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Digital Marketing Copywriting

It’s key for digital marketing copywriting to connect and resonate with your intended audience. Our team of experts will understand your business goals, values and customers, giving them the insight to engage with your audiences.

Digital marketing copy experts

Get ahead of your competitors and get started with content marketing today. Working with an experienced digital marketing copywriting agency like Woo will help you to accelerate your performance while giving you back the time to focus on your most important assets – your customers and clients.

It’s key for digital marketing copywriting to connect and resonate with your intended audience. Our team of experts will get under the skin of your company, business goals, values and customers, giving them the insight to engage with your audiences with the perfect tone and information.

The ever-changing digital landscape might feel daunting, but the Woo team is always two steps ahead of the latest trends and updates. They will navigate the digital world on your behalf so that your content remains fresh, shareable and findable. We’ll work together to develop a smart digital marketing content strategy that aligns with your business goals and objectives, helping your business grow in an increasingly digital world.

At Woo, we are experts at creating copy for all types of digital marketing sectors, including:

  • Content marketing
  • Conversion rate optimisation
  • Digital PR
  • Digital strategy
  • Email and nurture programs
  • Paid media and advertising
  • Retargeting
  • Search engine optimisation (SEO)
  • Social media marketing
  • Website design

Branded SEO-friendly digital marketing content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating digital marketing copy for SEO, social media or paid channels, we understand how to deliver high-quality digital marketing copywriting tailored for people and search.

There are many benefits to investing in branded content in the digital marketing industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of digital marketing content we provide

Targeted landing pages

When you showcase your digital marketing knowledge and ability to potential clients, it’s crucial that your website paints a clear picture of your brand identity. We produce engaging copy that will directly set you apart from your competitors.

Blog posts

Unique and shareable blog content is invaluable to digital marketers, both in terms of SEO and for the purpose of building authority. We tailor content specifically to your audience, ensuring that the right people are tuned in and engaged.

Evergreen content

We produce industry-led evergreen content of the highest standard, the likes of which will help you and your brand to become a leading authority within the digital marketing sector.


E-Books are a great way to initiate discussion with potential clients. They also go far in establishing your own role as a thought leader. Our E-Books are highly responsive and optimised for mobile, so they can be easily accessed on the move.

Press releases

Our award-winning releases boast both national and international coverage, proving that we have the skills needed to get your voice heard. No matter the size and scope of your business, a well-written press release can go far in getting you noticed.

Video content

Video marketing is one of the most versatile and profitable digital marketing assets. So whether it’s a product video for your landing pages, a showreel of your best work, or even a “meet the team” feature, our expert writers will guide you through the whole process- from conception right through to delivery.

Guest content

Securing guest posts on high authority web pages is an effective strategy for increasing your sites visibility and domain authority. We have experience in writing content for a diverse range of websites and publications.

Whitepapers and resources

As experts in digital marketing, we have the know-how to create compelling whitepaper resources that encourage click-throughs and establish your marketing business as an industry leader.