Copywriting Blog

Content marketing is an umbrella term applicable to just about every industry, yet the type of content you produce is going to be largely influenced by your topic. When it comes to fashion, such a focus is on creating content that’s aspirational, inspirational and, perhaps above all, on trend. Across the board, it’s imperative that brands and businesses focus on delivering content that meets the inherent demands of their sector. As such, here are four key types of content that all fashion brands can benefit from. Blogs Including: newsworthy articles and trend-led pieces Websites that host their own blogs give search engines access to 434% more indexable pages. And when it comes to fashion sites, the benefits of regularly updating it with fresh blog content go far beyond the potential for improved SEO. The fashion industry is about as fast-paced as they come. Having the capacity to develop new content based around current trends will improve your chances...

The secret is out that travel copywriting isn’t always as glamorous as it’s made out to be. Whether you’re writing about the lost islands of Thailand or the frozen fringes of the Arctic Circle, it can be challenging to do anything but fall back on stereotypes in an age where everything in the world feels known and chronicled. Luckily, there are a variety of ways and means to make your content stand out. Take a look at our tips to help you sell that sense of place and make convincing travel copy about even the most storied of landmarks. Make it narrative Creating a sense of place is one thing, and you can certainly transport the reader to your chosen destination through some suitably evocative language. Yet the real key to it all is fostering empathy or creating a sense of personal connection. Approach your travel writing from an emotional standpoint. How did you feel standing under the Eiffel...

It’s been predicted that in 2018 online purchases will account for 18% of all retail sales made within the UK. It’s great news for e-commerce businesses, yet the industry’s unprecedented growth has inherently led to a boom in the number of brands vying for valuable online real estate. The more competitors your business faces, the harder it is to grow your brand organically online. Digital PR is one of the most cost-effective ways to boost traffic, improve brand awareness and encourage positive engagement from your audience. While the relationship between PR and e-commerce may not always be immediately obvious, we've proven that it's possible to achieve award-winning results when using digital PR as a tool to support your wider content strategy. With that in mind, here are just a few tips for growing your e-commerce business with digital PR. The benefits of digital PR The first question to ask yourself when working with a new...

Forbes last year predicted an influencer marketing explosion in 2017. And with 86% of women now participating in social media research before making a purchase, it’s clear to see why brands of all sizes are investing time and money into such campaigns. In fact, a recent study revealed that just 4% of UK marketing professionals have neglected to allocate any budget for influencer marketing over the next 12 months. It’s clear that influencer marketing is a worthwhile investment for brands across multiple industries – and none more so than fashion. From traditional blogs to Instagram accounts boasting hundreds of thousands of followers, even Vogue is paying homage to the way that fashion influencers are turning the industry on its head. With that in mind, here’s just a small selection of the top fashion influencers to work with in 2018. Lucy Williams – Fashion Me Now Lucy’s background in fashion editing and forecasting makes her one of the most knowledgeable style influencers in the...

After hearing the news that Britain’s oldest postcard publisher is ceasing business at the end of 2018, we’re feeling nostalgic. The power of postcards goes far beyond a somewhat snail-paced way of keeping in touch when on holiday, both historically and today. We explore how postcards have made an impact on the world and continue to, even in the immediacy of the digital age. The background of the postcard The postcard publisher that’s closing its doors is J Salmon of Kent, a family-run business that, along with its competitors, has been producing the little rectangular cards since the 1890s. J Salmon’s biggest rival, John Hinde, stopped producing postcards four years ago, but at its peak in the 1960s sold 50-60 million postcards a year. The appeal of postcards has always been that they’re a personal, hand-written message from a loved one far away – the fact it’s hard to travel miles to get to the recipient makes...

Over 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales, advertising clicks, etc. If you're reading this, it's likely you've entered the blogging world to gain visibility in front of your target audience and build a content hub. But with readers inundated with such excessive amounts of information, it's hard to stand out and engage with them. If you're seeing a high bounce rate (explained by Hubspot in this concise, 100-word post), no social shares and low readership, it may be time to re-examine your writing. Below are 7 common blogging mistakes that may be scaring your readers away. 1. Your title doesn't match your post A major blogging faux pas, this is just downright annoying. If you had landed on this page and it was actually about seven blogs with spelling mistakes, you'd most likely leave. It wouldn't be the advice...

You can spend an exorbitant amount of money on a snappy website design that’s so adaptable it can even shift into another dimension, but if your content fails to pass the test your whole brand will score an F. Just because you’re a good reader doesn’t necessarily mean you’re a good writer, which is why enlisting the help of an agency that provides quality copywriting services is so essential. In 2013, Real Business conducted a study that revealed 59% of Brits wouldn’t use a company whose website has overt grammatical errors and misspellings. Which, in our opinion, is completely fair – regardless of your speciality, nothing cries incompetence quite like using the wrong version of ‘there’. Your copywriting should be lucid and clear, meticulously-edited and, above all, indicative of your wider brand. It needs to tell consumers exactly who you are. Here, we go through a few examples of websites with good to less-than-good copywriting. Before we...

The start of the festive season is an inherently busy time for the digital marketing industry. From Snapchat updates to controversial Christmas ads, here’s a look at the biggest news in SEO, content marketing and digital PR this November. Google hones in on mobile shopping results this festive season Google have this month announced new mobile features in a bid to help users nail their Christmas shopping. The aim is to enhance the overall shopping experience for mobile users – bringing the most essential product information to the forefront of SERPs. "We recently redesigned mobile shopping on Google" writes Jenneifer Liu, Product Management Director of Google Shopping. "Click the "Quick View" button in the Google Shopping ad to preview details like a bigger image, product description, reviews and seller rating". Detailed buying guides and improved related search results are just some of the other ways the search engine is helping mobile users to...

Globalisation is a big aspiration in today’s world, which is more connected than we could have ever foreseen. Despite the fact that the grasp of English continues to grow globally, reaching potential clients and end users in their native language can do a lot to improve engagement. While translation might seem a straightforward process, each language has its own idioms and traits. Similarly, many of the English language’s quirks, slang and parlances don’t have any correlation to the language of your target markets. Let’s look at some examples of translations gone so wrong they’re genuinely funny, to help prevent you from making the same mistakes. In a bit of a fizzy tizzy Picture the scene. It’s the 1920s, and a young and energetic American business, riding high from its success following its founding in the 1880s, is looking to capture some of the lucrative Chinese market. (The fascination with doing business in the economic wonderland...

It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service that’s relatively niche, zoom out and you’ll see that your brand is just a small part of its industry and contends for digital real estate with both local and national competitors. Once you start to gain a better idea of the businesses that make up your industry’s presence online, the need for effective competitor analysis becomes clear. A solid understanding of what is and isn’t working for key competitors within your field is a great place to start to help improve your own digital strategy. Continue reading to discover the ins and outs of this cost-effective SEO strategy. What is competitor analysis? Competitor analysis is simply the process of analysing the digital profile of your competitors. The aim is to...