Content Strategy

It’s all too easy to get caught in the trap of thinking that content begins and ends with publishing.

In reality, it’s vital to identify user needs and align these to your commercial goals, before embarking on any form of content creation.

Maybe you’re redesigning your website and need to take stock of your existing inventory or perhaps you have hundreds of blog posts that are not generating enough traffic or demonstrating a measurable return. Either way, the ultimate goal should be to create searchable content that is available to the right people, in the right place, at the right time.

WooContent is a copywriting agency that combines content creation with digital marketing expertise. We help businesses plan and implement content strategies that have a positive, long-lasting effect on commercial results.

Our approach:

1. Assessment and auditing

The first step in developing an effective content strategy is analysing what’s already there. By assessing the performance of existing content, we can suggest improvements. These may relate to its structure, readability and accessibility. Content gaps are identified and measures are put in place to ensure that content is made more engaging and valuable for the user.

2. Strategy and planning

Based on the findings of our content audit, we are able to plan new and improved content strategies that take into account audience research and your individual business needs. From sitemap creation to landing page briefs, we will develop an in-depth document that is invaluable to both designers and content creators.

3. Guidelines and governance

Consistency is key across all forms of digital content, so having the right process in place to oversee the development of valuable, high-quality content is vital. We work closely with each of our clients to develop a governance structure that works for them, from the creation of content calendars and briefing documents to the management of content production, publishing and maintenance.

Supporting services:

Persona creation – developing a recognisable online persona is one way to ensure that your brand stands out against competitors. We commit ourselves to learning more about your individual brand identity and are able to shape your content strategy accordingly.

Tone of voice – a consistent tone of voice is vital to making digital content a seamless extension of your existing brand. Whether formal or informal, colloquial or concise, we’ll work closely with you to establish a preferred tone of voice that is specifically tailored to your brand.

Search consultancy – all of our content strategies are underpinned by an extensive knowledge and understanding of SEO best practice. As well as ensuring that content is of value to its audience, we implement effective processes to ensure that it gets seen by the right people at the right time.

CMS management – we understand that the structure of your website plays a key role in the development of your content strategy. We’re experts in WordPress management and are able to make sure that the back-end of your website supports your wider content efforts.