E-commerce Copywriter Services

Getting e-commerce copywriting right is the key to turning prospects into customers, and turning one-time customers into repeated, loyal ones. E-commerce content must be sharp and persuasive, showing an understanding of the buying journey and effectively communicating product information. This kind of content takes experience and instinct to design, craft and deliver – and WooContent is the perfect copywriting agency to deliver it.


Here at WooContent, it’s our industry expertise that sets us apart. Our writers are e-commerce industry specialists, having produced content for at least two years either at agencies or in-house for leading brands. They know exactly what it takes to craft copy that will drive product awareness, interest and sales, driving new business and revenue with first-class digital content. From SEO-targeted product category pages to compelling product descriptions that consumers won’t be able to resist, our copywriting agency can harness the power of copy to drive your e-commerce business forward.

At WooContent, we are experts at creating copy for all sectors of the e-commerce industry, including:


  • Automotive
  • Electronics
  • Events
  • Fashion
  • FMCG
  • Food and Beverage
  • Furniture
  • Garden and Home Improvement
  • Health and Beauty
  • Travel


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating e-commerce copy for SEO, social media or paid channels, we understand how to deliver high-quality e-commerce copywriting tailored for people and search.


There are many benefits to investing in branded content in the e-commerce industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


Here is our team of e-commerce writers, all of whom have extensive experience of the e-commerce industry, having previous produced content for the likes of NatWest, Citibank, Nutmeg and The Co-operative Bank.

Amy trained as an editor with a large publishing house before going freelance. She’s worked in every e-commerce sector imaginable, and is an expert writer of product descriptions, website content, T&Cs, you name it. She loves experimenting in the kitchen, while also being vegan and a rescue-dog advocate.


With over twenty years experience in content and copywriting, Jane has extensive experience within the industry. Quick to get to the heart of any brand, she makes sure her work is effective, on-brand and more importantly stands out from any crowd.


Running his own greeting-card business, Lee is an expert when it comes to delivering great-quality e-commerce content. With more than 14 years’ experience in the industry, he can easily adapt, creating pieces for a wide variety of sectors.



No matter which type of e-commerce copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Product Descriptions

At Woo, we know that bland product descriptions won’t cut it – that’s why our team of skilled writers create descriptions that help your brand shine and convince browsers that your product is what they need.

Category Pages

Well-optimised category pages are a great way of attracting organic web traffic – content plays a pivotal role in making this happen. Our skilled team of content strategists and writers have the experience and know how to plan and create the copy you need to be successful.

Evergreen Content

Creating e-commerce content that doesn’t date not only improves search rankings but also provides your customers with information that can be revisited again and again. So whether you’re a beauty brand looking to produce helpful tutorials or a technology company searching for the best way to deliver how-to guides for your products, our talented team of writers will help to establish your business as a leading authority.

Blog Content

Blog posts are a great way to improve your SEO visibility and make consumers aware of your e-commerce brand. They also provide you with useful content to share across other digital marketing channels such as social media and email. If you regularly publish and share great blog content, you are much more likely to see your customers return to your website.

Press Releases

Great PR coverage is hard to come by without a well-written press release. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are looking to launch a new product, event or brand, we can work with you to shape a press release that highlights the key messages you are looking to convey – and in the most succinct way.

Video Scriptwriting

Consumers are 85% more likely to buy after watching a product video, which means if you haven’t already started producing content, you are falling behind your competitors. The script is the foundation of your content, so it’s essential you create clear, concise copy that communicates your key selling points in the most engaging way. By working with WooContent, you can be sure your video content will shine online.

Email Copywriting

A key ingredient to any effective email marketing strategy, including for e-commerce, is the copy. You have just seconds to grab the attention of recipients, so great headlines backed up by short, snappy sentences is the key to maximising click-through. At WooContent we take time to understand your brand and business goals to ensure we produce headlines that optimise results.


Here are some of the brands we’ve had the pleasure of creating content for…

Vax logo
Game logo
BT Business logo
Groupon logo
John Lewis logo