Education Copywriting Services

1. Function the Same on Every Device

Around 40%-60% of people who view primary school websites tend to do it via mobile devices. This shows how important it is to make your websites work on any device. If they don’t, your audience will look elsewhere. That’s why every aspect of your website must be usable regardless of the type of device it’s accessed on. Moreover, you should ensure that at least some, if not all, of your statutory content, is readily accessible. This means that users shouldn’t always have to download files to view content. The formatting should make it so that the content is readable from anywhere at all.

2. Target the Right People

Sometimes, primary school websites are mistakenly made to target only children; they should cater to adults as well. Consequently, it’s important that the website is clearly laid out and adopts a professional tone. As well as using attractive and colourful images, you should think about maintaining exceptional content that will bring your school to life. So, while cartoon illustrations are visually attractive, they don’t always help with acquiring your primary goals.

3. Keep News, Events and Blogs Up to Date 

Schools have a lot of amazing things that happen frequently. There are sports days, talent shows, dramatic performances, and so on, and parents will definitely want to read all about it. Your website should be filled with cute photos of children enjoying their school life. The faster you upload the content onto your website after the event, the greater the impact on your audience.

4. Make Term Dates a High-Priority Page

It’s a fact that the most viewed page on any school website is always the term dates page. Since this one page will get the most views, it's important to make it easy to find – in fact, it should be a top-level menu item on its own. It's also crucial to keep the content of this page easy to digest. Don't use any images for the dates and keep it readily accessible, so no downloading of files.

5. Use Social Media Effectively

Social media can be a powerful tool for schools if used the right way. You can expect a definite increase in user engagement if you go for a social media channel that suits your audience the most. Remember to link your social media accounts to your website, too. If you want to save time, choose software that allows you to post to Twitter and Facebook directly whenever you create new content.

6. Use Images Brilliantly

You might not be aware but there are two types of photos on every school’s website:

• Professional, High-Quality Images: These pictures are responsible for drawing in users to your content. They’re on display on your website’s front page as header and navigational images. They should be of the best quality you can afford.
• Everyday Images: Phones and tablets are the best choices to take pictures that will make amazing memories for parents. Don’t miss any chance you get to take a great picture.

7. Use Well-Skilled Staff

It’s common for primary school websites to struggle to keep on top of their content because there usually isn’t a skilled team of experts to manage them. In these situations, it’s often best to employ the education copywriting service of industry professionals who know what they’re doing. An available team of experts that love supporting schools will know how to boost traffic.

8. Structure It Properly

Many primary schools struggle to maintain the proper structure of their websites. Here are a few reasons this occurs:

• Lack of adequate time to stay on top of the latest events
• Casual changes in staff
• Employing overly complicated software

It takes expert-level experience to seamlessly tie your school website’s content together. Try opting for an education copywriting agency to take the user experience to another level.

9. Encourage Interaction from Visitors

Try some of the following ideas to encourage users to interact with your website properly:

• Resource Download: A proven way to encourage interaction on any website is to offer valuable information to your audience. This could be a prospectus or any resource that addresses specific issues faced by the parents.
• Absence Report: Absence reporting through your website can significantly enhance parent engagement.
• Comments: You should make sure that your blogs are accessed regularly, then you can encourage interaction by enabling comments. They should go through your approval before going live on the website.
• Enquiry Submission: Your website should cater to any questions that parents might have about the content. So, at the very least, it should have a proper contact form. The best option is to have a form that distributes emails to the right person automatically.

10. Always Learn and Improve

Remember to continually take feedback from parents on ways to improve your website. Implement any changes that they might mention – for example, some might say that they struggle to find term dates. So, you should make the relevant page more prominent on your website.

Keeping a top-quality education website isn’t always easy, but it is achievable. Allow us to take the pressure off and help you with your content. Take a look at our top-class education copywriting examples; you won’t be disappointed.