Copywriting Blog

When it comes to buying things, we like to know what we’re getting. After all, you can’t touch, smell or try out the product, so strong, compelling images are essential. Yet while more and more brands recognise the power a great image has on sales, it is still an often neglected aspect of a website. In this article, we will look into how this process works, and some best practices for how to leverage it for your own e-commerce business.

From re-tweeting and re-gramming photos to harnessing the power of real-time customer engagement, it has never been so important for travel brands to make the most of user-generated content. Sharing content on social media networks has been the number one online activity for almost a decade, ever since it stormed ahead of adult content use in 2008. Not only is user-generated content proving likely to engage users twice as often as brand-made media, it’s also a fast and cost-effective way to keep your social feeds fresh and build trust with your audience. With 82% of consumers saying they trust travel brands more if they are involved in social media, it’s time to dive in and get interactive with user-generated social content. 90% of internet users base decisions on online content. Whether someone is shopping for a hatchback or a holiday, a new blender or a pair of a shoes, a recent survey has shown...

As the city’s digital landscape continues to evolve, Norwich-based digital marketing agency WooContent is set to launch a free, bi-annual digital marketing conference, named Digital iQ. The first event takes place on Friday 3rd March 2017, running from 1pm until 6pm at The Assembly House. There will be 5 short presentations covering a range of digital marketing subjects with brief Q+As until 4pm, followed by 2 hours of networking between 4pm and 6pm. As well as traditional areas such as content production and ecommerce, talks will include the story behind personal stylist brand www.thread.com and the rise of the professional YouTubers, presented by Norwich’s own Stuart Ashen (www.ashens.com) Norwich is attracting a greater number of digital marketing businesses, as the city continues to evolve into one of the UK’s most exciting places to work. The University of East Anglia has been instrumental in providing local businesses with a rich pool of talent to...

We’re passionate about interactive magazines and believe that they have the potential to be the next big thing in content marketing. We’ve already discussed their benefits in comparison to page-turning PDF’s, with interactive magazines offering brands the chance to make use of full screen images, pop up copy and a great range of digital elements including video and clickable links. Interactive magazines are a great way to connect content with commerce, too. With that in mind, we’ve scoured the web to find 11 examples of interactive magazines that combine stunning visuals with a truly rewarding user experience.   1. Time Out Eating and Drinking, Edinburgh     Time Out have brilliantly harnessed the power of interactive magazines over the years. Their Eating and Drinking in Edinburgh issue is perhaps one of the most visually striking, with a table of contents that links users to pages on everything from the best breakfasts to a list of post-work bars...

A new study by WooContent has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust Google to display the most relevant content you are looking for? Yes – 79% No – 21% Users said that they feel they can trust Google to display the most relevant content in their search results, likely due to Google’s ever evolving spam-filtering algorithm. Do you think Google is getting better, worse or staying the same as a search engine? Better – 34% Worse – 9% Staying the same – 57% The majority of users either feel that Google is maintaining its standards or improving as a search engine – again, this is likely to be related to their continuing work on spam-filtering. Do you think...

Digital marketing has grown to become a fundamental part of any business. While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself. Join us as we run through 150 tools that aim to contribute to digital marketing success - from content planning and creation to optimisation and analysis.   Content creation tools   1. Beegit From $79 p/m Beegit is an online content production platform that allows teams to collaborate on projects with the use of tagging, version control and file status notifications.   2. Canva Free Canva users can quickly create attractive documents and designs, with an intuitive drag-and-drop system that bypasses the need for expertise in graphic design.   3. GIMP Free GIMP stands for GNU Image Manipulation Program. This free tool is an alternative to Adobe Photoshop and is fairly advanced for an online...

We're well into 2016 and we've already seen some big changes in how the digital marketing landscape is looking, particularly around local and paid search. Despite this, the core areas of digital marketing still hold true. Here are 101 tips that will help your business, whether you are operating on a small or larger scale, and help get you the results you need from your online marketing over the coming years.   SEO   1. Move to a secure server By using a Secure Sockets Layer, or SSL, found at URLs beginning with https:// (as opposed to merely https://), you are able to provide your customers with peace of mind regarding their sensitive information. SSL indicates that a two-key encryption service is being used,  safeguarding any commercial transactions made, and any personal data being transferred, for example when logging into an online portal. Google indicated early on that https and online security would become a factor...

Implementing a successful strategy for international SEO can be a particularly daunting task, but the results are well worth it for businesses operating on a global scale. Given that you'll often be working across languages and locations, the landscape of international SEO is an inherently complex one, but there are some basic guidelines to stick to if you hope to ensure that your site can be found in your target markets. Technical basics   Subfolders vs subdomains The best way to cater to multiple languages or regions is by using subfolders with internationally recognised language codes. This means each language essentially has its own separate part of the site with its own content. This can be region-specific, but it doesn’t have to be. It just needs to be as easy to navigate that site in one language as it is in the next. Using subfolders is better for distributing link value than subdomains, so choose a structure...