Copywriting Blog

The travel industry is constantly developing and has to move in tandem with consumers changing attitudes and behaviours – and this makes it hard to know what next year will hold. From eco-friendly travel to family holidays, let's look at six trends to watch out for in 2020. Families taking more frequent holidays It’s estimated that roughly half of the UK and US workforce will be freelance by 2020 and there now are more children homeschooled, which helps contribute to an increase in family-holiday bookings. This should lead to families being in a position to take more frequent holidays. Ian Crawford, a representative of Holiday Hypermarket, says: ‘Parents will take advantage of the flexibility that freelancing and homeschooling offers, and will look to go on more holidays as a family. This presents holiday companies with a great opportunity to offer tailored family holidays.’ Homeware companies get involved In an unforeseen but clever move, homeware brands...

Online product descriptions are one of the most important features of your e-commerce arsenal. They have the power to hook in prospective customers and answer any questions they might have, differentiate you from other companies selling the same or similar items, and they can bolster your SEO performance. Think of them as your digital salesperson, whose charm, knowledge and helpfulness might give potential customers the final push they need into purchasing. Using generic, bland descriptions just doesn't cut it in today's competitive e-commerce marketplace, so follow our top tips on how to write the perfect product descriptions and see increased sales success. Turn to the professionals for help If you're short on time or resource, lack the experience in-house, or maybe just don't know where to start with your product-description writing, a copywriting agency can help. Writing persuasive descriptions designed to sell the product benefits and drive people to purchase will be second nature...

Communicating your brand, proposition and key messages to your audience has never been so important. People are inundated with marketing messages on a daily basis and choice between brands is more competitive than ever, so making your content stand out with fantastic copywriting is key to winning brand preference – and, ultimately, new and repeat business. You also have to make sure that your copywriting combines creative, engaging writing with SEO best practice. This ensures that when your potential customers search for your products, services and brand online, your web pages will rise above the ranks to beat the competition and generate valuable web traffic that could convert to leads and sales. Follow our five killer SEO copywriting tricks to make sure that your content is searchable, visible and engaging enough to drive business growth.   Collaborate with professionals Working with a copywriting agency  is a surefire way to create first-class content with an SEO...

Writing a blog might seem pretty simple and in theory, it is, unless you want it to become one of the most read examples on the internet. That takes certain skills and excellent copywriting ability, so which are the most popular as of 2019 and how do they keep their readers’ attention? Business Insider Despite the name, it’s not only business that's written about on this all-encompassing blog. Covering tech, finance, politics and general-interest stories, Business Insider aims to offer a no-nonsense overview of what's happening in the world and the formatting further amplifies its unfluffy approach to current affairs. 2017 was a record year for views for owner Henry Blodget and his team and the success of the blog is intrinsically connected to a comprehensive complementary social media presence. Using Facebook and Instagram to showcase interesting new articles, followers click through to the blog in their droves and fellow bloggers regularly link to the site...

Good content is a powerful weapon that has the ability to make extensive audiences engage with you and your business, while keeping you at the forefront of potential customers’ minds. Bad content, on the other hand, will make you a permanent fixture in the minds of discerning readers for all the wrong reasons. Read on to find out which cardinal sins of editorial creation make for the worst content, and, most importantly, what you can do to avoid them harming a carefully crafted outreach strategy. Bad readability A shockingly prevalent issue, poor readability can make the most fascinating article slip by totally unnoticed. You'll see extraneous pauses and sentences that go on forever, leaving you out of breath when you’re only reading in your head. This isn’t a spelling and grammar issue, either, just a simple case of a writer not expressing themselves in a fluid and natural way. The solution: use a readability checker. There...

One man’s trash is another’s treasure, which is why there have been some seriously odd insurance policies taken out in the past. Talking about the weird and wonderful types of insurance helps to put the more everyday policies into perspective. Plus, they’re a little bit of fun – how many of these have you heard before? 1. Hair today, gone tomorrow From particularly fine moustaches to unofficial trademark chest hair, people have been insuring their follicles for plenty of money for decades. Perhaps the most insane policy was that of Tom Jones, who covered his chest hair for a whopping $7,000,000. It didn’t help his singing, but it played enough of a role in his persona to warrant a premium. 2. Getting to the bottom of it Certain celebrities are known for their fantastic bodies and Jennifer Lopez was the original ‘curvy-bottomed’ superstar. Protecting her main asset, she took out an insurance policy for $27,000,000 to ensure that...

E-commerce has become a necessary tool in the fight for market share and profitability, but not enough companies understand how this burgeoning shopping trend can boost physical sales. That’s all about to change, however – and here are 20 key E-commerce statistics you need to know. 1.18% of all purchases made in the UK in 2019 are expected to be via E-commerce. Put into understandable terms, that means that almost a quarter of all sales will be made online, instead of in a physical store. It begs the question, will shops become obsolete? 2. The percentage of purchases made online is expected to rise to 95% by 2040. Experts are predicting that in just 21 years, shopping in any way other than online will be all but a thing of the past. It’s true that we are a convenience-driven society, but that’s a huge shift in purchasing behaviour. 3. 67% of online shoppers acquaint themselves with...

In certain circles, cruising has garnered a reputation for being something of an older-person’s holiday option, but taking an objective look at what a break on the water can offer reveals that it is so much more.   Forget what you think you know about cruises and you might just discover that they are the perfect holiday choice for most, if not all of us. It’s great for the ‘gram Modern travel marketing has taken an interesting turn. While there is still a huge amount of fantastic writing, coming from a place of genuine experience and interest, social media has leapt in to take holiday promotions to a new level.   Instagram has been particularly useful for the cruising world, with travel influencers posting pictures of incredible sights, irresistible food and stunning cabins, all while topping up those picture-perfect tans or wrapping up in the latest must-have outdoor gear. This might sound like a superficial motivation for boarding...

The aviation industry is ever-changing, and investing in content marketing, travel SEO and PR is paramount to success. Embracing new technology can also help companies gain a competitive edge, and Virtual Reality (VR) is one of these technologies that’s changing from being a novelty to having real-world, profit-driven uses. We look at how VR is being used by airlines today.   What is Virtual Reality? VR technology comprises a person wearing a VR headset that immerses them into a 360° environment. In addition to visual stimulus, there can also be audio and physical stimuli as part of the VR experience, working seamlessly to transport the user into a new environment. So, you would be able to see a door in front of you, interact with it and open it, while hearing the handle turning and the door being pulled open as you do it.   British Airways VR in-flight entertainment     Since August, British Airways has offered passengers the opportunity to...

There’s no point having amazing content if no-one sees it – that’s where SEO (Search Engine Optimisation) can help. SEO is a way of getting your content ranked at the top of the page so more people are likely to visit. Search engines look for indicators that your content is high quality and relevant to the subject. So, you just pack your content with certain keywords to send your site soaring to the top? No! It's not as simple as that. Search-engine algorithms are highly sophisticated now, and are very smart at detecting keyword-packed copy. Too many keywords and your site will be categorised as spam, and treated accordingly. Using a copywriting agency should form part of your content strategy. Such agencies create killer content that search engines love, while still being relevant and valuable to human audiences. Here are some of the top SEO-friendly tips that will help you get the...