Copywriting Blog

There are plenty of copywriting agencies out there, looking for new freelance writers to join their team. But with so much competition in the content writing industry you’ll need to stand out from the crowd, and show that you’ve got the skills they’re looking for. Copywriting agencies want so much more than just someone who can write an article. So if you’re interested in working freelance for a copywriting agency, read our guide to discover just what they’re looking for. Reliability As a freelance writer you need to be able to manage your time well. Copywriting agencies want to know you’re reliable, and that if they give you work you’ll be able stick to the deadlines and get it done. Having a freelance writer who can stay within a deadline is essential to any business, and especially to copywriting agencies. You can prove yourself as a reliable copywriter by turning up on time for an interview, sending...

Writers are the heart of any content strategy. Even predominantly video based or podcast based delivery platforms need a healthy dose of the written word to ready things for the web. And, as with any other people you employ, writers need to be kept motivated and positive to produce their best work. If you’re reading this as a writer yourself, you know what it’s like to face a new project bristling with excitement, versus seeing it with such dread you want to procrastinate more than Douglas Adams. Whichever side of the conversation you fall on, be it a writer or one employing them, there are key strategies to keep in mind that guarantee the cup of inspiration never runs dry. Here are five of our favourites. Control creativity The age old discussion over writer’s block has likely been part of humankind’s creative struggles since the age of hieroglyphics. Creativity is often experienced as a series of sharp ideas and...

Conversion rate optimisation (CRO) is the data-driven process of optimising your website in order to create more conversions, such as sales or leads. Tools such as Google Analytics make it possible to track the paths that users are taking to reach your site, otherwise known as ‘funnel tracking’. Funnel tracking shows which sections of your site – and which actions – most commonly lead to conversion. It also gives a clear view of where users are typically dropping out. Asking your visitors directly using on-site surveys is another good way of getting insights into what they like and any bugbears they have with your site. Once you have this information, there are a number of actions you can take in order to improve conversion. For example, you can better optimise your website’s navigation structure, or test which layouts and content elements work best to encourage conversions. We’ll delve further into the sophisticated world...

The beginning of spring has echoed themes of change and progress throughout the digital sphere. From search engine updates to GDPR preparations, here are some of April’s biggest headlines from SEO, content marketing and digital PR. Google rolls out updated search algorithm Mutters of a Google algorithm update have been heard throughout the search and marketing industry this month, and on April 16th we finally got the news we’d been waiting for. Announcing the news via Twitter, Google identified the change as a ‘broad core algorithm update’, the likes of which systematically take place at several points throughout the year. Even so, businesses across the globe have been eager to discover exactly what the update means for them. The general consensus from Google is that these updates are an integral part of their work. While some users are expected to experience slight drops or gains in visibility during this time, the search engine...

Let’s cut to the chase – high-quality content is crucial to the success of your SEO strategy. If you fail to create engaging content, you risk spending a lot of time and money on a strategy that fails to deliver the rates of engagement and conversion you’re pushing for. Worse than that, you may even risk alienating your target audience. It’s pretty crucial stuff, so we’ve decided to lift the lid on why high-quality content is so important, with some examples of who’s doing it right. Read on to discover how to align content with your SEO strategy, before gaining some top tips on how to create quality content that resonates with your target audience. The SEO landscape, then and now The SEO landscape has changed dramatically over the years. Practices that were deemed effective in the early 2000s are now avoided like the plague by SEO experts. Flashback to the early days...

The web is awash with mediocre content and we hate the thought of it getting worse. In a bid to turn the tide, we’ve compiled our top seven techniques to help you transform a boring piece of writing into a brilliant one. Tip #1: Get a clear head A foggy mind makes for clouded content. Whatever your mission, make sure you have a clear head before your fingers hit the keyboard. To write great content, you need to be fully focused on the task ahead. Creative industry guru Todd Henry calls the routines we fall into our Pacifiers, and describes the urge to check phones and emails while we should be working as Ping. Micro-disruptions like these could derail your flow, so put them out of your mind. Tip #2: Let outlines guide you Great writing rarely ‘just happens’. The old adage rings true; fail to plan and you plan to fail. Some of the best content you’ve ever...

Semantic trends have played an increasingly central role in search for some time. Algorithms now have the ability to take whole queries into account, rather than simply focusing on specific keywords. By doing so, search engines are able to delve deeper into the intent behind each query, delivering tailored, highly intelligent results. 2013’s Google Hummingbird update marked a significant turning point for semantic search. For the first time, the technology required to understand the meaning behind specific searches was rolled out on a large scale. Rather than honing in on one or two keywords, the new algorithm was able to read and configure the meaning behind each query, denoting which results would be most relevant to the needs of the user. Appetite for intent-driven, conversational search has only grown in the years following Hummingbird. In 2018, an understanding of the latest semantic trends is a vital component of any successful SEO strategy....

LinkedIn has long been a key resource for ‘connecting’ with fellow professionals. However, despite the platform transcending simple virtual business card swapping, it’s still somewhat underused in terms of publishing content. Thankfully, we know how to take advantage of the LinkedIn feed, groups and the site’s Pulse blog to offer a guaranteed audience of more than just like-minded peers; it can translate into tangible leads as well. Take a look at our guide to creating engaging content to find out how. Why publish on LinkedIn? LinkedIn differs from other social sites due to its professional nature. Therefore, you’ll rarely find outpourings of thoughts on your homepage feed, like “Mondays, am I right?” quips. Given the specialist and professionally-focused nature of LinkedIn, the content publishing element is far less about personal updates. Instead, the focus is on knowledge-based content that educates potential buyers and builds trust in your brand. Moreover, it has been noted that 80% of B2B social media leads originate...

Facebook has had a particularly busy start to 2018, announcing a string of updates that have the potential to significantly alter news feeds and advertising. While Facebook’s commitment to improving the user experience seems unwavering, questions remain around what these changes mean for brands and businesses. Those that have long relied on the platform as a means of promotion and a way to engage directly with consumers are likely to feel the impact most. But what exactly has been announced, and what do Facebook’s updates mean for your business in 2018? News feed algorithm alterations Perhaps the biggest update of all came in January, when Facebook announced it would be rolling out an amended news feed algorithm that favours content from friends and family, as opposed to brands, businesses and news outlets. In a seemingly direct response to the criticism the platform has faced around the ‘fake news’ controversy, founder Mark Zuckerberg outlined...

‘Make a great product, and they will come’ has never been less true than in today’s crowded marketplace. For e-commerce businesses, having a watertight marketing strategy is essential in getting your brand noticed and converting visitors into returning customers. A marketing strategy is something that evolves over time, incorporating the latest techniques and channels. As such, this guide isn’t just for new e-commerce businesses or products. If you feel like your marketing strategy could be working harder, many of the elements below can easily be moulded to suit your business. With that in mind, here are the eight most important areas that you should include in your e-commerce marketing strategy, as well as ways to measure and refine your processes. 1. Develop a mission statement A mission statement defines who you are as a business. It’s the first thing that customers will see on your ‘About Us’ page and will define your brand story....