A content strategy is a focused plan to publish regular content with a goal, rather than creating pieces infrequently or on an ad-hoc basis with no clear objective. A content strategy helps you create content while considering your brand, digital marketing, and commercial goals. To create an effective strategy, we first need to take stock of the quality of your existing content.
We then create a series of documents and processes that help govern content creation ongoing, whether that is in-house or through a copywriting agency such as Woo.
If SEO is your focus, we can help you develop a keyword strategy, or work with an existing plan to ensure your copy is tailored for people and search.
We usually offer content strategy as part of our copywriting services, but this depends on the size and scope of the project. We will typically ask you a series of questions at the engagement stage to understand where you are and where you would like to get to. Some of the questions we ask normally include: