Copywriting Blog

With many brands and companies using social media to share topical bite-size pieces of content, it’s easy to forget about arguably the most important form of content: evergreen. Evergreen content is information that doesn’t have a use-by date. It remains relevant and useful without the need for constant updates, and acts as your bread and butter when it comes to continuously driving traffic to your website. Evergreen content: the basics Having timeless resources is key to any content strategy, whether those are white papers, how-to guides or any number of other ideas that won’t expire. But how do you make sure that this type of content gets seen among a crowd of ever-updating social campaigns, topical blog posts and news articles? At the heart of all good content are three key qualities: make it useful, make it shareable and make it link-worthy. Consider the needs of your customers first and foremost. What questions do they need answering? What...

Unsure about what localisation is? This guide can help you overcome the challenges of localising your content. Localising your content involves paying particular attention to the language, nuance and tone of the copy, with reference to all of the particular areas around the globe that you operate in. It’s very easy to get things wrong with your copy overseas even if your methods work well at home. Failing to tailor your copy to its international audience can do serious damage to your global image. This can have particularly detrimental effects if you’re just starting to establish your brand in other markets. With this in mind, it’s important to be aware of exactly how things can go wrong from the get-go. Industry examples of localisation gaffes Automotive Japanese automotive giant Toyota famously fell foul of a localisation mishap when releasing the iconic MR2 in France. Unfortunately, no one at Toyota realised that MR2 sounds remarkably similar...

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it's fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever you think, it’s clear that as digital channels evolve, content marketing is growing and maturing.

Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved faster, and websites perform better and give your users a better experience.

An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions and values as your business is vital. Here are our top tips for finding the right SEO agency for you.

In an age of integrated social media, e-commerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the online retail experience both for those with something to sell, and those looking to buy.

If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a searchers needs – so how best to capture and keep attention?