Who is this service for?

Agencies

We understand that agency life is always busy, with your time focused on keeping clients happy. Let us take care of the essentials that will boost your business, whether it’s a punchy social media campaign, a go-viral infographic or an effective link-building campaign.

SMEs

If you’re a small- to medium-sized enterprise, a solid content marketing strategy will make a real difference to your business. Whether it’s creating a content hub or developing smart tactical campaigns, we deliver content marketing that has a long-lasting positive impact.

Freelancers

It’s not just companies that need strong content marketing – if you’re a freelancer trying to make yourself heard, your website needs to impress – and that’s where we can help. We can improve your site’s SEO to boost your Google ranking, and craft optimised content to get you noticed.

Why invest in content marketing?

75% of marketers are increasing their budget for content marketing, which is one of the most cost-effective digital marketing techniques there is. Here are five reasons why you should do the same:

1.

Content Marketing Boosts Brand Awareness

Content marketing is a great way to build brand awareness, provided your content is engaging. Win the trust of your audience and they’ll share your content, increasing your reach and awareness.

2.

Content Marketing Educates Your Audience

People are much more likely to educate themselves about a company by reading a blog post or article than a standard advert. A strong content marketing strategy will inform your audience and encourage them to seek out your content online.

3.

Content Marketing Builds Trust

Build a relationship with your audience through content marketing and they’re more likely to buy from you – it’s as simple as that. Earn their trust and you’ll get a valuable head start over your competitors.

4.

Content Marketing Increases Sales Leads

The evidence is compelling – content marketing costs significantly less than paid ads but generates three times as many leads, and with a higher conversion rate. It’s a no-brainer.

5.

Content Marketing Increases Loyalty

Content marketing is a great way to encourage customer loyalty. Create compelling content and they’ll come back for more, creating a strong sense of community and engagement.

Our Approach
As a content marketing agency, Woo has the knowledge, ideas and expertise to get your business the results it needs. From implementing your first campaign to rejuvenating and improving existing strategies, we have the know-how to help you get ahead.

Our experts get to know your business and its goals by working with you every step of the way. By understanding your audience, we can establish where they spend their time online and the content that will generate the highest levels of interaction.

The typical process we apply when working with clients can be summarised into four stages:
Plan
We meticulously research your market and understand your target audience before coming up with ideas backed up by data.

Creation
Whether it’s written or visual content, our team of industry experts create compelling articles, infographics and social-media posts that inform and engage.
Promotion
We create strong link-building and digital PR campaigns that boost not just brand awareness but also your SEO and Google performance.

Measure
We’ll provide all the key stats you need to measure the success of your campaigns, including data on traffic, links, likes and shares.

Types of content we produce

No matter the size and scope of the project, our team is committed to achieving exceptional results. From brochure content to website copy, we take pride in delivering results on time and on budget, including:

Some of the popular formats of content we can produce for you include:

Copywriting

First impressions matter. For most customers, written content is the first thing they'll engage with when getting to know your brand. Our high-quality copy is optimised to appeal to readers and search engines alike, helping to ensure that your brand gets noticed and engages the people who matter most.

Guest posts

Links are still a driving force behind helping your website rank for specific keywords. In order to fuel your SEO, it’s imperative you invest in link building. Woo has developed relationships with thousands of bloggers, journalists and editors, which we use to sell in content ideas that include links to our clients’ websites.

Infographics

Looking for a more engaging way to present information to your target audience? Our design team are experts in creating high-quality infographics with social sharing in mind. Help keep your message clear, visually appealing and easy to digest with fresh, relevant infographic designs.

Case studies

  • CruiseDeals.co.uk

    Content marketing campaign
    Is living in London more expensive than living on a cruise ship?
    View case study
  • Charter-A

    Content marketing campaign
    Dine at the top table with Charter-A
    View case study
  • Holiday Hypermarket

    Content marketing campaign
    Implementing a content hub campaign for a travel retailer
    View case study
  • LateDeals.co.uk

    Content marketing campaign
    Child free zones on flights
    View case study

Testimonials

  • Ian Crawford

    "Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric"

    Brand Manager
    HolidayHypermarket.co.uk
  • Dipesh Pattni

    "Really pleased with the quality of copywriting and guest posts Woo delivers. Affordable, on time, with fantastic results."

    Director
    help4addiction.co.uk
  • Monty Jivraj

    "Woo is an amazing copywriting & content marketing agency. Their prices are reasonable. In addition their professional services are exceptionally good and I will most definitely use them again and you should do the same."

    Gannons Solicitors
  • James Rusell

    "Woo create SEO-friendly content that my clients love. They are great strategists and always help me shape campaigns that deliver great results."

    MD
    Flat Frog
  • Michael Ryan

    "Woo has helped me across a few areas including content, links & helping us build a content marketing strategy for our business. The work has been of a high standard and has made a direct impact on our site & the quality of leads we receive. I will be using them again for sure!"

    MD
    Mr SEO
  • Assad Khan

    "As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."

    MD
    Elliot Recruitment

FAQs

What is Content Marketing?

Content marketing is the use of content to increase audience engagement and brand awareness, drive sales leads and build customer loyalty.

What does Content Marketing include?

Many things! The most common content types are blog posts, infographics, social-media posts, images and video content, but there are many more elements in content marketing, including email newsletters, white papers, case studies, and many more.

Does Content Marketing work?

Yes. On average, content marketing campaigns generate three times as many sales leads as traditional adverts. Not only that, their conversion rates are higher, too.

Why is Content Marketing more effective than traditional ads?

Because research has shown that customers are much more likely to trust a well-written, engaging piece of content over a standard advert. A blog post or social-media post establishes a rapport with your audience and builds trust, something that traditional adverts typically fail to do.

How does Content Marketing drive leads and revenue if it’s not advertising anything?

This is the clever bit. Customers don’t think along the lines of ‘I must buy Product A’. Instead, they have a problem that needs solving, which they then research and resolve. And if you’ve created a strong connection with them, they’re likely to use you to solve that problem.

More FAQs...

Will my Content Marketing campaign go viral?

We can’t guarantee that, but we’ll try to make it happen! What we do guarantee is that we’ll understand your business, your goals and audience, come up with compelling campaigns and content and do everything we can to make them a success.

Is Content Marketing the same as SEO?

No. Content marketing is a strategy that connects with potential customers in a variety of ways, such as social media, blog posts, and so on. SEO (Search Engine Optimisation) is a technique that makes your content accessible for search engines, through the use of keywords, page-load times and many other factors.

How to measure content marketing return on investment (ROI)

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite this, proving the value of your content to your bosses and peers is another task entirely. In theory, measuring the return of your content strategy sounds straightforward. You probably already have an idea whether it’s working or not. But how do you measure return on investment (ROI) in practice? Here are some of the best way of doing so.

Calculating ROI

In plain terms, to calculate ROI, subtract the spend from the return, then divide the return by the amount spent – in this example, our return is £20,000 and our spend is £10,000:

(£20,000 – £10,000) / £10,000 = 1.00

ROI = current value of investment minus cost of investment divided by cost of investment.

This will give you a decimal that can be expressed as a percentage (in this case, 100%). You’ll already know this but if it’s a positive number, well done, your activity drove more money than you spent. If it’s negative, it probably wasn’t worth the effort.

The underlying stats

The actual formula for ROI is relatively straightforward. Adding up how much you spend should also be simple, providing you have kept accurate records. Add up everything from time spent, salaries paid, agency fees, media spend, design costs and anything else you can think of for the most accurate reflection.

The most difficult part with content marketing is putting a figure on the return.

Lead generation

Identifying the return is easier for some types of content over others. If your content is behind a lead-generation form that requires users to enter their details before accessing the file, you’re in luck. Evaluating the amount of business it drove is as simple as matching the lead value to the downloads. It may be worth doing this with potential lead value (whether it was won or lost) and actual sales value. This way, you can prove the worth of your content – it’s up to the sales team to close the lead.

You can see this method in action with Hubspot’s Complete Collection of Content Creation Templates. If you want to download them, you have to tell Hubspot who you are, and you can bet they’ll get in contact afterwards. If your lead-generation form is connected to your customer database – like Hubspot’s will be – then this process is even more simple.

Alternative ways of evaluating return

For other types of content, it’s less straightforward. Blogs, videos, articles, guest posts, infographics, case studies and other pieces of content will all contribute to sales in various ways without getting that final conversion. To find the ROI for these, you’ll have to be more creative as there are many methods:

    • Engagement
      • For some, the amount of engagement a page drives is a good indicator of its value. A higher number of page views, time on site and a lower bounce rate are all good indicators of engagement. The more engaged your users are, the more likely they are to get in touch or buy from you.
    • SEO performance
      • Your content may be extremely valuable at improving your search rankings and driving visits – and, ultimately, sales – for your site. To work out the return of individual pages or pieces of content, you can work out the page views as a percentage of total page views, and extrapolate this to the total amount of business driven by natural search. This can also apply to sections of your site, for example your blog.
    • Backlinks
      • Backlinks are important for good SEO performance. If backlinks are one of your goals, they can be used to determine the value of content. The number of backlinks is important, but the quality of the sites linking to you can be even more so.
    • Social media metrics
      • Content is the lifeblood of successful social media, so the amount of business coming from social links is often a good indicator of successful content. Keeping track of likes, shares and views of different posts is also a good demonstration of the value of different content.

Attribution models in Google Analytics

There are many ways of attributing the value of sales you have made to the marketing efforts that drove them. It’s a complex journey, because users move between channels over a significant period of time before they make their purchase.

Google Analytics is a great free tool that is helpful when evaluating the return of content. Its Page Value metric puts a financial figure against each page based on the contribution it makes to sales. The higher the number, the higher the value.

The tool also allows you to look at your marketing performance using different attribution models, providing you have e-commerce tracking set up. There are the standard models: first click, last click, time decay and linear. There is also the option to create a custom model. It’s worth looking at your content using different models to see how and where it contributes, so you can optimise it.

Start simply

Evaluating the return from content marketing can be as complicated or simple as you like. Our advice is to start off small and grow from there. It’s better to have a baseline figure that everyone understands and gives you a starting point rather than spending time and energy on a more accurate figure that probably isn’t worth the effort. Once you’re confident, you can move towards an ROI value that is accurate and actionable.

Get in touch with WooContent today to discover how as a copywriting agency we can support your content marketing strategy.

£500 Minimum Order Value
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