Menu
Content marketing is a great way to build brand awareness, provided your content is engaging. Win the trust of your audience and they’ll share your content, increasing your reach and awareness.
People are much more likely to educate themselves about a company by reading a blog post or article than a standard advert. A strong content marketing strategy will inform your audience and encourage them to seek out your content online.
Build a relationship with your audience through content marketing and they’re more likely to buy from you – it’s as simple as that. Earn their trust and you’ll get a valuable head start over your competitors.
The evidence is compelling – content marketing costs significantly less than paid ads but generates three times as many leads, and with a higher conversion rate. It’s a no-brainer.
Content marketing is a great way to encourage customer loyalty. Create compelling content and they’ll come back for more, creating a strong sense of community and engagement.
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization
First impressions matter. For most customers, written content is the first thing they'll engage with when getting to know your brand. Our high-quality copy is optimised to appeal to readers and search engines alike, helping to ensure that your brand gets noticed and engages the people who matter most.
Links are still a driving force behind helping your website rank for specific keywords. In order to fuel your SEO, it’s imperative you invest in link building. Woo has developed relationships with thousands of bloggers, journalists and editors, which we use to sell in content ideas that include links to our clients’ websites.
Looking for a more engaging way to present information to your target audience? Our design team are experts in creating high-quality infographics with social sharing in mind. Help keep your message clear, visually appealing and easy to digest with fresh, relevant infographic designs.