial, a course showreel, or a virtual tour of your campus, our team of skilled writers will help broadcast your expertise through stand-out video content that sets you apart from your competition.

Email Marketing Content

We can help you create targeted email content that promotes further engagement and nurtures your leads. So whether you’re promoting news and events, delivering information about course information or distributing useful guides for parents and students, we have both the industry copywriting skills and the strategic expertise to ensure your email content is always best in class.

Top Tips for a Grade-A Education Website

Primary school websites can be a valuable asset for educational institutes. If you're looking for the secrets of having the best educational website, then don’t look any further. Here are 10 elements that your primary school website should possess to become top of the class.  

1. Function the Same on Every Device

Around 40%-60% of people who view primary school websites tend to do it via mobile devices. This shows how important it is to make your websites work on any device. If they don’t, your audience will look elsewhere. That’s why every aspect of your website must be usable regardless of the type of device it’s accessed on. Moreover, you should ensure that at least some, if not all, of your statutory content, is readily accessible. This means that users shouldn’t always have to download files to view content. The formatting should make it so that the content is readable from anywhere at all.


2. Target the Right People

Sometimes, primary school websites are mistakenly made to target only children; they should cater to adults as well. Consequently, it’s important that the website is clearly laid out and adopts a professional tone. As well as using attractive and colourful images, you should think about maintaining exceptional content that will bring your school to life. So, while cartoon illustrations are visually attractive, they don’t always help with acquiring your primary goals.


3. Keep News, Events and Blogs Up to Date 

Schools have a lot of amazing things that happen frequently. There are sports days, talent shows, dramatic performances, and so on, and parents will definitely want to read all about it. Your website should be filled with cute photos of children enjoying their school life. The faster you upload the content onto your website after the event, the greater the impact on your audience.


4. Make Term Dates a High-Priority Page

It’s a fact that the most viewed page on any school website is always the term dates page. Since this one page will get the most views, it's important to make it easy to find – in fact, it should be a top-level menu item on its own. It's also crucial to keep the content of this page easy to digest. Don't use any images for the dates and keep it readily accessible, so no downloading of files.


5. Use Social Media Effectively

Social media can be a powerful tool for schools if used the right way. You can expect a definite increase in user engagement if you go for a social media channel that suits your audience the most. Remember to link your social media accounts to your website, too. If you want to save time, choose software that allows you to post to Twitter and Facebook directly whenever you create new content.


6. Use Images Brilliantly

You might not be aware but there are two types of photos on every school’s website:

  • Professional, High-Quality Images: These pictures are responsible for drawing in users to your content. They’re on display on your website’s front page as header and navigational images. They should be of the best quality you can afford.
  • Everyday Images: Phones and tablets are the best choices to take pictures that will make amazing memories for parents. Don’t miss any chance you get to take a great picture.


7. Use Well-Skilled Staff

It’s common for primary school websites to struggle to keep on top of their content because there usually isn’t a skilled team of experts to manage them. In these situations, it’s often best to employ the education copywriting service of industry professionals who know what they’re doing. An available team of experts that love supporting schools will know how to boost traffic.


8. Structure It Properly

Many primary schools struggle to maintain the proper structure of their websites. Here are a few reasons this occurs:

  • Lack of adequate time to stay on top of the latest events
  • Casual changes in staff
  • Employing overly complicated software

It takes expert-level experience to seamlessly tie your school website’s content together. Try opting for an education copywriting agency to take the user experience to another level.


9. Encourage Interaction from Visitors

Try some of the following ideas to encourage users to interact with your website properly:

  • Resource Download: A proven way to encourage interaction on any website is to offer valuable information to your audience. This could be a prospectus or any resource that addresses specific issues faced by the parents.
  • Absence Report: Absence reporting through your website can significantly enhance parent engagement.
  • Comments: You should make sure that your blogs are accessed regularly, then you can encourage interaction by enabling comments. They should go through your approval before going live on the website.
  • Enquiry Submission: Your website should cater to any questions that parents might have about the content. So, at the very least, it should have a proper contact form. The best option is to have a form that distributes emails to the right person automatically.

10. Always Learn and Improve

Remember to continually take feedback from parents on ways to improve your website. Implement any changes that they might mention – for example, some might say that they struggle to find term dates. So, you should make the relevant page more prominent on your website.

Keeping a top-quality education website isn’t always easy, but it is achievable. Allow us to take the pressure off and help you with your content. Take a look at our top-class education copywriting examples; you won’t be disappointed.


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

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