Copywriting Blog

Ever wondered about the history of blogging? Who was the first blogger? And where did blogs originate from? Blog writing is an important part of our everyday life, with many featuring useful and interesting content – they’re a great way to capture the reader. Having a solid content strategy for your website has never been so important, and no matter what your area of interest, you’ll find a blog worth reading. We take a look at the history of blogging and how they have evolved over time. The first blog – 1994 Blogs have a short history. It is generally thought that the first blog was published in January 1994. Justin Hall is known as the first blogger – at the time, he referred to it as his ‘personal homepage’. He created a website called links.net which documented his time at university. Hall says: ‘When I first started doing it, they called it a personal home page, then they...

The search-engine landscape is ever-evolving, with algorithm updates, changing guidelines for best practice and developments in what users expect from webmasters. It’s crucial to ensure you move with the times. Keyword optimisation is one of the central elements to rank well on search engine results pages (SERPs). Making sure you aren’t using outdated techniques is crucial to remaining competitive in SERPs. Keyword Optimisation in 2001 To understand where we are going with keyword optimisation, we need to know where we have been. So, 15-20 years ago, you could expect things like: Keyword Stuffing Keyword stuffing really worked in the late 1990s and early 2000s, so webmasters stuffed content and every tag possible with keywords. Use plenty of keyword variations Search engines weren’t great at detecting the different keywords matching the same intent, so webmasters would include variations of keywords that they wanted to rank for in their content. So, if I was targeting red jackets, I’d also have red jacket, red...

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite this, proving the value of your content to your bosses and peers is another task entirely. In theory, measuring the return of your content strategy sounds straightforward. You probably already have an idea whether it’s working or not. But how do you measure return on investment (ROI) in practice? Here are some of the best way of doing so. Calculating ROI In plain terms, to calculate ROI, subtract the spend from the return, then divide the return by the amount spent – in this example, our return is £20,000 and our spend is £10,000: (£20,000 – £10,000) / £10,000 = 1.00 ROI = current value of investment minus cost of investment divided by cost of investment. This will give you a decimal that can be expressed as a percentage (in this case, 100%). You’ll already know this...

Never underestimate the importance of grammar. In a world where everybody is vying for top spot, how you present your brand is the difference between you and your competitors. Gone are the days where all press is good press. Consumers now expect a lot more from brands they are thinking of buying from. One simple mistake can damage credibility, make your brand look amateurish, and make it seem less trustworthy, even if they give customers a laugh at their expense. We’ve rounded up some brands that had to learn the lesson of grammar the hard way. McDonald’s When a branch of the fast-food giant put up its latest sign, nobody checked that the term ‘served’ had been spelt correctly. Something brings up memories of Mrs Lovett’s pies in Sweeney Todd. We’re not sure why… Taco Bell When the popular Tex-Mex chain ran out of meat, we guess staff were too busy to check the spelling. At least they...

With an estimated 2.77 billion social-media users worldwide, the potential to attract new audiences and engage with existing ones is larger than ever.  Maintaining social platforms doesn’t have to be time-consuming, as web content now acts as shareable material. From driving traffic to your site to opening communication directly with your audience, the benefits of social-media use are endless. The real key is identifying which content gains the attention of your target market and how it can be used to drive successful results. To make sure you’re ahead of the online marketing game, we’ve listed 10 ways that content can boost social-media success. 1. Interactive content Interactive content is a great way to get more than just comments and likes. This content can come in the form of competitions, quizzes and prize draws. By getting customers to engage, they are more likely to remember your brand. A great example of brand that understands the power of...

Never underestimate the power of high-quality content marketing. In a world where e-commerce shows no sign of slowing down, staying ahead of competitors can prove challenging. Your brand may have a great story and products to match, but it will all be for nothing if no one knows about them – this is where content comes in. From being an information hub to building trust, audiences want to know why they should choose you over competing brands. Ready for an increase in sales and web traffic? We’ve condensed the key content marketing tips that will see your e-commerce brand thrive. If you’re still after some help, use a copywriting agency which can do the hard work for you and help you keep up with the latest in content marketing by providing content strategy services. Create buyer personas  Using personas has made websites two to five times more effective and easier to use by targeted users. Identifying your audience is the first step...

As the digital world grows, it’s more important than ever to stand out from the competitive crowd. Producing high-quality content is the deciding factor whether audiences stay on your site. You’ve only got 15 seconds to grab a user’s attention, so great copy is vital to drive traffic, convert leads and gain all-important sales. At WooContent, we offer copywriting services, we understand that it is crucial to make sure that you’re on the right track, so we’ve put together 101 copywriting tips. 1. Know your audience It’s vital to know your target demographic so that you can create content that interests them. 2. Make headlines count Your content might be incredible but if your headline doesn’t capture audiences, it’s unlikely to be read. 3. Did someone say strategy? Make a plan of action before you start writing. Who are you reaching? Why? How? 4. Paragraphs and page breaks are your friends No one wants to read great big chunks of content. Make it...

Internal linking is the way pages in your website link to each other, and how you connect new pages to the rest of your website. They’re an often overlooked search engine optimisation (SEO) technique but can yield great results if done well. Let’s cover why they’re a good thing and how you can plan your own internal link structure to get your site up to scratch. Internal links are a great SEO tool as they are easy and quick to implement. You decide where to put them, and they’re far easier to implement than backlinks (otherwise known as inbound links or external links). Furthermore, they can generate positive results in a short period of time. Here’s some more reasons why they’re so useful: Internal linking bolsters the indexation of your site Google bots crawl links to discover content and update its web index – a good internal linking structure aids this process. If you’re publishing...

In a world where collaborations with influencers and blogger outreach are replacing costly advertising, brands are looking to successful bloggers to increase brand awareness and drive sales. With partnerships set to hit the £7 billion mark by 2020, they’re one of the top marketing strategies to reach specific target markets. Consumers are now looking for authenticity from brands and have turned to their favourite bloggers for recommendations. As well as saving resources and high advertising costs, partnering with key bloggers gives brands access to specific audiences that are already established. With one blog for every seven people on the planet, research is vital to making sure brands work with the right bloggers. Finding the best collaboration that reaches your brand’s target demographic is key. With so many bloggers to choose from, we’ve put together a list of the top 10 to keep your eye on. 1) Expert Vagabond Professional photographer and digital nomad, Matthew Karsten travels across the globe seeking...

Have you been looking for a clear and concise way to outline your consumer journey? Let us introduce the content marketing funnel. Studies show that 60% of people are inspired to seek out a product after reading content. With so many brands producing content regularly, the way to stand out lies in planning and organisation. Content marketing funnels are the perfect way to plan which content is best to distribute at different stages in the buyer journey. By understanding your demographic’s micro-moments you are able to develop a clear strategy in how best to reach the buyer at different stages. Here’s how to make your forward planning hassle-free… What is AIDA?  AIDA is a marketing formula that outlines the consumer journey and inspires action – it stands for Attention Interest Desire Action. With 84% of people expecting brands to create content, gone are the days of a quick sale and in comes the need for more information. People are now looking to be educated when they head...