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Content Marketing Blog

Our blog at WooContent contains the very best thoughts and analysis from the world of content marketing and copywriting.

8th October 2012
Mobile web and SEO: things to consider

Smartphones have changed the way people use the internet and, with the uptake of smartphones now making waves in developing markets, the mobile browsing revolution shows little sign of abating. A recent Google survey demonstrated that 9 out of 10 mobile searches result in an action (e.g. purchasing products or visiting businesses), so making sure […]

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26th September 2012
SEO investment is growing

The field of search engine optimisation (SEO) continues to expand as more companies invest in attracting the UK’s ever-growing online market. According to estimates from Econsultancy, SEO in the UK marketplace was worth £436 million  in 2010, up 16% from 2009. Ofcom Communications Market report show there has been a distinct increase in the amount […]

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24th September 2012
Google Panda update is the calm before the Penguin storm

Google released its 19th iteration of the Panda update this week, with less than 1% of sites affected, but storm clouds are gathering in the shape of the next Penguin update. February 2011’s original Panda update was a major blow by the search engine against link farms, and 12% of all search queries were shaken […]

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24th September 2012
The ever increasing number of fake social media reviews

Online reviews play a huge role in our decision making processes, but will they in the future? According to studies carried out by tech research company Gartner, 15% of social media reviews will be fake by 2014. This brings to light the practices that businesses are using to increase their visibility and ratings. By paying […]

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20th September 2012
Website content: a best practice guide

Website content is a valuable resource. Do it right, and you can inform your clients – both existing and prospective – and drive your site up Google’s rankings. Bad website content can be bad for business: failing to inform customers, maybe even putting them off, and failing to grab Google’s attention. What follows is a […]

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14th September 2012
Top tips for making compelling off-page content

Every successful writer knows that content is king. And the secret to crafting excellent SEO content isn’t inspiration or creative brilliance – it’s all in the research, planning, structure and execution. First things first Start with the audience and the angle, as it always starts with understanding the people who you’re writing for. Look at […]

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