Copywriting Blog

For decades magazines have played a crucial role in the fashion industry, with the launch of popular publications like Vogue and Harper’s Bazaar dating as far back as the 19th century. For brands and fashion houses, the ability to appear in front of fashion-conscious audiences is a vital marketing opportunity; it gives them a chance to show their products in aspirational settings that customers will want to imitate. With 30% of shoppers now choosing to research clothing online prior to making a purchase, the role of digital media within the fashion industry is of increasing significance. In an increasingly digital era, the allure of fashion magazines shows no sign of abating. We’ve seen some inspirational examples of fashion content marketing in recent years, with more and more brands opting to create bespoke content that meets the specific needs of their audience. Online retailers ASOS and Net-A-Porter have even launched their own print magazines (although both are available...

You see it everywhere at this time of year: romantic cards, heart-shaped chocolate boxes, over-the-top helium balloons and extortionate restaurant prices – all because the Great British high street wants to take advantage of Valentine’s Day. But it’s not just the Hallmarks and Clintons of the world gearing up for the big day. Fashion brands, cinemas, supermarkets and amusement parks are all joining in with the festivities, hoping to benefit from the romantic side of us. And while some marketing campaigns tug on our heart strings, make us sigh and swoon and think of our loved ones, others seem the exact opposite effect; we cringe, gag and thank God that we’re still single so don’t have to be sucked into the ridiculousness of Valentine’s Day. 2016 seems to be a year of getting to grips with decent Valentine’s Day marketing campaigns, but still, some companies may never learn. Here our best and worst for...

Just when you thought Facebook couldn’t infiltrate any other part of our already social-media-laden lives, it’s at it again – this time with the launch of Facebook Live. Entering the space previously dominated by Periscope and Meerkat, Facebook introduced its livestreaming video service to all US iOS users in January, having previously released the tool to verified brand pages in December. Global and Android coverage is due to roll out in the next few weeks too – and it’s guaranteed to have a massive impact on marketing around the world. First things first, it’ll mean that livestream will become mainstream. Whereas relatively few brands are currently making use of Periscope and the like, marketers will be forced to pay attention to livestreaming and consider how to add it to the marketing mix. That’s mostly because it will be far more noticeable to the general public, appearing in front of Facebook’s 1.59 billion...

The travel industry has reached a new peak in its digital transformation over the last couple of years. In-store travel agents and print brochures are fast becoming a thing of the past, with online-savvy consumers being fully equipped to plan, purchase and review their trips from the comfort of their own sofas. With search engine algorithms favouring unique content, and online users becoming more and more selective with which content they choose to engage with – the time is now to make sure your travel brand stands out in the online maze. Make it personal If you’re not already using personalised content, well, you should be! Research by Econsultancy and Monetate revealed that 94% of businesses feel personalisation is crucial to their current and future success. Tailoring content based on who the reader is, where they are or even which device they are accessing from has proven to not only be beneficial to...

Are you frustrated by the lack of interactivity and web functionality you’re getting from PageSuite or FlipBook? Well you’re not the only one, but there is a solution. We’ve already talked about how interactive magazines are better than blog posts (ironic, we know) but we also think they’re far superior than page-turning PDFs and here’s why. For anyone who hasn’t experienced them, page-turning PDFs are print-replica PDFs that are uploaded into software to have page-turning animations. They’ve been around for donkey’s years – a decade in fact – however, unlike pretty much every other form of software on the market, they haven’t evolved a great deal. If you want to keep your customers engaged for longer, tailor content specifically for them, drive web traffic and monitor results, then interactive magazines might just be exactly what you’re looking for. Interact and engage There’s no denying that page-turning PDFs aren’t put together with web users in...

2016 is now well underway and while many people are struggling with their personal New Year’s resolutions, there’s no reason why your business has to give up on its marketing objectives. And with 2016 being touted as the year email marketing makes a comeback, we’ve dedicated this post to helping your business increase the size of its email database. Why? Because an increased email database can vastly improve the opportunities your company has to connect with its audience, both new and old, who may just become customers. These are our tips to help you stick to your resolutions and build your email list. The great giveaway People love getting something for free. The promise of an eBook, magazine or exclusive prizes makes people much less wary of giving you their email address – the rewards are just too tempting. Whatever you choose, it’s important to offer relevant content. For instance, an high-end fashion store is probably not best placed...

The bells have barely struck midnight, so there couldn’t be a better time to take a look into our crystal ball and make some social media predictions for the future. Of course, it wouldn’t be right to start without a mention of the past 12 months. 2015 saw rapid changes in the world of social media, with new channels appearing on the scene and growing at an astonishing rate (hello, Periscope). Plus, as organic reach on Facebook declined, marketers have had to find new ways of grabbing their audience’s attention. The rate of change looks set to continue in 2016, providing no rest for marketing teams. Here’s our take on how the year will play out. Content marketing and social media collide Most savvy marketers have already added social media in their content marketing strategies, but the less perceptive will need to get on board this year. That’s because several big social networks launched their...

It’s that time of year again and we’d like to take the opportunity to wish all of our clients and readers a very merry Christmas and an awesome new year. The Ad-Rank office will be open until 1pm on Christmas Eve and will reopen at 9am on 4th January. If you have any urgent enquiries, during this period please give us a call on 0203 39 39 250. In the meantime, we thought we’d leave you with a few of our favourite Christmas cracker jokes* to get you in the mood for the holiday. Who hides in the bakery at Christmas? A mince spy. Did Rudolph go to school? No. He was elf taught. What do you get if you eat Christmas decorations? Tinselitis. Merry Christmas! *Please don’t hold it against us!...

2015 has been a busy year in the world of content marketing, with major changes in the way that content is produced, distributed and measured. It’s little wonder, considering the rate at which technology is evolving. 2015 was a year in which virtual reality became an actual reality and social media channels became full-blown publishing platforms. Join us as we take a look back at how the world has changed over the past 12 months… Mobile first First up, one of the biggest shifts was in mobile marketing. Earlier in the year we predicted that people would be consuming more content on their phones. Recent research from Deloitte shows that we were right. 76% of Brits now own a smartphone, up 6% on 2014. Their report goes on to say that 53% of smartphone users check their phones within five minutes of waking. To fit in with that change, Google introduced a mobile-friendly update in...

Don’t let the headline of this post fool you. As a content marketing agency, we love blogs and we think most companies should have one. They’re a great way for brands to share interesting content and drive traffic to their website. But there’s a major game-changer in town for 2016. A platform so engaging that it’ll blow your blog out of the water. Join us as we take a look at what an interactive magazine can add to your marketing mix. Creative freedom One of the major benefits of an interactive magazine is that it allows you to create beautiful, mobile responsive designs. Not only will it catch the eye, but it will draw the reader in, so they consume more of your content. Got stunning professional photography? Let it shine by displaying it full screen, without the design constraints of your website’s CMS. But you don’t have to send your readers off to another site....