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Copywriting Services

Woo is a copywriting agency with proven experience in creating copy that propels our clients to the top of search rankings. 

Find out how…

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Looking For Copywriting Services?
With Copy Written By Industry-Specific Experts.

Today, creating content for your website goes way beyond putting some clever words together and structuring them in a way that will buy you some love from search engines. People and search engines alike are more digitally savvy than ever, and know the difference between good and bad copy.
One of the most important aspects of creating high-quality content that engages, is making sure you convey your expertise and tone of voice. In order to do this well, you need writers that can not only produce top-notch content, but who also have direct experience working in your industry.
Woo’s team of writers have all worked in content roles within their specialist industry, for a minimum of two years, meaning they understand your language. So if you are looking for insurance copywriting for example, our lead writer has worked at GoCompare, Admiral and Elephant. 

How our service works

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:

Research

Identifying and understanding customer profiles, defining content goals

Ideation

Keyword research, trend analysis, competitor analysis, brainstorming

Creation

Content calendars, style and tone-of-voice guidelines, optimization

Why Businesses Choose Us

Industry-specific writers

Performance-led strategists

Dedicated account management

SEO content experts

Fast and efficient, with quick turnaround delivery

Seamless publishing

Highly affordable

We align clients with copywriters who have direct industry experience

We understand the key metrics that drive content ROI

We are consultative and responsive to your needs

We know how to make content rank more quickly

We deliver content at scale

We can integrate our CMS with yours, reducing admin time and cost

As a virtual agency, we don’t carry the large overheads other agencies do

Industry-specific writers

We align clients with copywriters who have direct industry experience

Performance-led strategists

We understand the key metrics that drive content ROI

Dedicated account management

We are consultative and responsive to your needs

SEO content experts

We know how to make content rank more quickly

Fast and efficient, with quick turnaround delivery

We deliver content at scale

Seamless publishing

We can integrate our CMS with yours, reducing admin time and cost

Highly affordable

As a virtual agency, we don’t carry the large overheads other agencies do

We Have Helped 100s Of Clients
Scale content - Improve rankings - Increase sales

Winning Results

CruiseDeals.co.uk

Content marketing campaign
Is living in London more expensive than living on a cruise ship?

Holiday Hypermarket

Content strategy and creation
Implementing a content hub campaign for a travel retailer

LateDeals.co.uk

Travelling with children on a plane
To generate national coverage for holiday deals, Increase awareness & links for improved SEO.

Branded Content For People & Search

In today’s digital world, your content needs to be optimised for search, people, design and UX (user experience) in order to create seamless experiences that capture people’s attention, turning window shoppers into loyal customers who keep coming back for more.
This is where Woo’s copywriting services and copywriting team can help. We are experts in performance content who create persuasive words that can transform your digital persona and establish your business as a standout brand.

5 Star Reviews

Types Of Content We Produce

Landing Pages

First impressions count, so your web pages need fresh, engaging copy that serves a purpose. We ensure that your landing page meets the highest standards for both SEO and user experience.

Product and Category

Our talented writers produce product descriptions and category pages that are clear and concise, inspiring consumers to feel as passionate about your products as you do.

Blog Posts

We have years of experience in producing effective content strategies, ensuring that you benefit from each and every post that is published.

Ebooks

Whether your company specialises in B2B or B2C services, we are on hand to create high-quality resources that illustrate exactly what you have to offer.

Press Releases

The way you tell a story is just as critical as the message. If you have something worth shouting about, we can get it heard by the people that matter.

Guest Posts

Behind every good link-building strategy is beautiful copywriting. We can produce click-worthy guest posts to build your domain authority and enhance your brand.

Want to find about Woo and our approach to optimising content that delivers results?

Download our slide deck and see what we can do for you.

Woo is giving away a content marketing toolkit with 8 useful templates you can use to plan and create content.

FAQs

A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.
One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.
Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.
The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.
We will work with you to make sure you are 100% satisfied with the content we produce.
This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.
 
Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.
 
 
Yes! The prices for our copy start at just £15 which is extremely cost-effective. Although there is a minimum order value of £1,000, this doesn’t have to be used immediately and we can come to a longer-term agreement if that is better for you and your business.
 
Of course. Our delivery function is set up to scale up or down within short periods of time so we can be as reactive as possible to our clients.
 
Between us, our team has more than 50 years’ experience of content production.
 
Unfortunately, we are unable to provide free samples. However, we will happily send you examples of our work that showcase our expertise.
 
We are happy to meet at your office for planning sessions where necessary. Our writers often communicate with clients, too, to ensure that the copywriting brief is watertight.
 
No. We offer copywriting services based on project fees and monthly retainers. When you work with Woo, you get the whole team, not just one writer.
 
All our clients are subject to NDAs which protect both parties in the exchange of information.
 
Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £1,000. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their own individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.
 
We can take payment via BACs, PayPal or credit card.