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Content Writing Services

Content is the driving force behind your website, gaining links, likes and shares in an age of digital-media saturation. It’s therefore imperative you treat content as an asset and invest in quality alongside quantity.

Industry expert copywriters

Most people can write, but not everyone can be a copywriter, which is why we have a select team of experts who hail from a wide range of backgrounds.

Audiences and search engines know the difference between good copy and content that has merely been crafted with a view to yielding large numbers of views and links.

The secret to genuine online presence growth is to get the perfect blend of engaging articles, industry authority and brand voice. Woo’s writing team is as diverse as it is talented, with professionals coming from all walks of life and industries. From travel aficionados to financial services savants, we have a knowledgeable specialist for everything, which is why our customers keep returning to us.

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Branded SEO-friendly content

Testimonials and 5 Star Reviews

The world is online now and if you want to stay relevant, you need a digital footprint that accurately portrays your business.

Gaining and maintaining a large audience will, in part, depend on your ability to create representative and optimised content that engages browsers, converting them into customers. Woo is an expert at turning businesses into brands through creative content strategies and performance copywriting.

We have helped 100s of clients scale content, improve rankings & increase sales.

Testimonials and 5 Star Reviews

Testimonials and 5 Star Reviews
Dipesh Pattni
Founder and MD, GravitasQ
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“Woo understands how to write content that is on-brand and optimised for search, which ensures we continually see a positive impact on our SEO.”
Simon Schnieders
Founder, Blue Array
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“We’ve been really happy with the content delivered from WooContent. Copy is delivered on time and within budget and they’ve been able to work to some very demanding deadlines.”
Alberto Parrado
Head of SEO, Stellar Search
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"Our collaboration with Woo is great. We have found a sweet spot to collaborate and they are already a key asset for Stellar in terms of providing quality content creation to our clients."

Winning Results


Generation Home

Producing new sales and marketing collateral for Generation Home


Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket



Creating company investment insights for a new investor app, Investwise


A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.

One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.

Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.

The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.

We will work with you to make sure you are 100% satisfied with the content we produce.

This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.
Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.
Yes! The prices for our copy start at just £15 which is extremely cost-effective. Although there is a minimum order value of £500, this doesn’t have to be used immediately and we can come to a longer-term agreement if that is better for you and your business.
Of course. Our delivery function is set up to scale up or down within short periods of time so we can be as reactive as possible to our clients.
Between us, our team has more than 50 years’ experience of content production.
Unfortunately, we are unable to provide free samples. However, we will happily send you examples of our work that showcase our expertise.
We are happy to meet at your office for planning sessions where necessary. Our writers often communicate with clients, too, to ensure that the copywriting brief is watertight.
No. We offer copywriting services based on project fees and monthly retainers. When you work with Woo, you get the whole team, not just one writer.
All our clients are subject to NDAs which protect both parties in the exchange of information.

Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £500. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their own individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.

We can take payment via BACs, PayPal or credit card.

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Content writing services to boost your business

Blog posts

Increase your traffic, brand awareness and reach with professionally-written blog posts that customers and search engines love.

Landing pages

The right words attract the website visits you need. Our SEO content writing services help you maximise leads and conversions through clear, concise content.

Category pages

Increase sales by helping customers find your products through our traffic-driving category content.

Guest posts

Behind every successful link-building strategy is beautiful copywriting. Our content writing service provides engaging guest posts that turn clicks into


Build brand trust with our professionally-written guides — crucial in helping prospective customers make confident decisions about purchasing your products.

Tips, tricks and sales-boosting hacks

Our website content writing services deliver solutions to your customers’ everyday digital problems.

White papers

Establish your brand as a trusted authority within your industry with expertly-written white papers — a proven way to transform your B2B marketing strategy.

Case studies

Convert browsers into buyers and beat the competition with engaging case studies produced by professional writers with SEO know-how.

Product pages

Clean, crisp copy helps your customers make the best buying decisions for them. We’ll help you to drive your product sales with our powerful words.

Sales brochures

Writing persuasive content is what we do best. We translate your ideas into engaging stories that convince customers to buy from you.

Email sequences

It’s not what you say, it’s how you say it — minimise your use of words and convey a clear message to get maximum response rates from your email marketing.

How our content writing service works

At Woo, we follow a four-step process to deliver effective content to bring you success. Adopting a tailored approach to suit your needs alongside our tried-and-tested methodology ensures you receive high-quality, SEO-optimised content on time, every time.


Effective copy requires planning. We empower our writers with all they need to craft powerful content that drives results for your business. A content calendar, style guide and thorough briefs (including keyword research and page structures) ensure we can plan for success.


After receiving a brief, our expert writers carry out research to find reliable and up-to-date reference information. This allows us to create high-quality, SEO-optimised content to boost your reach and sales. 


Our team of experienced copywriters follow your style guide and our in-house best practice to ensure you receive audience-ready content that reflects your brand and requirements. If you’re looking for website content writing services that persuade and convert, we can help.


Woo’s experienced senior editors have worked for national and international media outlets and are accustomed to delivering content to a high standard. We immerse ourselves in your guidelines and brand voice to guarantee the content we deliver takes your business to the next level.


Woo for you - why choose us

Clear pricing

No surprises or hidden fees. Our pricing is transparent and simple.

Expert writers

Only the best copywriters for the job. Boost your business with the skills of our talented team.

Quick turnaround

If you need a content writing service urgently, we can deliver within 5 to 7 days.

High-quality talent

We use a rigorous vetting process to ensure our talented writers produce only the best.

Streamlined project management

Using agile and proven methods, we match industry-experienced writers with briefs.

Senior editors on every project

Our expert editors ensure your content is on-brand, SEO-optimised and ready to go.

Two rounds of revisions

We only sign off high-quality, polished content that you’re 100% satisfied with.

Original content

Our content is analysed by a market-leading plagiarism checker for your peace of mind.

Dedicated account managers

Woo takes pride in being highly responsive to fulfil your needs.

Cloud-based system

An efficient production system enables us to create quality content at speed and scale.

SEO content experts

Our team is trained to optimise your content for SEO success — customers and search engines will love it.


Working remotely allows us to pass on overhead savings to you, making high-quality content affordable and accessible.

Go to our FAQ page to find answers to the
most common questions we get asked.

SEO Copywriting FAQs

The normal way to start is by telling us exactly what you are looking for and why, at which point we provide you with a quote. Once we agree to work together, we’ll book a call to discuss the project and your requirements – it’s important for us to get to grips with your business and understand your target audience. After that, we’ll get cracking and stay in contact with you on progress, timescales and iterations. Your briefing is your chance to tell us everything that’s important to you about your business, including any examples of copy that you really like, to give us a good overview of what you’re looking for – and it gives us a chance to get to know you! If you don’t have a style guide, we can help you produce one as part of the briefing process.
The length of time will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing top-quality content, but whatever the timescale, we’re happy to let you know the best- and worst-case timescales – and we’ll keep you updated regularly along the way.
Keywords are important because they help create a focal point and purpose for your copy. Keywords allow us to create content that not only explains what you do really well, but also in a manner that your target audience will understand. Equally, by creating copy centred around a certain keyword or phrase, it will be easier for your target audience to find your business via your content – and your content is more likely to be in front of them when they’re searching for a product or service like yours.
As part of a content strategy, we’ll work with you to identify key terms or phrases you’re looking to target. We don’t pluck them from thin air; we research and use data to make sure we’re using keywords frequently searched by your target audience. If you already have a keyword strategy in place, then of course we will work with this.
An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users navigate your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked. Ultimately, they are good for SEO, so every page on your website should link to at least three other pages.

Anchor text is the hyperlinked words used in copy on a website. Anchor text is clickable – usually appearing in blue text and underlined – taking you to another page or piece of content either on your own website or to a reference point on another website.

Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the higher score would be the most likely to rank higher. It is a metric developed by SEO industry thought leaders www.moz.com.

Our copywriting pricing is competitive, but we have a minimum monthly order value of £500. We can offer you packages that encompass on-page and off-page SEO, so get in touch to find out what we can do for you.

Yes, we can source licensed images to use on your website. We’re here to make your life easier and take away the pain of generating high-quality SEO-friendly content at speed and scale.

Yes, we do. It depends on your needs and the scale of the project, but with our larger clients, we take care of this for them.

Here at Woo, we prefer to work on a medium- to long-term basis rather than identifying quick wins, although these seem to happen naturally. Developing content strategies and making an effort to obtain and create guest-blogging opportunities and relationships takes time, but by focusing on medium- to long-term strategies, the results are ultimately better and longer lasting. Letting us work with you on these projects also gives you more time to focus on the things important to you and your business, and you can let us worry about the boring SEO stuff!

Yes. We also offer link-building, content strategy and blogger outreach support. These elements, along with our copywriting services, all work together towards building your organic ranking profile, and getting your website in its optimum state to rank organically on search engines, giving you free traffic and getting you in front of your target audience.