Plan
Good copy starts with planning. Our platform streamlines delivery by providing our ecommerce copywriter team with content calendars, briefs, and relevant style guides.
Professional
E-Commerce Copywriting Services
Woo is an SEO copywriting agency with proven experience in creating copy that propels our clients to the top of SERPs, while ensuring SEO copy appeals to both users and search engines.
E-commerce copy experts
Here at Woo, it’s our industry expertise that sets us apart. Our writers are e-commerce copywriting specialists, having produced content for at least two years either at agencies or in-house for leading brands. They know exactly what it takes to craft copy that will drive product awareness, interest and sales, driving new business and revenue with first-class digital content.
From SEO-targeted product category pages to compelling product descriptions that consumers won’t be able to resist, our copywriting agency can harness the power of copy to drive your e-commerce business forward.
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Branded SEO-friendly e-commerce content
As an e-commerce copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating e-commerce copy for SEO, social media or paid channels, we understand how to deliver high-quality e-commerce copywriting tailored for people and search.
There are many benefits to investing in branded content in the e-commerce industry. The best content:
- is informative and helpful, not invasive
- conveys your values
- is optimised for your target keywords
- is engaging and encourages shares and backlinks
- makes an emotional connection with readers
- inspires them to take action
We have helped 100s of clients scale content, improve rankings & increase sales.
Testimonials and 5 Star Reviews
Winning Results
Generation Home
Producing new sales and marketing collateral for Generation Home
Holiday Hypermarket
Implementing a content-led SEO strategy for Holiday Hypermarket
Investwise
Creating company investment insights for a new investor app, Investwise
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Types of ecommerce copywriting content we offer:
Blog posts
Boost brand recognition, drive more traffic to your site and improve overall SEO metrics with purposeful content.
Landing pages
Effective landing pages require clear, concise ecommerce copywriting and compelling calls-to-action to maximize leads and conversions.
Guest posts
Strong ecommerce copywriting is crucial to a successful link-building strategy. We create guest content with relevant keywords and links.
Product pages
Accurate product descriptions are critical in the later stages of the buying journey. Well-written copy can significantly improve conversion rates.
Category pages
SEO-friendly category pages copy helps customers buying decisions, with specialised copywriting services for ecommerce focused on optimised category and product pages.
Guides
Factual and informative guides are essential in today's online shopping world, helping customers make informed decisions.
Tips, tricks and hacks
People are constantly searching online for solutions to their everyday problems, from technical to lifestyle.
White papers
Whitepapers are an effective way to establish your brand as a trusted authority in ecommerce.
Case studies
Sharing social proof through case studies can significantly increase the likelihood of converting browsers into buyers.
Sales brochures
At Woo, we excel in writing persuasive ecommerce copywriting that convinces your audience. We turn your ideas into engaging stories.
Email sequences
Clear, concise messaging is key to maximizing response rates from email marketing.
Our ecommerce copywriting services process:
01
Research
Our ecommerce copywriters conduct research to gather information needed for in-depth copy. We ensure all references are recent and reliable.
02
Write
Our experienced writers follow your style guide and in-house best practices to create on-brand, SEO-optimised copywriting services for ecommerce.
03
Review
Our senior editors, with a strong background in the media, thoroughly review your content to ensure the highest quality.
04
Why choose our ecommerce copywriting services:
Transparent pricing
No hidden fees, ever. You know exactly what you pay for.
Premium writers only
No compromise on quality, only the best ecommerce copywriters writers for the job.
Quick turnaround
Urgent projects can be delivered within 5-7 days.
High-quality writing talent
Our writers are vetted for talent and industry experience through a rigorous and tried-and-tested process.
Streamlined project management
We match writers to briefs using agile methodology, ensuring the most qualified writers deliver our ecommerce copywriting services.
Senior editors
Our editors ensure your content is on-brand and optimised for SEO.
No plagiarism
All work is checked for plagiarism using a market-leading plagiarism checker.
Two rounds of revisions
We ensure 100% satisfaction before sign-off.
Dedicated account managers
Our team is responsive and dedicated to your satisfaction.
Cloud-based platform
Our platform enables efficient content creation at scale.
SEO experts
Our team has expertise in optimising content for SEO success, building best practice naturally into our content.
Cost-effective
As a virtual agency, we can pass on cost savings to clients.
Go to our FAQ page to find answers to the
most common questions we get asked.
SEO Copywriting FAQs
The normal way to start is by telling us exactly what you are looking for and why, at which point we provide you with a quote. Once we agree to work together, we’ll book a call to discuss the project and your requirements – it’s important for us to get to grips with your business and understand your target audience. After that, we’ll get cracking and stay in contact with you on progress, timescales and iterations. Your briefing is your chance to tell us everything that’s important to you about your business, including any examples of copy that you really like, to give us a good overview of what you’re looking for – and it gives us a chance to get to know you! If you don’t have a style guide, we can help you produce one as part of the briefing process.
The length of time will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing top-quality content, but whatever the timescale, we’re happy to let you know the best- and worst-case timescales – and we’ll keep you updated regularly along the way.
Keywords are important because they help create a focal point and purpose for your copy. Keywords allow us to create content that not only explains what you do really well, but also in a manner that your target audience will understand. Equally, by creating copy centred around a certain keyword or phrase, it will be easier for your target audience to find your business via your content – and your content is more likely to be in front of them when they’re searching for a product or service like yours.
As part of a content strategy, we’ll work with you to identify key terms or phrases you’re looking to target. We don’t pluck them from thin air; we research and use data to make sure we’re using keywords frequently searched by your target audience. If you already have a keyword strategy in place, then of course we will work with this.
An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users navigate your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked. Ultimately, they are good for SEO, so every page on your website should link to at least three other pages.