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Copywriting Services

Woo is a copywriting agency with proven experience in creating copy that propels our clients to the top of search rankings. 

Find out how…

Looking For Copywriting Services?
With Copy Written By Industry-Specific Experts.

Conveying your business’s products or services can be difficult when so much has already been said. Trying to find your voice, while factoring in the need to optimise content for SEO makes copywriting even more challenging.

Lucky for you, Woo have over 15 years’ experience planning and publishing branded, SEO-friendly content at speed and scale. From start-ups to SMEs, to household names, Woo has helped 100s of agencies and brands scale their content production to achieve improved results online.

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Types Of Content We Produce

Blog posts

Raise brand awareness, attract more website visits and improve your sitewide SEO metrics with content serving different purposes. Whether it’s a how-to or inspirational blog post, publishing fresh content on an ongoing basis is essential to becoming a trusted source of information and attracting repeat visitors.

Landing pages

 First impressions count, so your landing pages must have clear and concise copy with strong call-to-actions in order to maximise leads and conversions. We ensure that your landing page content is on-brand and meets the highest standards for both SEO and user experience.

Guest posts

Behind every successful link-building strategy is beautiful copywriting. We produce guest content that links to your website, with keywords related to your target terms. Our writers are knowledgeable on how to create natural looking links using best-practice anchor text.

Product pages

Shoppers rely on product descriptions to inform them at the later stage of the buying journey. Clean and crisp copy, embedded with the most relevant keywords, combined with a variety of sharp images is proven to significantly increase conversion rates.

Category pages

Category pages are often where most buyers start their customer journey. SEO-friendly content on your category pages helps shoppers find your store and decide what products to look for. Category pages must be keyword rich while being both informative and conversion led. 


Online shopping has never been more common, which is why buying guides are crucial in helping people make key decisions about upcoming purchases. Whether its products or destinations you sell, we have created thousands of guides that help turn potential buyers into loyal customers.

Tips, tricks and hacks

In todays digital-led landscape, people are constantly looking online to solve everyday problems, whether it’s technical, creative or lifestyle related. Publishing well-optimised problem solving content attracts lots of organic traffic, and builds trust and loyalty as you become a reliable source of information.

White papers

More prominent in B2B marketing, whitepapers enable you to establish your brand as a trusted authority within your industry. Leveraging data with influential commentary is key to creating insightful whitepapers. They can be used as gated content to capture emails using both organic and paid media channels. 

Case studies

With so much competition, publishing social proof significantly enhances your chances of converting browsers into buyers. We can bring your success stories to life and turn them into compelling narratives  that position your brand as a reliable partner to do business with.

Sales brochures

The clue is in our name: Woo. Writing persuasive content is what we do best. We translate your ideas into engaging stories that convince people to do business with you. We can help you plan and create the copy and design to showcase your business in the best possible light.

Email sequences

Whether you’re running cold email marketing activity, sales promotion campaigns, or cart abandonment emails, it’s imperative to minimise your use of words, while conveying a clear message to drive the maximum response. We help you make the most of your email marketing. 

How our service works

At Woo, we follow a 4-step process to delivering content for our clients. While every client is different, we have a tried-and-tested methodology for content production. We plan, write and review content all within our platform. This approach streamlines delivery and ensures you receive high-quality content on time, every time.

The typical process we apply when working with clients can be summarised into three phases:


Good copy requires planning. We make sure that everything is in place for our writers to craft the best possible copy from the start. Planning documents include a content calendar, thorough briefs (including keyword research and page structures) and a style guide.


Once our writers receive a brief they will always carry out research to find the reference information required to create in depth copy. We ensure that references are always recent and reliable, optimising content quality.


Our team of industry-experienced Copywriters begin writing the content, following our client’s style guide and our in-house best practice guidelines. These ensure content is on-brand while being optimised for people and search.


Our team of Senior Editors have worked for national and international media outlets. They are accustomed to delivering content to a very high standard. We take the time to immerse ourselves in your guidelines — we never settle for signing off anything other than the best possible copy.

Why Businesses Choose Us

Transparent pricing

Only premium writers

Quick turnaround

High-quality writing talent

Streamlined project management

Senior editors on every project

No plagiarism

Two rounds of revisions

Dedicated account managers

Cloud-based platform

SEO content experts

Cost effective

No surprises or hidden fees, ever. We show you exactly what you pay for.

We do not offer different levels of quality, only the best writers for the job.

If you need content urgently, we are set up to deliver within 5-7 days.

We use a rigorous vetting process to ensure we only hire talented writers.

Using agile methodology we match industry-experienced writers with briefs.

Our editors ensure your content is on-brand and optimised for SEO.

All of our work is put through a market leading plagiarism checker.

We ensure you are 100% satisfied with your copy before signing it off.

We take pride in being highly-responsive and ensuring you are happy.

Our production system enables us to create content at speed and scale.

Everyone in our team knows how to optmise content for SEO success.

As a virtual agency we are able to pass on overhead savings to clients.

We Have Helped 100s Of Clients
Scale content - Improve rankings - Increase sales

5 Star Reviews


"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."

Assad Khan

MD, Elliot Recruitment


"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."

Ian Crawford

Brand Manager, Holiday Hypermarket


"The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time, and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."

Ben Alexander

CMO, John Charcol

Winning Results

cruise deals


Content marketing campaign
Is living in London more expensive than living on a cruise ship?

Holiday Hypermarket

Holiday Hypermarket

Content strategy and creation
Implementing a content hub campaign for a travel retailer

Late Deals Screen


Travelling with children on a plane
To generate national coverage for holiday deals, Increase awareness & links for improved SEO.


A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.
One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.
Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.
The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.
We will work with you to make sure you are 100% satisfied with the content we produce.
This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.
Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.
Yes! The prices for our copy start at just £15 which is extremely cost-effective. Although there is a minimum order value of £1,000, this doesn’t have to be used immediately and we can come to a longer-term agreement if that is better for you and your business.
Of course. Our delivery function is set up to scale up or down within short periods of time so we can be as reactive as possible to our clients.
Between us, our team has more than 50 years’ experience of content production.
Unfortunately, we are unable to provide free samples. However, we will happily send you examples of our work that showcase our expertise.
We are happy to meet at your office for planning sessions where necessary. Our writers often communicate with clients, too, to ensure that the copywriting brief is watertight.
No. We offer copywriting services based on project fees and monthly retainers. When you work with Woo, you get the whole team, not just one writer.
All our clients are subject to NDAs which protect both parties in the exchange of information.
Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £1,000. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their own individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.
We can take payment via BACs, PayPal or credit card.