Copywriting Blog

After countering the issue of link spam at Google, Matt Cutts has decided to move on to pastures new in a shock move to Yahoo. Cutts, formerly Head of Google's Webspam team, said of his move: "I've been fighting spam for many years at Google, and given the great successes we have had in recent years, I felt it was time for a change. I need a new challenge and for me the biggest opportunity has to be helping Yahoo." "Given their terrible performance in competing with Google over the years, I have a monumental task ahead. However, if I am ever going to make it into the internet hall of fame, alongside such luminaries as Tim Berners-Lee, then I see such a bold move as the right one for me. It's going to be one hell of a journey and you can be sure that there will be many haircuts along...

LinkedIn has made a dramatic impact on the world of B2B marketing, recruitment and business networking. Many brands are already using it as an effective way of connecting with customers and sharing content, often positioning themselves as experts in their market rather than selling products. But many companies and organisations still aren't utilising LinkedIn as much as they could be. Often it's down to an issue of resource or a debate over which team the task of managing a LinkedIn Company Page should sit with, but if you're having problems justifying devoting attention to LinkedIn to your boss, read on! https://www.youtube.com/watch?v=jW-QEPxwHq4 Some of the statistics around LinkedIn are pretty impressive. A new LinkedIn user signs up every 2 seconds, whilst 40% of LinkedIn users already check it every day and that number is growing rapidly. But of more interest to content marketers is the fact that every article a user shares with contacts...

Turkish Prime Minister, Tayyip Erdoğan, has attempted to 'eradicate' Twitter from Turkey after it was used to criticise his government. The government were also targeted by alleged leaks, which were published on Twitter, casting them in a negative light. In response to these attacks, the government has placed restrictions on Turkish users accessing Twitter. When users try to access Twitter normally they get redirected to a statement from TIB, Turkey's telecommunications regulator. The Guardian has reported that the statement refers to four court orders as the basis for blocking the site, where some users in recent weeks have posted voice recordings and documents purportedly showing evidence of corruption among Erdoğan's inner circle. It said that action had been taken against Twitter as a "protection measure". Of course, it didn't take long for Twitter users to find a way around the ban. Witnesses have stated that graffiti with instructions on how to access Twitter...

Anyone who's been involved in creating and placing adverts knows it can be a pricey business. You've got to spend money on getting your creative spot on, splash cash on making sure your media plan is foolproof and then blow more moolah on the actual advertising placements themselves. But most of us probably haven't spent a few million on advertising, or if we did, we were probably swiftly removed from our post. And yet there are marketing people out there tasked with exactly that kind of budget. They're the people who create ads for some of the biggest global brands in the most popular media, be it TV, press, radio or online. Which got us thinking about the most expensive advertising placements in the business. This is our run down of what we've found out: Most expensive TV ad slots Most of us are probably aware that this is during the annual US Superbowl....

This week saw Facebook finally reveal plans for new auto-play video ads that will be delivered straight into users' feeds. The long-anticipated move will go live on the social network in April and will see video ads automatically play for 15 seconds when a user scrolls over them. However, there will be no sound on the videos unless the user clicks them. The move may be considered slightly controversial but Facebook insist that the innovation to their ad inventory is intended to “create a captive, but not interruptive experience”. Although Facebook have not revealed the brands that will be advertising as part of the initial trial, but they have stated that they hail from a variety of different sectors. Facebook have also said that they will be testing all the video ads before they go live. As brands increasingly covet users' news feeds, so Facebook have been examining new ways to provide premium...

Marketing is a business area which changes rapidly. This is even more pronounced with online marketing. Companies and marketing professionals are doing their very best in order to stay up to date with the newest trends and methods, ensuring that efficient, creative campaigns can be delivered to the right audiences.While a number of businesses such as Amazon, Google and Facebook were ‘born digital’, and have always led the way in terms of digital marketing strategies, all businesses must stay competitive in today’s online world in order to survive. In digital marketing, you can only be sure of one thing; you will never be stuck for something new to learn.   We"ve selected some of the most interesting and exciting marketing events of 2014 that can help you keep up to date with new developments. Here"s our 10 must-attend events for anyone interested in digital marketing: -    ‘Social Media Forum" – (Social Media marketing, 31st...

Twitter has announced today that whilst they are making more from advertising than ever before, ad rates have fallen by 67% since the start of 2013, making Twitter advertising more attractive to smaller businesses. Although Twitter's total ad revenue topped $664 million in 2013, a 110% year on year increase, its expanding advertising inventory – the space that is available to advertisers on Twitter – has led to a dramatic fall in its ad rates. According to data compiled by Quartz from regulatory filings, Twitter's ad rates have fallen by 81% since 2012. This is, of course, great news for small businesses who can now seriously look at Twitter as a possible advertising channel. The lower costs of Twitter's Promoted Products service has already led to an increase in smaller businesses exploring it as a way of advertising their products and building their brand visibility and reach on Twitter. Twitter's Interest Graph of...

As the marketing world as a whole gets increasingly fascinated by the possibilities of content marketing, the fashion industry can justifiably say they were way ahead of the curve. If any sector should be studied as a great example of how content has been used incredibly smartly to build brands, develop a social presence and acquire search traffic, fashion content marketing is it. With over 80% of companies who blog on a daily basis now quoting a positive ROI for their inbound marketing, fashion brands have been at the forefront of blogging, posting great social content and encouraging rampant sharing of their content. Of course, fashion brands have fantastically visual products, normally modelled by striking individuals, all of which helps in terms of making their content look brilliant, but there is still much to learn from how they create engagement and conversation amongst peer groups. Here are our 5 favourite examples of great...

In today's world, where consumers are flooded with marketing messages from every possible direction, getting cut-through can be tricky. Which is why companies spend so much time, effort and money in getting high search rankings. But what happens when your SEO tactics don't work out the way you planned? PC World knows first-hand that the digital world can be unpredictable. It seems rather obvious that a search for 'PC World' on Google returns information about the electronics retailer including links to their website, the location of the nearby branches on a map, information from Wikipedia and what, at first sight, appears to be PC World's official logo. However, underneath the official PC World logo, their usual slogan, 'The computer superstore' is replaced with 'Like hell, only with worse customer service'. In 2008, an article about job cuts in the company’s servicing and repair division was written with an alternative logo created for that...

For web publishers who have worked hard to produce original content, it can be very frustrating to find that others have piggy-backed their way to success on your efforts. Scraping – the process of copying content from a site to reuse it on another - can place a serious toll on businesses, slowing down servers and eating up valuable bandwidth. Often it will be unscrupulous rivals who carry out scraping, leaving the original site lagging behind in Google’s rankings. Now, a new tool called the Google Scraper Report, promises to offer some help to those affected by scraping. While the tool itself does not do anything to fix the situation, it does allow users whose content has been scraped to submit their own URL, and the URL of the site that has subsequently outranked them. This information is subsequently passed on to Google to evaluate, and this simple process may then yield...