Copywriting Blog

Google released its 19th iteration of the Panda update this week, with less than 1% of sites affected, but storm clouds are gathering in the shape of the next Penguin update. February 2011’s original Panda update was a major blow by the search engine against link farms, and 12% of all search queries were shaken up. But with the exception of an August 2011 update that affected 6-9% of non-English language queries, subsequent Panda updates have had little actual effect. That is in stark contrast to the imminent release of Google’s Penguin update, which had webmasters running scared after Matt Cutts, head of Google’s webspam team, spoke at SES San Francisco in August. “You don’t want the next Penguin update,” said Cutts, before adding that further Penguin updates would be “jarring and jolting.” While Panda updates tackle low-quality sites, Penguin is aimed at penalising over-optimised sites that cheat Google through black-hat techniques such...

Online reviews play a huge role in our decision making processes, but will they in the future? According to studies carried out by tech research company Gartner, 15% of social media reviews will be fake by 2014. This brings to light the practices that businesses are using to increase their visibility and ratings. By paying for positive ratings and comments on restaurant review sites as well as on social media channels, companies are tricking customers into visiting their businesses, from restaurants and hotels to GP and dentist practises. Recent studies at the University of California, Berkeley have shown that an increase of half a star can have a significant effect on the number of visitors to a restaurant, so it’s of no wonder that everyone is trying to exploit these channels. Marketers are also launching social media campaigns that exchange cash or coupons for positive reviews. As the internet continues to play a...

Ad-Rank has started writing on-page content for websites and blogs for a number of existing and new clients. The move comes in light of Google’s Penguin and Panda updates, which have pushed the importance of high-quality, original content even higher. Having successfully supplied high quality content for SEO agencies and direct brands, helping to add value to major search marketing campaigns, clients have looked to us for wider content marketing services. Chad Harwood-Jones, CEO and founder of Ad-Rank said: “The growth in our offering has seen exciting new clients come on board, and we look forward to providing them with the same results and quality-driven service that is central to our flawless client retention rate. In light of the algorithm updates, high quality on-page content is more important than ever, and staying current, and producing original, valuable content, should be at the centre of all search marketing campaigns. Together we can fuse separate strands...

Website content is a valuable resource. Do it right, and you can inform your clients – both existing and prospective – and drive your site up Google’s rankings. Bad website content can be bad for business: failing to inform customers, maybe even putting them off, and failing to grab Google’s attention. What follows is a best practice guide to writing the best website content you can. We hope you find it useful, and feel free to get in touch with any success stories or queries. We love to talk shop. Writing good website content Good content has to satisfy internet users’ desire for information: whether you sell socks or provide accounting services, always think about what visitors to your website are looking for and make your on-page content very relevant to this Good content must be shareable: linking is a huge SEO factor, and Google will take notice of your website being linked...

Every successful writer knows that content is king. And the secret to crafting excellent SEO content isn’t inspiration or creative brilliance – it’s all in the research, planning, structure and execution. First things first Start with the audience and the angle, as it always starts with understanding the people who you’re writing for. Look at the site where the content is to be published to get a feel of the posts or articles and the structure of their standard posts. The next step is to figure out what the readership wants to read by taking a look at what they have responded well to previously, by taking a look at the site to see the main topics it’s covering, and by seeing what the freshest relevant topics are on Google News. It’s all there for you: no guesswork or conjecture. Past patterns pave paths Simply, go through the site’s most popular posts, collate them and...