Microsoft’s Bing search engine has been gaining significant momentum in the past month after the highly successful ‘Bing it on’ campaign. The campaign allowed users to compare Bing’s organic search results with Google’s to see which they preferred. With over 5 million people taking on the challenge, there have been some surprising results. Answer Research […]
Mark Zuckerberg took to Facebook to announce that 1 billion people use the social networking website every month. Zuckerberg broke the news with a status update, thanking the Facebook community and making it clear that he was committed to improving the social networking website. It comes only just over two years after Facebook reached the […]
Very little has captured the attention of the SEO community in recent years like Google’s Panda and Penguin updates. Beneath the cute monikers lie algorithm changes that have shaken up the industry, and put webmasters and SEOs that have failed to add value to the internet. The Panda class of updates, with its steady stream […]
News copy is an art unto itself. How to write clearly and informatively, and hold people’s attention for the duration of an article, often on a subject they know nothing about? The way you write news content is very different to how you would pen a blog post, let alone a product guide or landing […]
Smartphones have changed the way people use the internet and, with the uptake of smartphones now making waves in developing markets, the mobile browsing revolution shows little sign of abating. A recent Google survey demonstrated that 9 out of 10 mobile searches result in an action (e.g. purchasing products or visiting businesses), so making sure […]
The field of search engine optimisation (SEO) continues to expand as more companies invest in attracting the UK’s ever-growing online market. According to estimates from Econsultancy, SEO in the UK marketplace was worth £436 million in 2010, up 16% from 2009. Ofcom Communications Market report show there has been a distinct increase in the amount […]
Google released its 19th iteration of the Panda update this week, with less than 1% of sites affected, but storm clouds are gathering in the shape of the next Penguin update. February 2011’s original Panda update was a major blow by the search engine against link farms, and 12% of all search queries were shaken […]
Online reviews play a huge role in our decision making processes, but will they in the future? According to studies carried out by tech research company Gartner, 15% of social media reviews will be fake by 2014. This brings to light the practices that businesses are using to increase their visibility and ratings. By paying […]
Website content is a valuable resource. Do it right, and you can inform your clients – both existing and prospective – and drive your site up Google’s rankings. Bad website content can be bad for business: failing to inform customers, maybe even putting them off, and failing to grab Google’s attention. What follows is a […]
Every successful writer knows that content is king. And the secret to crafting excellent SEO content isn’t inspiration or creative brilliance – it’s all in the research, planning, structure and execution. First things first Start with the audience and the angle, as it always starts with understanding the people who you’re writing for. Look at […]
