Woo is a copywriting agency with proven experience in creating copy that propels our clients to the top of search rankings.
Find out how…
Conveying your business’s products or services can be difficult when so much has already been said. Trying to find your voice, while factoring in the need to optimise content for SEO makes copywriting even more challenging.
Lucky for you, Woo have over 15 years’ experience planning and publishing branded, SEO-friendly content at speed and scale. From start-ups to SMEs, to household names, Woo has helped 100s of agencies and brands scale their content production to achieve improved results online.
Producing new sales and marketing collateral for Generation Home
Implementing a content-led SEO strategy for Holiday Hypermarket
Creating company investment insights for a new investor app, Investwise
Raise brand awareness, attract more website visits and improve your sitewide SEO metrics with content serving different purposes.
First impressions count, so your landing pages must have clear and concise copy with strong call-to-actions in order to maximise leads and conversions.
Behind every successful link-building strategy is beautiful copywriting. We produce guest content with keywords and links related to your target terms.
Shoppers rely on product descriptions to inform them at the later stage of the buying journey. Clean and crisp copy significantly increases conversion rates.
SEO-friendly content on your category pages helps shoppers find your store and decide what products to look for.
Online shopping has never been more common, which is why buying guides are crucial in helping people make key decisions about upcoming purchases.
In todays digital-led landscape, people are constantly looking online to solve everyday problems, whether it’s technical, creative or lifestyle related.
More prominent in B2B marketing, whitepapers enable you to establish your brand as a trusted authority within your industry.
With so much competition, publishing social proof significantly enhances your chances of converting browsers into buyers.
The clue is in our name: Woo. Writing persuasive content is what we do best. We translate your ideas into engaging stories that convince people.
It’s imperative to minimise your use of words, while conveying a clear message to maximum response rates from your email marketing.
At Woo, we follow a 4-step process to delivering content for our clients. While every client is different, we have a tried-and-tested methodology for content production. We plan, write and review content all within our platform. This approach streamlines delivery and ensures you receive high-quality content on time, every time.
The typical process we apply when working with clients can be summarised into three phases:
Good copy requires planning. We make sure that everything is in place for our writers to craft the best possible copy from the start. Planning documents include a content calendar, thorough briefs (including keyword research and page structures) and a style guide.
Once our writers receive a brief they will always carry out research to find the reference information required to create in depth copy. We ensure that references are always recent and reliable, optimising content quality.
Our team of industry-experienced Copywriters begin writing the content, following our client’s style guide and our in-house best practice guidelines. These ensure content is on-brand while being optimised for people and search.
Our team of Senior Editors have worked for national and international media outlets. They are accustomed to delivering content to a very high standard. We take the time to immerse ourselves in your guidelines — we never settle for signing off anything other than the best possible copy.
No surprises or hidden fees, ever. We show you exactly what you pay for.
We do not offer different levels of quality, only the best writers for the job.
If you need content urgently, we are set up to deliver within 5-7 days.
We use a rigorous vetting process to ensure we only hire talented writers.
We match industry-experienced writers with briefs.
Our editors ensure your content is on-brand and optimised for SEO.
All of our work is put through a market leading plagiarism checker.
We ensure you are 100% satisfied with your copy before signing it off.
We take pride in being highly-responsive and ensuring you are happy.
Our system enables us to create content at speed and scale.
Everyone in our team knows how to optmise content for SEO success.
As a virtual agency we are able to pass on overhead savings to clients.
A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.
One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.
Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.
The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.
We will work with you to make sure you are 100% satisfied with the content we produce.
This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.
Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.
