E-commerce Copywriting.

Short, sharp, persuasive copy is key to converting browsers into customers….

Content drives performance.

Your website is your shop window, so it’s imperative you work with an e-commerce content marketing agency that can effectively communicate your products in the most succinct way.

Research suggests that 80% of shoppers conduct thorough research before buying a product. More appealingly, 60% of this begins via a search engine. This means that for e-commerce businesses, it’s more important than ever to publish high-quality e-commerce content writing that attracts organic web traffic, and positions your brand and its products ahead of your competitors.

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Our approach.

At WooContent, we apply methods that let us align content production closely with your core e-commerce digital marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding buyer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

What stands WooContent apart from other copywriting agencies is our industry expertise. Our writers are all  e-commerce content marketing experts, having either worked for a business or an agency, producing content for at least two years. Whether it’s well-optimised product descriptions that use clear and compelling language, or category pages designed for SEO, we understand the power of copy in driving engagement and conversion.

Amy

Amy trained as an editor with a large publishing house before going freelance. She’s worked in every e-commerce sector imaginable, and is an expert writer of product descriptions, website content, T&Cs, you name it. She loves experimenting in the kitchen, while also being vegan and a rescue-dog advocate.

Amy

JaneJane

With over twenty years experience in content and copywriting, Jane has extensive experience within the industry. Quick to get to the heart of any brand, she makes sure her work is effective, on-brand and more importantly stands out from any crowd.

Jane

Lee

Running his own greeting-card business, Lee is an expert when it comes to delivering great-quality e-commerce content. With more than 14 years’ experience in the industry, he can easily adapt, creating pieces for a wide variety of sectors.

Lee

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Some of the popular formats of content that we can produce include:

Product Descriptions

At Woo, we know that bland product descriptions won’t cut it – that’s why our team of skilled writers create descriptions that help your brand shine and convince browsers that your product is what they need.

Category Pages

Well-optimised category pages are a great way of attracting organic web traffic – content plays a pivotal role in making this happen. Our skilled team of content strategists and writers have the experience and know how to plan and create the copy you need to be successful.

Evergreen Content

Creating e-commerce content that doesn’t date not only improves search rankings but also provides your customers with information that can be revisited again and again. So whether you’re a beauty brand looking to produce helpful tutorials or a technology company searching for the best way to deliver how-to guides for your products, our talented team of writers will help to establish your business as a leading authority.

Blog Content

Blog posts are a great way to improve your SEO visibility and make consumers aware of your e-commerce brand. They also provide you with useful content to share across other digital marketing channels such as social media and email. If you regularly publish and share great blog content, you are much more likely to see your customers return to your website.

Press Releases

Great PR coverage is hard to come by without a well-written press release. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are looking to launch a new product, event or brand, we can work with you to shape a press release that highlights the key messages you are looking to convey – and in the most succinct way.

Video Scriptwriting

Consumers are 85% more likely to buy after watching a product video, which means if you haven’t already started producing content, you are falling behind your competitors. The script is the foundation of your content, so it’s essential you create clear, concise copy that communicates your key selling points in the most engaging way. By working with WooContent, you can be sure your video content will shine online.

Email Copywriting

A key ingredient to any effective email marketing strategy, including for e-commerce, is the copy. You have just seconds to grab the attention of recipients, so great headlines backed up by short, snappy sentences is the key to maximising click-through. At WooContent we take time to understand your brand and business goals to ensure we produce headlines that optimise results.

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Experience.

Here are just a few of the brands that we have had the pleasure of creating content for over the years…

Game
BT Business
Vax
Matalan
John Lewis & Partners
Groupon
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