Content Strategy Services

What is content strategy?

A content strategy is a focused plan to publish regular content with a goal, rather than creating pieces infrequently or on an ad-hoc basis with no clear objective. A content strategy helps you create content while considering your brand, digital marketing, and commercial  goals. To create an effective strategy, we first need to take stock of the quality of your existing content. We then create a series of documents and processes that help govern content creation ongoing, whether that is in-house or through a copywriting agency such as WooContent. If SEO is your focus, we can help you develop a keyword strategy, or work with an existing plan to ensure your copy is tailored for people and search.

Why you need a content strategy.

Most companies realise that today, content marketing is the most effective way to attract, convince and convert more visitors to their website into loyal customers. In fact, 91% of B2B marketers use content marketing and 86% of B2C marketers think it’s a key strategy. While it has been widely adopted, not as many brands have a formal content strategy in place to execute their campaigns in a consistent way. It’s too easy to get caught in the trap of thinking that content begins and ends with publishing. The right content strategy has the following benefits:

1. It can improve your SEO, increasing your traffic
2. It provides you with content to share on social media, which will improve traffic
3. It can improve your AdWords quality score
4. It improved on-site engagement and conversions
5. It builds trust and loyalty

OUR APPROACH

1. ASSESSMENT AND AUDITING

Content does not begin and end with publishing. It’s vital to identify user needs and align these to your commercial goals before embarking on any form of content creation.

2. STRATEGY AND PLANNING

Based on the findings of our content audit, we are able to plan new-and-improved content strategies that take into account audience research and your individual business needs.

We can assist you with:

• Persona creation

Developing a recognisable online persona is one way to ensure that your brand stands out against competitors. We commit ourselves to learning more about your needs and are able to shape your content strategy accordingly.

• Tone of voice

A consistent tone of voice is vital to making digital content a seamless extension of your existing brand. Whether formal or informal, colloquial or concise, we’ll work closely with you to establish a preferred tone of voice specifically tailored to your brand.

• SEO consultancy

All of our content strategies are underpinned by an extensive knowledge and understanding of best practice. As well as ensuring that content is of value to its audience, we implement effective processes to ensure it gets seen by the right people at the right time.

3. PRODUCTION

Consistency is key across all forms of digital content, so having the right documentation and processes in place to manage production is key. As such this consists of creating documents such as:

• Briefing templates
• Style guides
• Content calendars
• Reporting dashboards

WooContent has a cloud-based platform that allows us to plan, produce, edit and publish content in one place, streamlining content production, enabling us to produce high quality content at speed and scale.