Copywriting Blog

If blogging is a big part of your brand’s content strategy, then it likely brings you a good number of visitors each month. But if those visitors read your post and leave without checking out the rest of your website, you may need to make a few changes to ensure your efforts aren’t going to waste. Write for humans, not bots Lots of organic traffic and a high bounce rate would suggest that while search engines think highly of your content, real visitors might not. This could be down to several reasons: Misleading title and/or meta description Posts answer a specific question and therefore attract visitors that only want an answer (i.e. ‘when do the clocks go forward?’) Blog posts based on keyword research rather than ideas Copy reads unnaturally due to high number of keywords Content that doesn’t live up to its title (e.g. ‘5 incredible snacks to try before you die’...

With more and more emphasis being placed on the importance of digital media marketing, businesses across the board are investing more time and money in boosting their online presence and their SEO profile in particular. Because of the amount of specialised knowledge that goes into social media, PR & marketing, and content production, it becomes tempting to contract each of these disciplines out to separate firms and have them focus all of their energies on maximising the potential of that particular niche. While such an approach can seem logical, it can create issues by overlooking the holistic environment that is your digital identity. All too often, such segregation leads to poor communication between teams, which hampers their cooperation and can even add costs. By having each facet exist in a separate silo, you damage the potential of your marketing team as a whole. The crux of the problem What this means on a practical level...

Walk into any restaurant, café, or bar and you’ll more than likely see half of the patrons glued to their smartphones, tablets or other handheld devices. The same goes for pretty much any public (or private) sphere you can think of—in fact, there’s a good chance you’re reading this very article on your own mobile device right now. As such, it’s clear that the Internet has become an integral part of our lives — at home, at the office and on-the-go — therefore, digital marketing is of ever-increasing importance to any advertising campaign or business plan. To fully grasp the web’s influence, take a look at these incredible stats concerning different areas of the digital marketing spectrum.   The personal encroaching on the business world? B2B buying can be heavily influenced by emotion, it seems. Business value is all well and good, but to a consumer, personal value packs twice as much punch in terms...

Link development these days is not what it used to be; once upon a time, it might well have been possible for your company to benefit from large batches of quickly sourced links. But the game has changed, and with it, the costs — no one wants a Google penalty on their company’s record. Fortunately, the benefits still make quality link development worth the investment. The Transition from Quantity to Quality Once upon a time, search engine rankings depended in large part upon the volume of links that referred back to the site. The system revolved around the idea that a link was basically a recommendation – why would someone give you a recommendation if your site didn’t have quality content? However, it became clear before long that this system could be easily manipulated by anyone willing to put the effort into gaining lots of links, some of which may be spammy or...

Video is very quickly becoming an imperative for the success of brands rather than an optional extra. A 2014 Cisco report predicts that of all global consumer internet traffic, 79% will be IP video traffic by 2018. Used in the right way, video is powerful content that can create brand awareness and engage new customers—it allows for informative and educational content, while also being entertaining and perhaps less intimidating than other marketing channels. Here are five reasons why you should start using video marketing and work towards making it a core component of your marketing strategy. Powerful engagement Video has the potential to be more powerful than copy. Huge amounts of information are conveyed in a short space of time, engaging those who may not have the time or patience to read your web copy. 44% of email marketers in the US reported a significant increase in their engagement with clients if their...

The ever-changing nature of digital media and marketing dictates that remaining competitive requires keeping up to date with all of the latest innovations and evolutions in the industry. Luckily, there are events scheduled throughout the year which cater specifically to educating interested parties about every aspect of digital marketing, from SEO and social media to analytics and web design. Why not fill your 2015 calendar with chances to improve your knowledge and know-how of the industry, as well as making some vital networking contacts in the process? Here are ten of the best events from the upcoming six months of the year: February What:                   SES Conference About:                 The SES Conference brings together more than 50 speakers from the biggest multimedia brands, agencies and service providers, to give you useful practical tips and tactics on how to improve your campaigns with immediate effect. Every aspect of digital marketing will be covered over the three-day event,...

With the New Year well under way Christmas seems but a distant memory as we struggle to get back into the swing of things. Christmas campaigns have been reviewed and plans for Valentine’s Day content are in full flow. But no matter how fruitful your 2014 was, there’s always room for improvement—and instead of sweeping the disappointments of the last year under the rug, why not use them as a platform to improve performance in 2015? Here are six content marketing New Year’s resolutions that are sure to get your 2015 off to a flying start: 1. Set achievable goals Concentrating on setting feasible short-term targets is often trickier than it appears—everyone wants to dream big, particularly at the start of a new year. First of all, you need to understand your key performance metrics at both a campaign and strategic level. Likes, shares and tweets are all well and good but how...

The winter celebration season is a great time to relax and enjoy a well-deserved holiday, but you’ll want to make sure that your campaigns don’t end up suffering for it. Face it: that time when you’re off work is time that many people kick back to catch up with favourite blogs, conduct a lot of e-commerce, and catch up on social media with friends and family they miss out on during the normal work year. You’ll need a marketing strategy that buoys you through this time of year, and keeps your brand top of mind—even while you may be at home enjoying some turkey. 1. Go for strategy over volume Prune the channels you plan to maintain, so that you’re only hitting those of high value. This is not the time of year to stretch yourself too thin, since everyone (your team included!) is under extra stress. Some firms think this means they...

With silly season well under way the Christmas parties are coming thick and fast, with towns and cities around the UK full of fun and laughter. While for many it’s that time of year to let your hair down it’s also an important time of year for advertisers who are battling it out for share of voice. With so many marketing initiatives hardly seeing the light of day its not only important to be different, but also to promote your content in a timely manner via the right channels. Here at Ad-Rank HQ, we have been busy working on a viral video campaign for Holiday Hypermarket that has just gone live today. We had a lot of fun making this series of short videos, and while we find it funny, it’s now up to the public to decide. The 12 Destinations of Christmas campaign features a comical character who has been to top...