CONTENT STRATEGY FAQs
How do I create a content strategy?
When creating a content strategy, it’s important to consider your goals. What are you trying to achieve with your content? Are you looking to inform or teach, or are you looking to generate traffic and leads for your business? Making these decisions before content is created can help shape your content plan. Next, you should look at your target audience – how do they like to be spoken to, on which channels can they be found, and where will you distribute your content to make sure it’s seen? Once you have this information, you can create a content strategy that covers frequency of content, content forms, resources, responsibilities, distribution methods and budgeting – the foundations of a successful content strategy. This is why we are here to help, so get in touch for a free consultation.
What is content strategy in UX?
UX – user experience – is a key consideration when developing content, not just for SEO purposes but also so you ensure your users can find and navigate your content regardless of distribution channel or viewing device. UX content strategy may involve making your copy more accessible. This is achieved by using simple words or phrases, staying away from jargon and using shorter sentences to make your content easier to digest. UX and content strategy should work hand in hand, not only developing the content itself but also the methods of distribution and making your content findable, readable and accessible to your target audience.
How much do content strategy services cost?
We usually offer content strategy as part of our copywriting services, but this depends on the size and scope of the project. We will typically ask you a series of questions at the engagement stage to understand where you are and where you would like to get to. Some of the questions we ask normally include:
- Do you have a content strategy?
- Do you have a formal briefing process and content calendar?
- Do you have a style guide?
- What are your key digital marketing channels?
- Do you have a keyword strategy?
- How do you measure success?
Please be advised we have a minimum monthly order value of £1,000.