Copywriting Blog

2013 was a year that saw plenty of changes in the way the SEO community pursue their goals. Most of what occurred came as a result of algorithm updates from Google: Panda was updated several times, Penguin 2.0 was introduced in May and Penguin 2.1 was introduced in October, all designed to fight against spam links and penalise sites that break the rules. One of the more notorious examples of Google dishing out a penalty in 2013 was 'Interflora-gate'. Interflora, a market leader in online florists, was punished for ‘unethical’ link building strategies: they sent several bloggers free flowers in the hopes of getting a boost in links and mentions before Valentine’s Day. Their strategy worked, but Google acted swiftly. The lesson that we all took away here is that Google is serious when it comes to pursuing unethical link building practices. We’ve already seen a few trends from 2013 that indicate what...

Early last week, Google penalised the website Rap Genius for partaking in an ‘affiliate programme’ that used link scheming to manipulate their Google search rankings. The main website was removed from the top Google search results and their traffic suffered massive losses. Traffic dropped from 700,000 unique visits per day to around 100,000. That ban has now been lifted and Rap Genius has returned to Google's rankings. However, there still remains a sizeable loss in their overall traffic. Before the penalty, Rap Genius received around 800,000 views a day; since the penalty was lifted, they are still only at around 400,000 hits a day. It is currently unclear if this is due to the site still being penalised. It is possible that the site has lost traffic through reduced visibility on popular song lyric queries since their very public mistake. In their apology, Rap Genius attempted to direct Google to some of their competitors,...

Twitter co-founder Biz Stone and his former Twitter colleague Ben Finkel have launched Jelly, an app that uses your social networks by searching them to ask questions and receive answers. Essentially, the app acts as a search engine that is used only with a user’s social networks. Billed as a ‘new way to search’, users are supposed to submit questions within the app,which will then be answered by friends or followers in their existing social networks. Furthermore, if the user’s question remains unanswered by his or her social networks, the user will have the option of submitting it beyond the app, to a wider audience. The app is also able to perform searches using images....

Unlike written content pieces, video marketing can quickly grab attention, convey a large amount of information in a short time and create instant engagement. For some great examples of video going viral and creating real brand buzz, take a look at our blog post on the top viral video campaigns of 2013. If you want your message and content to reach a large audience, video is the medium with the highest potential. 2014 is all about taking video marketing to the next level. With technology developing quickly and an improving awareness of how to use video as a marketing channel, expect to see some truly innovative video marketing campaigns this year. Here are the key video marketing trends to look out for in 2014: Mobile video Viewing video on mobile devices doubled in the first half of 2013, but it will be bigger than ever in 2014. As more networks embrace 4G, faster services and...

Google has penalised Rap Genius, a website that is dedicated to annotating and interpreting lyrics from popular music, particularly rap and hip-hop, for partaking in an 'affiliate programme', using link scheming to manipulate Google results. Rap Genius contributor John Marbach exposed the website’s link scheme, designed to manipulate their Google rankings. Since being reported, Rap Genius have been removed from the top search results: searching for the site using the query ‘rap genius’ will only show the Rap Genius Twitter account, Facebook and Wikipedia pages, as well as other news show the Rap Genius Twitter account, Facebook and Wikipedia pages, as well as other news related to the penalty. Rap Genius was offering bloggers tweets and Facebook shares in exchange for linking to the website with keyword rich texts. The website has since apologised, claiming that they will cease and reverse the practice.They also claimed that their competitors are engaged in the same activities and requested that Google examine the “lyrics search...

With content marketing now being used by so many brands it’s no wonder the internet is well and truly saturated with content. Just search ‘Christmas infographic’ via Google and you will see the problem. Cutting through the clutter is the biggest challenge for many content marketers right now. This is where real-time content marketing has proven its worth for those that are reactive and brave enough. Brands have started to realise the potential of interacting with consumers in real time, creating advertising campaigns that can drive instant engagement. Looking back at 2013 here we highlight our favourite 5 examples of real-time content marketing: 1.    Oreo’s Superbowl tweet When the Superbowl was plunged into darkness Oreo reacted with a very simple but relevant branded tweet, “You can still dunk in the dark”. The image was retweeted 16,000 times and in the next few days 8,000 new people started following them on twitter. Oreo had no pre...

As expected, 2013 has been a great year for social media lovers. Social platforms are expanding and providing us with ever more dynamic ways of creating and sharing our content. Looking forward to the next twelve months, here's a list of what I think will be the hottest social media trends in 2014. 1. Micro video marketing Micro video sharing sites such as Vine, Snapchat and Instagram, had a fantastic 2013, and it is clear that they are here to stay for the near future. With users sharing millions of videos per day, there is an opportunity for marketers to make short engaging video clips promoting their brand. The growth of Snapchat has been phenomenal, with over 350 million monthly users compared to Twitter's 244 million. Snapchat and traditional marketing methods do not go hand in hand, as the advert disappears after 5-10 seconds. However, successful campaigns have included sending previews of products, promotions,...

Brands that develop great content often spend a lot of time crafting the content itself but then forget about making sure it’s seeded properly. Once they've created their masterpiece, they simply push it off into the vast oceans of the internet, like a Viking funeral boat, expecting it to rise to the heavens all by itself. Creating exceptionally high quality content takes a lot of thought, creativity and time. Unfortunately, none of this matters if your content never sees the light of day. Creating good content is just half the battle. Without a clear strategy that has been devised at the point you are working on your creative, you will struggle to gain good results – traffic, links, likes and shares. Before creating your content you should be questioning who you are targeting and how your creative will engage them. You should also be thinking about how you can reach the influencers you...

Producing a steady flow of high-quality content is sure to be beneficial for your blog. However, simply publishing a blog update won’t ensure you get the most out of your content marketing strategy. There are many on-page factors such as keyword optimisation, meta-descriptions, social share buttons etc to consider before you even think about off-page activity. All of the above require work via Wordpress so it’s important to understand where one can gain a helping hand, either with development or the inputting of content. It is difficult to choose just five as there are so many, but here is our selection of the top most useful WordPress plugins for your blog. 1.     All-in-One SEO Pack This is used by most bloggers as it is widely regarded as being the best SEO plugin Wordpress has to offer. If you do not have it installed on your blog, do it now (new versions of Wordpress come with this...

It is common knowledge that creating a regular flow of useful content for your blog will help engage users with your website. This engagement will encourage users to share your content via social media and generate more links to your website, which in turn will boost your search engine rankings. Google’s ranking algorithm is driven by over 200 signals with many relating to content quality and frequency. Here, we highlight the benefits of regularly updating your blog with fresh, unique and qualitative content: 1.      More content = more pages indexed by Google Google recently installed a feature called "Submit URL to Index" which allows you to submit a URL for Google to crawl “within a day”. This forces them to re-evaluate your site, which could improve your search engine ranking. For more information, click here. If you use Wordpress, it automatically pings Google to notify them and usually the content is indexed within a few...