Professional Content Marketing Service
Elevate your brand and generate links, likes and shares that will increase sales.
Woo create award-winning campaigns.
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Why Invest In Content Marketing?
Content Marketing Boosts Brand Awareness
Content marketing is a great way to build brand awareness, provided your content is engaging. Win the trust of your audience and they’ll share your content, increasing your reach and awareness.
Content Marketing Educates Your Audience
People are much more likely to educate themselves about a company by reading a blog post or article than a standard advert. A strong content marketing strategy will inform your audience and encourage them to seek out your content online.
Content Marketing Builds Trust
Build a relationship with your audience through content marketing and they’re more likely to buy from you – it’s as simple as that. Earn their trust and you’ll get a valuable head start over your competitors.
Content Marketing Increases Sales Leads
The evidence is compelling – content marketing costs significantly less than paid ads but generates three times as many leads, and with a higher conversion rate. It’s a no-brainer.
Content Marketing Increases Loyalty
Content marketing is a great way to encourage customer loyalty. Create compelling content and they’ll come back for more, creating a strong sense of community and engagement.
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization
Why Businesses Choose Woo?
Industry-specific writers
Performance-led strategists
Dedicated account management
SEO content experts
Fast and efficient, with quick turnaround delivery
Seamless publishing
Highly affordable
We align clients with copywriters who have direct industry experience
We understand the key metrics that drive content ROI
We are consultative and responsive to your needs
We know how to make content rank more quickly
We deliver content at scale
We can integrate our CMS with yours, reducing admin time and cost
As a virtual agency, we don’t carry the large overheads other agencies do
Industry-specific writers
We align clients with copywriters who have direct industry experience
Performance-led strategists
We understand the key metrics that drive content ROI
Dedicated account management
We are consultative and responsive to your needs
SEO content experts
We know how to make content rank more quickly
Fast and efficient, with quick turnaround delivery
We deliver content at scale
Seamless publishing
We can integrate our CMS with yours, reducing admin time and cost
Highly affordable
As a virtual agency, we don’t carry the large overheads other agencies do
We Have Helped 100s of Clients
Increase Brand Awareness And Sales!
Award-Winning Campaigns
CruiseDeals.co.uk
Content marketing campaign
Is living in London more expensive than living on a cruise ship?
Holiday Hypermarket
Content strategy and creation
Implementing a content hub campaign for a travel retailer
LateDeals.co.uk
Travelling with children on a plane
To generate national coverage for holiday deals, Increase awareness & links for improved SEO.5 Star Reviews
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Types Of Content Marketing Campaigns
Copywriting
First impressions matter. For most customers, written content is the first thing they'll engage with when getting to know your brand. Our high-quality copy is optimised to appeal to readers and search engines alike, helping to ensure that your brand gets noticed and engages the people who matter most.
Guest posts
Links are still a driving force behind helping your website rank for specific keywords. In order to fuel your SEO, it’s imperative you invest in link building. Woo has developed relationships with thousands of bloggers, journalists and editors, which we use to sell in content ideas that include links to our clients’ websites.
Infographics
Looking for a more engaging way to present information to your target audience? Our design team are experts in creating high-quality infographics with social sharing in mind. Help keep your message clear, visually appealing and easy to digest with fresh, relevant infographic designs.
FAQs
Content marketing is the use of content to increase audience engagement and brand awareness, drive sales leads and build customer loyalty.
Many things! The most common content types are blog posts, infographics, social-media posts, images and video content, but there are many more elements in content marketing, including email newsletters, white papers, case studies, and many more.
Yes. On average, content marketing campaigns generate three times as many sales leads as traditional adverts. Not only that, their conversion rates are higher, too.
Because research has shown that customers are much more likely to trust a well-written, engaging piece of content over a standard advert. A blog post or social-media post establishes a rapport with your audience and builds trust, something that traditional adverts typically fail to do.
This is the clever bit. Customers don’t think along the lines of ‘I must buy Product A’. Instead, they have a problem that needs solving, which they then research and resolve. And if you’ve created a strong connection with them, they’re likely to use you to solve that problem.