E-commerce content must be sharp and persuasive, showing understanding of the buying journey. Whether you’re looking for a product description copywriter or someone to freshen up your landing pages, Woo is the agency for you.
Here at Woo, it’s our industry expertise that sets us apart. Our writers are e-commerce copywriting specialists, having produced content for at least two years either at agencies or in-house for leading brands. They know exactly what it takes to craft copy that will drive product awareness, interest and sales, driving new business and revenue with first-class digital content.
From SEO-targeted product category pages to compelling product descriptions that consumers won’t be able to resist, our copywriting agency can harness the power of copy to drive your e-commerce business forward.
At Woo, we are experts at creating copy for all sectors of the e-commerce industry, including:
As an e-commerce copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating e-commerce copy for SEO, social media or paid channels, we understand how to deliver high-quality e-commerce copywriting tailored for people and search.
There are many benefits to investing in branded content in the e-commerce industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization