Copywriting Blog

With a host of Google algorithm updates that have punished black-hat SEO practices, Google have made it clear that they’re looking for sites which promote relevant, informative and original website content. This has been a trigger in the rise of guest posting as a popular link building strategy. Guest posting involves writing blog content for other websites that are closely linked to what you’re involved in and/or your target market. These posts will normally include a byline and a link back to your website and often prove to be highly valuable in your link building practices. What is more, guest posting is hugely cost effective link building method as it usually costs nothing (apart from your time). Links Having links to your webpages from quality website is a valuable way of boosting your search marketing results, especially combined with other SEO techniques. Guest posting also helps generate a natural link profile, meaning the link...

This blog entry was inspired by a discussion our intern had with an agency who claimed links don’t matter. Being a fresh faced newbie, he was unable to answer directly and had to come to us to get our opinion on the post penguin and panda world. Whilst things have most definitely changed, it is undoubtedly a mistake to think that links no matter. So for his benefit and yours, we take a look at link building and content marketing in 2013 and beyond. Things we know don’t work Automated link building is perhaps the worst way to perform link building in 2013. Almost everyone who participates in this kind of activity will no doubt quickly receive warnings from Google about unnatural links. The same goes for any spam practices, publishing content on sites with 0 trust or authority. Paid Links Google have been upping their game in the war against paid links, penalising people...

Whilst most of us walk around with 10 or more password in our heads, the days of alphanumerical passwords seem to be numbered. Google are currently in the process of finding a way to get rid of this pesky and unsecure method of authentication after growing concerns about security. Whilst little is known about what technology Google intend to use, the Google security team have outlined a number of possible technologies that could be used, from USB to ring finger authentication. 2012 was a bad year for Google and passwords in general. The number of accounts getting hacked rose, with the ‘Mugged in London’ email hack being one of the most common. Google have announced that they are no longer convinced that the password is enough to keep their users safe. Google have already introduced 2 step verification to help increase security - sending your phone a verification code for you to login...

Recent figures analysing US search show desktop searches are beginning to decline, with mobile search increasing its market share. Digital analyst comScore showed 17.6billion searches were made on US PCs last month. It is in many ways a jaw-dropping number, and a growth of 600million (4%) from November 2012, but a drop of about the same amount from December 2012. The lower year-on-year result adds weight to a downward trend in desktop search, with the final quarter of 2012 seeing the first concerted reduction in figures ever recorded following a flattening out in search growth for much of the year. Many are seeing it as a sign that the high-water mark of desktop search has been reached and mobile search would appear to be the driving factor behind it. The Macquarie Group projected that one third of searches would be made on mobile devices and tablets by the end of 2012. It makes sense. Mobile...

For the first time in its 6 year history, Twitter is offering users the chance to download their entire archived tweet history in an html file. Twitter’s 500 million users will be able to browse through past tweets much more efficiently than on Twitter’s own site which only provides limited access to users tweet history. The new archive is to contain information such as where and when the tweets were made, however although as the archive only contains your own personal tweets their relevance may be limited. Twitter has grown from its humble beginnings to become one of the most frequently used social media sites. Hence why many are confused as to how effective and how frequent this archive service will be. With users posting millions of tweets a day, it is assumed that the archive will be severely outdated if it is updated every month. However, the move is an important one in...

A study by investment firm Piper Jaffray has shown that Apple’s Siri iOS6 places much less emphasis on Google for information than on the iOS5 model. Apple Insider has released the study today which shows that Siri’s use of Google to answer questions has gone down by 30%, with Apple Maps and Yelp seeing an increase in use. Apple’s Mapping service, developed this year after a feud with Google, is used for answering 23% of Siri’s queries, showing the speed at which Apple has switched its reliance. Siri now uses data from Google, Yelp, Apple Maps, Wolfram Alpha, Yahoo, Wikipedia and Rotten Tomatoes to answer the majority of its queries. Despite the drop in reliance, Google still dominates, being used for 30% of all queries. The investment company also studied the accuracy of Siri compared to Google Now and found that Siri came out on top. In a quiet environment, Siri was able to produce accurate...

[caption id="attachment_4698" align="alignnone" width="986"] Google Map[/caption] Due to the widespread criticism of Apple’s own mapping service, the phone company are welcoming back Google Maps to its iPhone after a three month hiatus. Since the iPhone’s inception in 2007, Google Maps has been a popular pre-installed feature; however disputes between Google and Apple have meant that Google Maps was banished from the iPhone iOS6 when it was released in September. Apple vs. Google Disagreements between the two companies began over feature quality; however arguments also arose over advertising costs and revenue. The fallout led to Apple creating its own mapping service, based on data used by Dutch satnav company TomTom. Trouble began early this season however, when Australian users of the iPhone map app found themselves lost in the wilderness due to mislabelled locations. Tom Cook, Chief Executive of Apple responded by firing both the head of the iOS6 software team and the head of Apple’s maps group. An...

Despite recent efforts by search engines such as Bing and Yahoo! to get users to switch allegiance, Google is still in the lead, with a 70% share in the search engine market. According to Comscore.com of the 17 billion searches made in November, 11.4 billion were made through Google, explaining why the majority of SEO companies focus their strategies on Google. Clearly Bing’s ‘Scroogled’ campaign had some effect this year, as the search engine saw a 0.2% rise in market share last month. This is especially telling in light of the drop in shares of Yahoo! and Ask.com. Despite sharing nowhere near as much of the domination in the market as Google, Bing was second in Comscore’s findings as Microsoft Sites ranked second with 2.7 billion searches. Searchenginewatch.com, a popular SEO information website, claimed that last month saw Google’s organic search results making up 69.45% of all internet searched, whereas Bing only produced 25.4%. With...

Google’s annual zeitgeist report has been revealed, with ‘Gangnam Style’ heading off the list of top ten UK Google searches this year. Euro 2012 Olympic tickets Whitney Houston Kate Middleton April Jones Netflix NatWest Online iPad 3 Gary Barlow Gangnam style The report has also shown Whitney Houston to be the most searched celebrity, Andy Murray the most searched UK Olympian, Usain Bolt the most searched non-UK Olympian and Rio de Janeiro to be the most search travel destination in 2012. Other search engines have also released their annual report with Yahoo finding the U.S election to be the most searched phrase overall and Kim Kardashian the most searched person. The Google Zeitgeist report is hugely important to SEO companies as it gives an idea of popular niches and public interest online. Whilst it was no surprise that the Olympics would be in the top ten, results such as April Jones and Euro 2012...

Creating interesting and unique website content is the aim of all content marketing companies and SEO specialists. You will have no doubt heard the term ‘content is king’ and in light of the Panda and Penguin updates, this statement has never rung so true. Unique, high-quality content is not only rewarded by the likes of Google, it increases the chance of natural link creation as well as social shares, making it the foundation upon which all search marketing campaigns should be built. Creating this kind of content, however, is difficult to do, requiring lots of hard work and original thought. Research is the key to creating high quality content and without it; you will find yourself in a cycle of repetitive copy. This article will cover the importance of good research as well as methods you can use to help improve the quality of your output. Researching a topic can be extremely time consuming...