A content strategy is a focused plan to publish regular content with a goal, rather than creating pieces infrequently or on an ad-hoc basis with no clear objective. A content strategy helps you create content while considering your brand, digital marketing, and commercial goals. To create an effective strategy, we first need to take stock of the quality of your existing content.
We then create a series of documents and processes that help govern content creation ongoing, whether that is in-house or through a copywriting agency such as Woo.
If SEO is your focus, we can help you develop a keyword strategy, or work with an existing plan to ensure your copy is tailored for people and search.
Most companies realise that today, content marketing is the most effective way to attract, convince and convert more visitors to their website into loyal customers. In fact, 91% of B2B marketers use content marketing and 86% of B2C marketers think it’s a key strategy.
While it has been widely adopted, not as many brands have a formal content strategy in place to execute their campaigns in a consistent way. It’s too easy to get caught in the trap of thinking that content begins and ends with publishing.
"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric"
"Really pleased with the quality of copywriting and guest posts Woo delivers. Affordable, on time, with fantastic results."
"Woo is an amazing copywriting & content marketing agency. Their prices are reasonable. In addition their professional services are exceptionally good and I will most definitely use them again and you should do the same."
"Woo create SEO-friendly content that my clients love. They are great strategists and always help me shape campaigns that deliver great results."
"Woo has helped me across a few areas including content, links & helping us build a content marketing strategy for our business. The work has been of a high standard and has made a direct impact on our site & the quality of leads we receive. I will be using them again for sure!"
"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."