Copywriting Blog

Virtual Reality (VR) has seen major usage in the gaming industry but marketers in other sectors – including travel – have realised its potential. We’re going to highlight innovative ways VR is being used in the travel industry to offer people new and immersive ways to experience hotels, destinations and more. Virtual Reality Explained VR technology typically involves the usage of a VR headset which is worn by a person, immersing them into a 360˚ virtual environment. On top of the visual stimulus, VR has developed to a point where audio and physical stimuli are incorporated into the VR experience, and with more expensive headsets the user can interact with the virtual environment.   The roots of VR lie very much in the gaming industry through systems like the HTC Vive and Oculus Rift, but with the rise of budget headsets like Google Cardboard, VR is becoming more accessible to people.   Furthermore, the addition of...

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite this, proving the value of your content to your bosses and peers is another task entirely. In theory, measuring the return of your content strategy sounds straightforward. You probably already have an idea whether it’s working or not. But how do you measure return on investment (ROI) in practice? Here are some of the best way of doing so. Calculating ROI In plain terms, to calculate ROI, subtract the spend from the return, then divide the return by the amount spent – in this example, our return is £20,000 and our spend is £10,000: (£20,000 – £10,000) / £10,000 = 1.00 ROI = current value of investment minus cost of investment divided by cost of investment. This will give you a decimal that can be expressed as a percentage (in this case, 100%). You’ll already know this...

The news never stops in the world of travel.   May delivered some big headlines filled with big changes, developments and exciting predictions. While you focus on the day-to-day running of your brand, we've done a round-up of the top headlines you need to know about with our monthly round-up for May 2019.   To make sure you're always acting on the latest news, use a travel marketing agency.   Holiday fraud costs punters £7m   ABTA, Action Fraud and Get Safe Online are joining forces to warn consumers of holiday-booking fraud after more than 5,000 cases were reported.   With customers facing losses up to £7 million, they are giving advice on how to check for fraud when purchasing travel related products and services. More than 53% of crimes were related to airline ticket sales, with issues surrounding accommodation bookings accounting for 25%.   ABTA chief executive Mark Tanzer said: 'ABTA sees at first-hand the damage caused by travel fraudsters after customers find...

Never underestimate the importance of grammar. In a world where everybody is vying for top spot, how you present your brand is the difference between you and your competitors. Gone are the days where all press is good press. Consumers now expect a lot more from brands they are thinking of buying from. One simple mistake can damage credibility, make your brand look amateurish, and make it seem less trustworthy, even if they give customers a laugh at their expense. We’ve rounded up some brands that had to learn the lesson of grammar the hard way. McDonald’s When a branch of the fast-food giant put up its latest sign, nobody checked that the term ‘served’ had been spelt correctly. Something brings up memories of Mrs Lovett’s pies in Sweeney Todd. We’re not sure why… Taco Bell When the popular Tex-Mex chain ran out of meat, we guess staff were too busy to check the spelling. At least they...

The travel sector has never been so crowded. From an industry dominated by a few big players 25 years ago, you'll now find niche, specialist companies offering a huge range of holidays across the globe.   But while this increased choice for the traveller is to be welcomed, it's become harder for specialist travel brands to be seen and heard, given the wealth of competition.   There are, however, a number of ways they can get noticed. We're going to take a look at some key strategies that will ensure specialist travel brands can hold their own against the industry giants.   Don't neglect social media   The one thing travel brands have in common is that they sell holidays to beautiful places, so specialists in the sector should embrace the power of Instagram – there is no better way to make someone want to go somewhere than by showing them an attractive image.   Many brands are already doing...

With an estimated 2.77 billion social-media users worldwide, the potential to attract new audiences and engage with existing ones is larger than ever.  Maintaining social platforms doesn’t have to be time-consuming, as web content now acts as shareable material. From driving traffic to your site to opening communication directly with your audience, the benefits of social-media use are endless. The real key is identifying which content gains the attention of your target market and how it can be used to drive successful results. To make sure you’re ahead of the online marketing game, we’ve listed 10 ways that content can boost social-media success. 1. Interactive content Interactive content is a great way to get more than just comments and likes. This content can come in the form of competitions, quizzes and prize draws. By getting customers to engage, they are more likely to remember your brand. A great example of brand that understands the power of...

In the past, if you wanted to travel, you had to pay the full amount up front. For many of us, this meant months of saving before booking your flights and holiday.   Alternatively, you could put down a deposit, but the balance of your trip would still be due two to three months before your travel dates. And until the full amount is paid off, you're not going anywhere.   But now, the industry has been turned on its head with the option to pay for a trip after you've taken it. Want to get away soon but don't have funds in the bank? Your friends invite you to a cool festival at very short notice? Or maybe you need to visit an overseas family member unexpectedly? No problem.   Many travel sites now let you take your trip then worry about paying it once you're back. It's such a simple concept. Travellers are given the option...

Never underestimate the power of high-quality content marketing. In a world where e-commerce shows no sign of slowing down, staying ahead of competitors can prove challenging. Your brand may have a great story and products to match, but it will all be for nothing if no one knows about them – this is where content comes in. From being an information hub to building trust, audiences want to know why they should choose you over competing brands. Ready for an increase in sales and web traffic? We’ve condensed the key content marketing tips that will see your e-commerce brand thrive. If you’re still after some help, use a copywriting agency which can do the hard work for you and help you keep up with the latest in content marketing. Create buyer personas  Using personas has made websites two to five times more effective and easier to use by targeted users. Identifying your audience is the first step to developing your brand. A...

Air travel is entering a new era, whereby private jet charter flights are no longer just for businessmen or wealthy travellers. Just as Airbnb and Uber have boldly burst into their respective markets to disrupt the ways things have always been done, there is now a similar opportunity in private air travel.   Travellers expect to be able to access and book private air travel just as easily and cost-effectively as they can with other elements of their journey – a trend that private jet owners can capitalise on using digital marketing. A quick Google search returns results for brands like LunaJets, Prestige Jets and Air Charter Service, so how can you compete against these competitors and increase your search engine results page (SERP) visibility?   Discovering and ranking for the best keywords     Keywords – the link between potential customers' search intent and your website. You want to make sure that your website ranks as high as possible naturally...

April has been an exciting month in the world travel, packed with technological advances and new stats. Here's our monthly round-up for April 2019 – here are all the important headlines in one place! To ensure your travel content is up to date with the latest news, get in touch with a travel marketing agency today.   Google has a bug problem     On 5 April, many brands reported that their URLs were being removed from the Google index. SEOs saw a large percentage of their sites not coming up in Google Search Console.   After many updates and tweets saying it would be resolved in 24 hours, Google finally released a statement on 10 April to confirm the issue had been fixed. If you're still experiencing further problems, do contact Google directly for more information.   The rise of Amazon Prime    Amazon Prime now has more than 75 million subscribers worldwide.   According to Matt Bamford-Bowes, strategist at The&Partnership, more brands are considering Prime Video's power as...