Copywriting Blog

With the shortlist for this year’s ‘New Journalist of the Year’ recently announced ahead of the British Journalism Awards, we’re looking at our top five picks of the best in up-and-coming journalistic talent. As a copywriting agency, WooContent understand the importance of relevant and interesting content. Covering everything from unique political insights to pop culture commentary, these are some of the brightest new minds in UK journalism. Gabriel Pogrund – The Sunday Times Take a look at Pogrund’s work so far and it’s easy to see why he’s made the BJA shortlist. Former editor of The London Tab, Gabriel Pogrund writes powerful, insightful articles and does a top job of looking at public interest stories from fresh new angles. Source: The Sunday Times – Gabriel Pogrund interviews Jeremy Corbyn over cappuccino in an Islington cafe Interviewing Jeremy Corbyn at the height of Jez-Mania would give bragging rights to any young journalist, but Pogrund’s ability to hunt down...

Good copywriting is an expert blend of craftsmanship, expertise and boldness. Do it well, and you can create a trustworthy brand people know they can rely on. Do it poorly, and not only will nobody know what your company and product are all about, they won’t care. As a copywriting agency, here are 25 do’s to help your content do its job, and do it well. 1. Proofread The importance of proofreading your content can’t be stressed enough. Double-checking grammar, spelling and sentence syntax is absolutely crucial in building trust with the reader and making you look like you know what you’re talking about. 2. Proofread again We can’t stress proofreading enough – even when you feel like you’ve proofread your copy to death, do one final check before posting or sending to your client. In 2013, a Real Business study showed that 59% of consumers won’t use a company if their website or marketing material...

When devising your next captivating brand strategy and perfecting your communication, it’s no secret that good wording is key. A muddled message that fails to inspire risks being remembered for its mediocrity, or worse – being forgotten altogether. Many of history’s most notable figures have made their claim to fame with words as much as with actions. Just a glimpse at the history books is often all it takes to assure yourself that, with the right wording and careful delivery, nations, politicians and entire movements can bring about the winds of change. You need powerful words at your disposal to convey any message with conviction, so take note from these unforgettable historic figures and their way with words and ensure your copywriting strategy is effective. Winston Churchill During his military career in the late 1800s, a much younger Winston Churchill remarked that ‘of all the talents bestowed upon men, none is so precious as the...

The very basis of fashion is founded by a desire to stay up to date with trends, so it’s no surprise the industry has adapted to the demands of the digital age. Both brands and influencers are in constant competition to generate online content that offers a fresh perspective and inspires engagement from its audience. Attracting a steady stream of organic traffic becomes an increasingly difficult task within such a saturated industry, yet there are a few article topics that promise to generate interest season after season. A balance of  trend-led and evergreen content is crucial if brands are to make their copy earn valuable engagement. Here are our top picks for fail-safe fashion titles that are all but guaranteed to get you clicks. Wardrobe essentials that every fashionista should own Trends may come and go, but wardrobe essentials are here to stay. Basic pieces tend to be universal across different demographics, giving fashion...

In a high-tech world, old tactics still impact digital PR – the press release is a prime example. However, instead of using them to gain recognition through print as brands did in the past, the press release is now even more important in the online realm. As an integral part of any successful link building strategy, the art of writing a press release can quickly take your brand from a limping link profile to a diverse influx of high-quality links. You just need to know how to craft it right. As a professional copywriting agency, we’ve written countless press releases for clients, as well as ourselves. These are the top 5 tactics for writing a killer press release. 1. Hook Like the clickbait headline ‘90% of people don’t realise this food will eventually kill them’, your hook needs to create an irresistible urge to read more. Though, unlike those headlines, your story must deliver on...

As technology changes, so does the way we travel and the way we share our stories. From backpacking around the world to sunning ourselves in an all-inclusive resort, travel is becoming increasingly affordable and accessible. The way we document our travels is evolving rapidly, with smartphones and tablets keeping us connected. Now, traditional literature shares its crown with an increasing tide of travel blogs online. How we tell the tale Travel writing has never been about simple fact-sharing. Since before search engines and apps began offering us instant access to information, travel copywriting has always been about making a connection with a destination. Traditionally, it has fallen into two main categories: Travel guides – containing practical information, tips and advice for people visiting a particular place Travelogues – real-life stories about somebody’s journey, with an itinerary style and/or clear narrative Authors like Bill Bryson and Paul Theroux capture the imagination with wit and humour, painting colourful pictures of the...

As ever, fashion in 2018 will be fast-moving. And just as en vogue styles change according to new trends, your fashion content strategy needs to adapt as well. In 2018 advances in artificial intelligence (AI), shoppable content, and online micro-moments will see the cutting-edge fashion industry adapt to the digital revolution. Here’s what to expect in 2018: AI ahead of the trends Artificial intelligence isn’t just for cars and video games — it’s creeping into the fashion realm as well. And in this deeply personalised industry, it addresses needs for consumers as well as companies that humans simply cannot. For customers, AI can play the role of a personal shopper. By looking at someone’s previous purchases, browsing history, and current interests, it can find exactly the piece you’re looking for to complete an outfit. And, AI learns as it goes. So, if you reject an option it’s found, it knows better next time. For companies, AI has...

See if you can get through the next four sentences without a touch of discomfort: “We strive to adhere to the latest industry standards for each piece of expert content it produces for its clients. We’re always chuffed to chat about concocting content that will go the whole nine yards. From multilingual to complex industry copy, we are ideally equipped to meet your requirements. Because if content is king, you could say we’re its white horse – delivering the goods at the right time, and always in style.” What you’ve just witnessed is different tones of voice overlapping in the same space. Without a consistent tone of voice, not only is this copy cringe-worthy, it’s almost completely ineffective. In this article, we’ll cover how you can define and craft a tone of voice for your brand to avoid the same fate. What is a business’ tone of voice? Tone of voice is, quite simply, how...

Content marketing has established itself as an important tool in the travel industry. From huge hotel chains, to boutique B&Bs, to airline operators, everyone wants to make their mark online. But with so much competition, it can be hard for brands to stand out from the crowd. Luckily, in an industry as diverse as travel, there are many natural opportunities to tell interesting stories to inspire audiences. Here, we take a look at how some of the top travel companies have been going the extra mile with their content marketing. Marriott: Since investing in their own content studio in 2014, Marriott have taken travel copywriting and content marketing to the next level. From their innovative work with the futuristic Oculus Rift, to letting content creators take over Marriott’s Snapchat account to document their holidays – Marriott have set the benchmark for creative content marketing in the travel industry. Last year, Marriott also released a short-film- Two Bellmen which currently has...

Evergreen content remains relevant and interesting for weeks, months and even years after it’s published, creating long-term results for your content strategy. But in an industry like e-commerce – with changing product trends and time-sensitive industry releases and news – it can be difficult to produce content that doesn’t go stale. To stand the test of time and secure long-lasting SEO benefits, e-commerce businesses must create high quality, insightful content as a regular part of their content strategies. Below are several ways your e-commerce brand would benefit from an evergreen content strategy, as well as current examples from the industry. SEO benefit 1: Establish yourself as an authoritative voice Evergreen content creates an image of authority around your business, helping you become a resource users trust and return to for answers. For example, instead of simply selling succulent plants on your site, in-depth articles about caring for, replanting, and choosing the right one for each room would...