Content Strategy.
WooContent is a copywriting agency that combines content creation with digital marketing expertise.
We help businesses plan and implement content strategies that have a positive, long-lasting effect on commercial results.
Our approach.
1. Assessment and auditing
The first step in developing an effective content strategy is analysing what’s already there.
2. Strategy and planning
Based on the findings of our content audit, we are able to plan new and improved content strategies that take into account audience research and your individual business needs.
3. Guidelines and governance
Consistency is key across all forms of digital content, so having the right process in place to oversee the development of valuable, high-quality content is vital.
Supporting services.
Persona creation
Developing a recognisable online persona is one way to ensure that your brand stands out against competitors. We commit ourselves to learning more about your individual brand identity and are able to shape your content strategy accordingly.
Tone of voice
A consistent tone of voice is vital to making digital content a seamless extension of your existing brand. Whether formal or informal, colloquial or concise, we’ll work closely with you to establish a preferred tone of voice that is specifically tailored to your brand.
Search consultancy
All of our content strategies are underpinned by an extensive knowledge and understanding of SEO copywriting best practice. As well as ensuring that content is of value to its audience, we implement effective processes to ensure that it gets seen by the right people at the right time.
CMS management
We understand that the structure of your website plays a key role in the development of your content strategy. We’re experts in WordPress management and are able to make sure that the back-end of your website supports your wider content efforts.
Experience.
Here are just a few of the brands that we have had the pleasure of creating content for over the years…
