Content Strategy Services

Great content marketing doesn’t happen without careful planning and a strategy to ensure your activity is aligned with your marketing and wider business goals. WooContent is a copywriting agency that combines content creation with digital marketing expertise to help businesses thrive online.

What is content strategy?

 

A content strategy is a focused plan to publish regular content with a goal, rather than creating pieces infrequently or on an ad-hoc basis with no clear objective. A content strategy helps you create content while considering your brand, digital marketing, and commercial  goals. To create an effective strategy, we first need to take stock of the quality of your existing content. We then create a series of documents and processes that help govern content creation ongoing, whether that is in-house or through a copywriting agency such as WooContent. If SEO is your focus, we can help you develop a keyword strategy, or work with an existing plan to ensure your copy is tailored for people and search.

Why you need a content strategy.

Most companies realise that today, content marketing is the most effective way to attract, convince and convert more visitors to their website into loyal customers. In fact, 91% of B2B marketers use content marketing and 86% of B2C marketers think it’s a key strategy. While it has been widely adopted, not as many brands have a formal content strategy in place to execute their campaigns in a consistent way. It’s too easy to get caught in the trap of thinking that content begins and ends with publishing. The right content strategy has the following benefits:

  1. It can improve your SEO, increasing your traffic
  2. It provides you with content to share on social media, which will improve traffic
  3. It can improve your AdWords quality score
  4. It improved on-site engagement and conversions
  5. It builds trust and loyalty

OUR APPROACH

1. ASSESSMENT AND AUDITING

Content does not begin and end with publishing. It’s vital to identify user needs and align these to your commercial goals before embarking on any form of content creation.

2. STRATEGY AND PLANNING

Based on the findings of our content audit, we are able to plan new-and-improved content strategies that take into account audience research and your individual business needs.

We can assist you with:

  • Persona creation

Developing a recognisable online persona is one way to ensure that your brand stands out against competitors. We commit ourselves to learning more about your needs and are able to shape your content strategy accordingly.

  • Tone of voice

A consistent tone of voice is vital to making digital content a seamless extension of your existing brand. Whether formal or informal, colloquial or concise, we’ll work closely with you to establish a preferred tone of voice specifically tailored to your brand.

  • SEO consultancy

All of our content strategies are underpinned by an extensive knowledge and understanding of best practice. As well as ensuring that content is of value to its audience, we implement effective processes to ensure it gets seen by the right people at the right time.

 

3. PRODUCTION

Consistency is key across all forms of digital content, so having the right documentation and processes in place to manage production is key. As such this consists of creating documents such as:

  • Briefing templates
  • Style guides
  • Content calendars
  • Reporting dashboards

WooContent has a cloud-based platform that allows us to plan, produce, edit and publish content in one place, streamlining content production, enabling us to produce high quality content at speed and scale.

CONTENT STRATEGY FAQs

 

How do I create a content strategy? 

When creating a content strategy, it’s important to consider your goals. What are you trying to achieve with your content? Are you looking to inform or teach, or are you looking to generate traffic and leads for your business? Making these decisions before content is created can help shape your content plan. Next, you should look at your target audience – how do they like to be spoken to, on which channels can they be found, and where will you distribute your content to make sure it’s seen? Once you have this information, you can create a content strategy that covers frequency of content, content forms, resources, responsibilities, distribution methods and budgeting – the foundations of a successful content strategy. This is why we are here to help, so get in touch for a free consultation.

 

What is content strategy in UX? 

UX – user experience – is a key consideration when developing content, not just for SEO purposes but also so you ensure your users can find and navigate your content regardless of distribution channel or viewing device. UX content strategy may involve making your copy more accessible. This is achieved by using simple words or phrases, staying away from jargon and using shorter sentences to make your content easier to digest. UX and content strategy should work hand in hand, not only developing the content itself but also the methods of distribution and making your content findable, readable and accessible to your target audience.

 

How much do content strategy services cost?

We usually offer content strategy as part of our copywriting services, but this depends on the size and scope of the project. We will typically ask you a series of questions at the engagement stage to understand where you are and where you would like to get to. Some of the questions we ask normally include:

 

  • Do you have a content strategy?
  • Do you have a formal briefing process and content calendar?
  • Do you have a style guide?
  • What are your key digital marketing channels?
  • Do you have a keyword strategy?
  • How do you measure success?

 

Please be advised we have a minimum monthly order value of £1,000.

Experience.

Here are just a few of the brands that we have had the pleasure of creating content for over the years…