20th September 2012
Website content: a best practice guide

Website content is a valuable resource. Do it right, and you can inform your clients – both existing and prospective – and drive your site up Google’s rankings. Bad website content can be bad for business: failing to inform customers, maybe even putting them off, and failing to grab Google’s attention. What follows is a […]

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14th September 2012
Top tips for making compelling off-page content

Every successful writer knows that content is king. And the secret to crafting excellent SEO content isn’t inspiration or creative brilliance – it’s all in the research, planning, structure and execution. First things first Start with the audience and the angle, as it always starts with understanding the people who you’re writing for. Look at […]

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