Copywriting pricing

£500 Minimum Order Value
Sign up now

E-commerce copy experts

Here at Woo, it’s our industry expertise that sets us apart. Our writers are e-commerce copywriting specialists, having produced content for at least two years either at agencies or in-house for leading brands. They know exactly what it takes to craft copy that will drive product awareness, interest and sales, driving new business and revenue with first-class digital content.

From SEO-targeted product category pages to compelling product descriptions that consumers won’t be able to resist, our copywriting agency can harness the power of copy to drive your e-commerce business forward.

At Woo, we are experts at creating copy for all sectors of the e-commerce industry, including:

  • Automotive
  • Electronics
  • Events
  • Fashion
  • FMCG
  • Food and Beverage
  • Furniture
  • Garden and Home Improvement
  • Health and Beauty
  • Travel

Branded SEO-friendly e-commerce content

As an e-commerce copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating e-commerce copy for SEO, social media or paid channels, we understand how to deliver high-quality e-commerce copywriting tailored for people and search.

There are many benefits to investing in branded content in the e-commerce industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of e-commerce content we provide

No matter which type of e-commerce copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few – and we offer a product description writing service.

Our e-commerce writing service offers several popular formats of content, including:

Product Descriptions

At Woo, we know that bland product description copywriting won’t cut it – that’s why our team of skilled e-commerce product copywriters create descriptions that help your brand shine and convince browsers that your product is what they need. Copywriting for product descriptions is a fine art, and our writers understand that.

Category Pages

Well-optimised category pages are a great way of attracting organic web traffic – content plays a pivotal role in making this happen. Our skilled team of content strategists and writers have the experience and know how to plan and create the copy you need to be successful.

Evergreen Content

Creating e-commerce content that doesn’t date not only improves search rankings but also provides your customers with information that can be revisited again and again. So whether you’re a beauty brand looking to produce helpful tutorials or a technology company searching for the best way to deliver how-to guides for your products, our talented team of writers will help to establish your business as a leading authority.

Blog Content

Blog posts are a great way to improve your SEO visibility and make consumers aware of your e-commerce brand. They also provide you with useful content to share across other digital marketing channels such as social media and email. If you regularly publish and share great blog content, you are much more likely to see your customers return to your website.

Press Releases

Great PR coverage is hard to come by without a well-written press release. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are looking to launch a new product, event or brand, we can work with you to shape a press release that highlights the key messages you are looking to convey – and in the most succinct way.

Video Scriptwriting

Consumers are 85% more likely to buy after watching a product video, which means if you haven’t already started producing content, you are falling behind your competitors. The script is the foundation of your content, so it’s essential you create clear, concise copy that communicates your key selling points in the most engaging way. By working with Woo, you can be sure your video content will shine online.


Here are some of the brands we’ve had the pleasure of creating content for…

12 Secrets of E-Commerce Copywriting

The importance of e-commerce or retail copywriting cannot be overstated. According to recent estimates, only 3% of people who visit e-commerce websites end up making a purchase, which is a worryingly low stat. But don’t worry, there are some practical things you can do. For example, one established way to get this figure up is to employ a company that specialises in retail copywriting services.

Let’s discuss the 12 key secrets of e-commerce copywriting that will boost your conversion rates. 

  • Understanding the Importance of Retail Copywriting

Effective copywriting always leads to increased sales. Sometimes, the best way for companies to re-strategise in a certain area is to come up with a better standard of copywriting piece of trying other drastic measures.

Copywriting is able to drive profitability, increase ROI (Return on Investment), and help you achieve all your business goals by persuading your target audience that your products will solve their problems.


  • Layout Matters 

The quality of the copy is crucial for successful retail copywriting. However, it’s also important to know how to arrange it strategically on the page. An e-commerce copywriter will note how a typical retail page is laid out and plot out bullet lists, headings, and subheadings accordingly. It’s important to make good use of white space as well to enhance the overall appeal of the copy. 


  • Associating Features with Benefits

Good retail copywriters not only highlight all the features of the product; they also associate them with the ease they bring to the customer. For example, when highlighting deep pockets on a garment, the copywriter will put this in context for the reader – and make it relatable by selling the product’s particular benefits. In this case, it could be letting people know that the pockets will help ensure that they’ll never lose their car keys or wallet. So, they’re much less likely to dismiss the feature as it offers a solution to a common problem. 


  • It Should Be at Middle-School Reading Level

This one’s very important to consider because writing great copy is about connecting with the greatest number of people. If retail copywriting is written in a considerably high-level language that is only understandable to adults and over, it would be omitting a major group – teenagers. Copywriting that has a Flesch Kincaid reading score of 60 and above is likely to perform the best for e-commerce.


  • Breathe Life into Your Writing 

Stale copywriting does not allow the reader to connect on an emotional level. A way to make your copy more appealing is to use the active voice; everything has to be in the moment. Active words are likely to stimulate action. E-commerce copywriters also tend to use powerful words that make products leap off of the page. 


  • Retail Copywriting Goes Beyond Product Pages

E-commerce copywriting isn’t limited to just product pages. Instead, retail copywriters also prepare attractive ‘About Us’ pages as well as concise mission statements that spell out the brand’s business strategy. Basically, the more the shoppers can learn about the brand, the better. 

Moreover, more pages mean more space for SEO, thus improving the brand’s visibility in Google’s search results. All of the copywriting content on an e-commerce website should employ the services of a retail copywriting agency


  • Play with the Physical Senses

This might seem insignificant in copywriting but it affects the reader’s decision on a subconscious level. A reader might not even acknowledge these words but they do play a major role in enhancing the performance of e-commerce copywriting.

For example, a retail copywriter could say, ‘The silky, smooth texture of the XYZ cream.’ This string of words is enough to appeal to the readers’ sense of touch. They can imagine how it would feel on their skin through these textural words.  


  • A Great Headline Always Works 

A great headline for sales copy is one that makes shoppers stop in their tracks. As well as being relevant to the product being presented, it should also be unique and useful. The reader should look forward to learning something new that will help them make their decision. For example, ‘Are You Still Having Bad Hair Days?’ certainly makes for an interesting starter for some copy on hair gel. 


  • A Single Audience Comprises Diverse Shoppers

A single target audience might share a lot of similarities, but the same cannot be assumed of the way they approach online shopping. An average audience is made up of three kinds of people: information gatherers, impulse buyers and integrity affirmers. Information gatherers will evaluate a product and its price in comparison to another and collect the necessary information. Impulse buyers will just read the benefits of the product or service and take advantage without delay. Lastly, integrity affirmers will want to find out the reputation of the brand before considering doing business with them. Standout retail copywriting caters to all of these. 


  • Time Is of the Essence 

Urgency is a very common sales technique that has been in use for ages – because it works. Merely letting the client know that the product won’t be around for long and it’s their only chance to buy it often does the trick.


  • Proof of the Product’s Credibility 

You might have come across this phrase on a lot of retail pages: But don’t take our word for it, just ask our happy customers!’ People prefer to read reviews of the products they’re interested in or watch their unboxing or demo videos. This sort of feedback makes them more likely to trust the brand.


  • Limit the Word Count

Sometimes, a lengthy description can get in the way. While it’s important not to undersell a product, the opposite also stands. Make sure not to overwhelm the reader with too much detail. Just cover the essential points and let the images and testimonials do the talking. 

These 12 tips will make your e-commerce copywriting shine. Writing copy like this is all about selling the key virtues of a product or service and connecting with your customers on an emotional level. Do that and you’ll be well on your way to making that next sale!


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
Sign up now

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram