Copywriting Blog

Bradley Horowitz, vice president of product for Google Plus, claimed that Facebook was a thing of the past that didn’t know how to work advertising into its interface without irritating its users. Speaking at a Business Insider conference in New York, he said that Facebook hadn’t innovated a good way of including advertising onto its social network. He said the adverts were placed with no context, meaninglessly jammed into the user stream; it doesn’t do the brands justice, nor does it actually successfully attract any users, only serving to frustrate them. Google Plus, on the other hand, will incorporate advertising in a more successful and less irritating manner, offering relevant adverts that aren’t out of place. Horowitz maintained that Google Plus wasn’t quite ready yet, stating that it “may not yet be the place that you go to when you want to wish your friend a happy birthday.” Highlighting the advantages of being ‘late’...

The German parliament is about to propose new legislation that will have search engines pay online newspapers in order to display links and snippets of their articles. Search engines, like Google, will have to seek permission from newspapers to publish links to their articles; the newspapers will be able to charge for giving this permission to them. In response, Google has initiated a public campaign in Germany, entitled ‘Protect your web – find what you’re looking for’, adding heat to the battle for free access to information in Germany. It’s not the first time Google has ‘gone public’ in campaigning for free access to information. Similar pleas were made in France, along with threats of blacking out any sites that would charge for the publishing of their links. Likewise, Google has threatened to block any German news sites that try to charge fees, arguing that having search engines pay for their content is not...

If you want to position your business or website in search engine results, choosing the right keywords is essential. It’s all too common for new website owners to want to rank for highly competitive search terms, and this can result in significant disappointment. Being realistic is essential when devising a keyword strategy for your search marketing campaign. If you have just started a new website, it’s unreasonable to expect that your website, which has no Google history, no inbound links and no brand visibility, to rank well. If you try to rank for highly competitive keywords, you will no doubt be competing with sites that have very strong link profiles. This means that your efforts to rank well could take months if not years to come to fruition. The best way to identify keywords is to use Google Adwords. This tool allows you to see how competitive a certain keyword term is, as well...

Search Engine Optimisation is a continually evolving industry, with Google and other search engines altering the playing field as soon as SEOs and marketers catch up. Staying up to date on the latest developments is a time-consuming process, but with more and more money being ploughed into search marketing, it’s also well worth doing. Whilst some people choose to follow a search marketing blog, it is important to build a firm base of knowledge from which you can add to by following such a blog. So whether you’re a novice or just need a refresher, here are some of the best SEO education sites…   Search Engine Journal – www.searchenginejournal.com By offering ‘step-by-step’ and ‘beginners’ guides to SEO, covering various topics, the Search Engine Journal is a good website for learning about SEO and how to use it effectively. The step by step guides lend you an invisible crutch to support on whilst you grasp the...

Having a well-maintained blog is important to a company’s long term SEO success, and this is something often overlooked by small-to-medium-sized businesses. High quality content that is engaging, educational and well written is much more likely to engage with people, have them trust your brand and return to your site. It also brings all-important shares and links into play, helping you perform better in the search engine results pages (SERPs). Panda Since the implementation of Google’s Panda update, creating high quality content has become one of the central most important factors to a successful SEO campaign. Search engines are designed with the aim of allowing the best user experience, meaning that sites offering original, high calibre content will perform well in SERPs. Websites that are full of poorly written, keyword-heavy content are now at risk of being penalised by the new algorithm. It’s never been a better time to start a new quality...

Google launched its new music service without much fuss or commotion earlier this week. However, Apple probably have good cause to be alarmed; Google is now offering essentially the same music service that Apple’s "Match" apparently does, except that it’s completely free of charge. Apple Match allows users to upload all their music to iCloud, meaning they can access all of their music from anywhere with an Internet connection. In the UK, Apple is charging £22 a year for this service. Google, on the other hand, is offering more or less the same service, for free. However, it has another feature that is making it stand out: its matching abilities. Instead of having to physically upload your music, Google scans your music folder and then matches your songs to their database. If the songs are found, they will be automatically added to your online account. Users will be able to store up to 20,000...

This year has been hot for lawsuits involving the big tech giants. With Apple duking it out with Samsung earlier this year, Google is now battling Microsoft in court for payment for its Motorola patents. The license in question concerns innovations Google has made in video coding and connectivity that Microsoft utilises for their products. While Google claims that they should receive $4 billion a year (£2.5 billion) a year, Microsoft contends that a fair amount would be $1 billion. Commentators say that this might be a part of Google’s attempts to slow and block sales of Microsoft’s products like the Xbox in Germany and America. This is likely to be a landmark case, as the judge will make the first ever ruling concerning how much royalty rates should be in patents. The ruling will set a standard for such issues of contention, hopefully making it less necessary for companies to go to court. It will...

In a shocking move, following the release of Windows 8, one of the chief executives behind Microsoft has left his post. In a news announcement released on their website, Microsoft stated that there was to be a change in order to push their ‘next wave of products’. Steve Sinofsky had been an executive at the software giant for the last 23 years. He oversaw the development of Microsoft Office, convinced engineers not to move over to Google and then took over the development of Windows 8, specifically guiding it towards mobile computer use. “It is impossible to count the blessings I have received over my years at Microsoft,” Sinofsky asserted in the statement published on Microsoft’s news website. “I am humbled by the professionalism and generosity of everyone I have had the good fortune to work with at this awesome company.” He is being replaced by Julie Larson-Green, who has been at Microsoft for...

Coming up in a few paragraphs, news of a change to YouTube’s algorithm which will rank videos by time watched rather than the number of views. But first, put yourself in the scruffy tennis shoes of the cable TV producer. You have sixty minutes of air to fill, a handful of fleetingly dramatic home video footage and a host of fickle viewers with their fingers hovering over the remote control. It’s time to tease. Few words will better ensure viewers don’t go changing than, “After the break… crazed monkeys terrorise a neighbourhood.” Throw in some promising footage of a baboon loitering with intent and the cameraman’s frightened cry of “GET IN THE HOUSE!!” and you might just keep them on the hook ‘til the end of “When Animals Fight Back”, at which point it doesn’t matter that the footage doesn’t get any better than what you’ve already shown. The tease has been frustrating fans of...

Amazon have announce that they intend on making zero profit on their latest mini tablet offering - the Kindle Fire HD. The highly successful non HD version of the tablet has been responsible for pushing the smaller 7” tablet market to the mainstream, prompting Apple to enter with its long-awaited and soon-to-be-announced iPad Mini. Amazon intend to make their money through the sale of software and content on the devices - "We want to make money when people use our devices, not when people buy our devices." Jeff Bezos revealed that hardware would all be sold at cost, making the Kindle Fire HD a break even product. This is not an entirely new move within the electronics industry but it will certainly do much to aggravate companies such as Apple, who are charging as much as £659 for their tablets. This news comes as Amazon announce their new book-lending service that will be test...