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Content Strategy

With 13 years experience managing high-quality and high-volume content production, we have the technology, people and know-how to deliver exceptional campaigns at speed and scale.

Types of content we produce

Landing Page

First impressions count, so your web pages need fresh, engaging copy that serves a purpose. We ensure that your landing page meets the highest standards for both SEO and user experience.

Product and Category

Our talented writers produce product descriptions and category pages that are clear and concise, inspiring consumers to feel as passionate about your products as you do.

Blog Posts

We have years of experience in producing effective content strategies, ensuring that you benefit from each and every post that is published.

Ebooks

Whether your company specialises in B2B or B2C services, we are on hand to create high-quality resources that illustrate exactly what you have to offer.

Press Releases

The way you tell a story is just as critical as the message. If you have something worth shouting about, we can get it heard by the people that matter.

Guest Posting

Behind every good link-building strategy is beautiful copywriting. We can produce click-worthy guest posts to build your domain authority and enhance your brand.

What is content strategy?

A content strategy is a focused plan to publish regular content with a goal, rather than creating pieces infrequently or on an ad-hoc basis with no clear objective. A content strategy helps you create content while considering your brand, digital marketing, and commercial goals. To create an effective strategy, we first need to take stock of the quality of your existing content. 

We then create a series of documents and processes that help govern content creation ongoing, whether that is in-house or through a copywriting agency such as Woo. 
If SEO is your focus, we can help you develop a keyword strategy, or work with an existing plan to ensure your copy is tailored for people and search.

Experience

Strategy and planning

Through the use of data and analysis, we provide performance-based content strategies, aligned with business goals.

Content production

High-quality content at scale, in different formats, optimised for people and search, on brand and on time.

Publishing

We can save you time and money by delivering content straight to your CMS or ecommerce platform.

Testimonials

FAQs

When creating a content strategy, it’s important to consider your goals. What are you trying to achieve with your content? Are you looking to inform or teach, or are you looking to generate traffic and leads for your business? Making these decisions before content is created can help shape your content plan. Next, you should look at your target audience – how do they like to be spoken to, on which channels can they be found, and where will you distribute your content to make sure it’s seen? Once you have this information, you can create a content strategy that covers frequency of content, content forms, resources, responsibilities, distribution methods and budgeting – the foundations of a successful content strategy. This is why we are here to help – get in touch for a free consultation.
UX – user experience – is a key consideration when developing content, not just for SEO purposes but also to ensure that your users can find and navigate your content regardless of distribution channel or viewing device. UX content strategy may involve making your copy more accessible. This is achieved by using simple words or phrases, staying away from jargon and using shorter sentences to make your content easier to digest. UX and content strategy should work hand in hand, not only developing the content itself but also the methods of distribution and making your content findable, readable and accessible to your target audience.
 

We usually offer content strategy as part of our copywriting services, but this depends on the size and scope of the project. We will typically ask you a series of questions at the engagement stage to understand where you are and where you would like to get to. Some of the questions we ask normally include:

  • Do you have a content strategy?
  • Do you have a formal briefing process and content calendar?
  • Do you have a style guide?
  • What are your key digital marketing channels?
  • Do you have a keyword strategy?
  • How do you measure success?