Copywriting Services

Whether you’re creating copy for customers, SEO, social media or paid channels, it’s imperative you optimise your content for people and search. While great content boosts clicks, links, likes and shares, ultimately it builds trust and loyalty, helping your business grow.

Industry Experts.

 

Today, creating content for your website goes way beyond putting some clever words together and structuring them in a way that will buy you some love from search engines. People and search engines alike are more digitally savvy than ever, and know the difference between good and bad copy.

 

One of the most important aspects of creating high-quality content that engages, is making sure you convey your expertise and tone of voice. In order to do this well, you need writers that can not only produce top-notch content, but who also have direct experience working in your industry.

 

WooContent’s team of writers have all worked in content roles within their specialist industry, for a minimum of two years, meaning they understand your language. So if you are looking for insurance copywriting for example, our lead writer has worked at GoCompare, Admiral and Elephant. This experience is what divides the average from the great, and that’s why our customers keep coming back for more.

Branded SEO-Friendly Content.

 

In today’s digital world, your content needs to be optimised for search, people, design and UX (user experience) in order to create seamless experiences that capture people’s attention, turning window shoppers into loyal customers who keep coming back for more.

 

This is where WooContent’s copywriting services and copywriting team can help. We are experts in performance content who create persuasive words that can transform your digital persona and establish your business as a standout brand.

Our Approach.

 

WooContent uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

 

The typical process we apply when working with clients can be summarised into three phases:

 

  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation

TYPES OF CONTENT WE PRODUCE.

 

No matter the size and scope of the project, our team is committed to achieving exceptional results. From brochure content to website copy, we take pride in delivering results on time and on budget, including:

 

 

Landing Pages

First impressions count, so your web pages need fresh, engaging copy that serves a purpose. We ensure that your landing page meets the highest standards for both SEO and user experience.

 

Product and Category Pages

Our talented writers produce product descriptions and category pages that are clear and concise, inspiring consumers to feel as passionate about your products as you do.

 

Blog Posts

We have years of experience in producing effective content strategies, ensuring that you benefit from each and every post that is published.

 

eBooks

Whether your company specialises in B2B or B2C services, we are on hand to create high-quality resources that illustrate exactly what you have to offer.

 

Press Releases

The way you tell a story is just as critical as the message. If you have something worth shouting about, we can get it heard by the people that matter.

Copywriting FAQs.

 

What is a copywriter? 

A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.

 

Why do I need to buy copywriting services? 

One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.

 

What industries do you write for? 

Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At WooContent, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.

 

How do I brief a copywriting agency?

The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.

 

How many change requests are included? 

We will work with you to make sure you are 100% satisfied with the content we produce. 

 

How long will it take to write my copy? 

This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.

 

Who owns the copyright to the work?

Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.

 

I have a limited budget – can you still help? 

Yes! The prices for our copy start at just £15 which is extremely cost-effective. Although there is a minimum order value of £1,000, this doesn’t have to be used immediately and we can come to a longer-term agreement if that is better for you and your business.

 

Can you take on projects at short notice?

Of course. Our delivery function is set up to scale up or down within short periods of time so we can be as reactive as possible to our clients.

 

What copywriting experience do you have? 

Between us, our team has more than 50 years’ experience of content production.

 

Will you write a free sample for me? 

Unfortunately, we are unable to provide free samples. However, we will happily send you examples of our work that showcase our expertise.

 

Can you work at my premises?

We are happy to meet at your office for planning sessions where necessary. Our writers often communicate with clients, too, to ensure that the copywriting brief is watertight.

 

Do you hire out your writers?

No. We offer copywriting services based on project fees and monthly retainers. When you work with WooContent, you get the whole team, not just one writer.

 

What about confidentiality?

All our clients are subject to NDAs which protect both parties in the exchange of information.

 

How much does copywriting cost?

Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £1,000. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their own individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.

 

How do you take payment?

We can take payment via BACs, PayPal or credit card.

Experience.

Here are just a few of the brands that we have had the pleasure of creating content for over the years…

Testimonials.