A content strategy is a focused plan to publish regular content with a goal, rather than creating pieces infrequently or on an ad-hoc basis with no clear objective. A content strategy helps you create content while considering your brand, digital marketing, and commercial goals. To create an effective strategy, we first need to take stock of the quality of your existing content.
We then create a series of documents and processes that help govern content creation ongoing, whether that is in-house or through a copywriting agency such as Woo.
If SEO is your focus, we can help you develop a keyword strategy, or work with an existing plan to ensure your copy is tailored for people and search.
Most companies realise that today, content marketing is the most effective way to attract, convince and convert more visitors to their website into loyal customers. In fact, 91% of B2B marketers use content marketing and 86% of B2C marketers think it’s a key strategy.
While it has been widely adopted, not as many brands have a formal content strategy in place to execute their campaigns in a consistent way. It’s too easy to get caught in the trap of thinking that content begins and ends with publishing.