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Professional Copywriting Services

Woo is a copywriting agency with proven experience in creating copy that propels our clients to the top of search rankings.

Find out how…

Looking For Copywriting Services?

Copy Written By Industry-Specific Experts.

Conveying your business’s products or services can be difficult when so much has already been said. Trying to find your voice, while factoring in the need to optimise content for SEO makes copywriting even more challenging.

Lucky for you, Woo have over 15 years’ experience planning and publishing branded, SEO-friendly content at speed and scale. From start-ups to SMEs, to household names, Woo has helped 100s of agencies and brands scale their content production to achieve improved results online.

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Types Of Content We Produce

Blog posts

Raise brand awareness, attract more website visits and improve your sitewide SEO metrics with content serving different purposes.

Landing pages

First impressions count, so your landing pages must have clear and concise copy with strong call-to-actions in order to maximise leads and conversions.

Guest posts

Behind every successful link-building strategy is beautiful copywriting. We produce guest content with keywords and links related to your target terms.

Product pages

Shoppers rely on product descriptions to inform them at the later stage of the buying journey. Clean and crisp copy significantly increases conversion rates.

Category pages

SEO-friendly content on your category pages helps shoppers find your store and decide what products to look for.

Guides

Online shopping has never been more common, which is why buying guides are crucial in helping people make key decisions about upcoming purchases.

Tips, tricks and hacks

In todays digital-led landscape, people are constantly looking online to solve everyday problems, whether it’s technical, creative or lifestyle related.

White papers

More prominent in B2B marketing, whitepapers enable you to establish your brand as a trusted authority within your industry.

Case studies

With so much competition, publishing social proof significantly enhances your chances of converting browsers into buyers.

Sales brochures

The clue is in our name: Woo. Writing persuasive content is what we do best. We translate your ideas into engaging stories that convince people.

Email sequences

It’s imperative to minimise your use of words, while conveying a clear message to maximum response rates from your email marketing.

How Our Service Works

At Woo, we follow a 4-step process to delivering content for our clients. While every client is different, we have a tried-and-tested methodology for content production. We plan, write and review content all within our platform. This approach streamlines delivery and ensures you receive high-quality content on time, every time.

The typical process we apply when working with clients can be summarised into three phases:

Plan

Good copy requires planning. We make sure that everything is in place for our writers to craft the best possible copy from the start. Planning documents include a content calendar, thorough briefs (including keyword research and page structures) and a style guide.

01
Research

Once our writers receive a brief they will always carry out research to find the reference information required to create in depth copy. We ensure that references are always recent and reliable, optimising content quality.

02
Write

Our team of industry-experienced Copywriters begin writing the content, following our client’s style guide and our in-house best practice guidelines. These ensure content is on-brand while being optimised for people and search.

03
Review

Our team of Senior Editors have worked for national and international media outlets. They are accustomed to delivering content to a very high standard. We take the time to immerse ourselves in your guidelines — we never settle for signing off anything other than the best possible copy.

04

Why Businesses Choose Us

Transparent pricing

No surprises or hidden fees, ever. We show you exactly what you pay for.

Only premium writers

We do not offer different levels of quality, only the best writers for the job.

Quick turnaround

If you need content urgently, we are set up to deliver within 5-7 days.

High-quality talent

We use a rigorous vetting process to ensure we only hire talented writers.

Streamlined delivery

We match industry-experienced writers with briefs.

Only senior editors

Our editors ensure your content is on-brand and optimised for SEO.

No plagiarism

All of our work is put through a market leading plagiarism checker.

Two rounds of revisions

We ensure you are 100% satisfied with your copy before signing it off.

Dedicated experts

We take pride in being highly-responsive and ensuring you are happy.

Cloud-based platform

Our system enables us to create content at speed and scale.

SEO content experts

Everyone in our team knows how to optmise content for SEO success.

Cost effective

As a virtual agency we are able to pass on overhead savings to clients.

Get In touch

We have helped 100s of clients scale content, improve rankings & increase sales.

We have helped 100s of clients scale content, improve rankings & increase sales.

Testimonials and 5 Star Reviews

Testimonials and 5 Star Reviews
Assad Khan
MD, Elliot Recruitment
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"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."
Ian Crawford
Brand Manager, Holiday Hypermarket
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"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."
Ben Alexander
CMO, John Charcol
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"The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time, and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."

Winning Results

Generation

Generation Home

Producing new sales and marketing collateral for Generation Home

Holiday

Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket

Investorie

Investwise

Creating company investment insights for a new investor app, Investwise

Go to our FAQ page to find answers to the
most common questions we get asked.

Frequently Asked Questions

A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.

One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.

Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.

The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.

We will work with you to make sure you are 100% satisfied with the content we produce.

This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.

Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.

Yes! The prices for our copy start at just £15 which is extremely cost-effective. Although there is a minimum order value of £1,000, this doesn’t have to be used immediately and we can come to a longer-term agreement if that is better for you and your business.

Of course. Our delivery function is set up to scale up or down within short periods of time so we can be as reactive as possible to our clients.

Between us, our team has more than 50 years’ experience of content production.
 

Unfortunately, we are unable to provide free samples. However, we will happily send you examples of our work that showcase our expertise.

We are happy to meet at your office for planning sessions where necessary. Our writers often communicate with clients, too, to ensure that the copywriting brief is watertight.

No. We offer copywriting services based on project fees and monthly retainers. When you work with Woo, you get the whole team, not just one writer.
 

All our clients are subject to NDAs which protect both parties in the exchange of information.

Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £1,000. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their own individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.

We can take payment via BACs, PayPal or credit card.