A key lesson that 2020 has taught so far is to expect the unexpected. Rapid changes have been made to mitigate the challenges it has presented. Businesses have gone bust, concerts have been cancelled, and travel severely restricted. However, despite this, one thing remains constant – the need to communicate. Never has there been so […]
It’s not an easy task to get the attention of copywriting agencies if you’re just beginning your copywriting career. On top of pressing deadlines and valuable clients you cannot let down, a copywriting agency typically has many copywriters to choose from. The truth is, an overwhelming majority of copywriting agencies would be highly reluctant to […]
What Makes a Good Copywriter? Whenever you come across the job description of a copywriter, it’s always the same – ‘must be good at English’, ‘must possess exceptional communication skills’, and, of course, ‘must be creative’. It should be obvious that any professional copywriter will possess these qualities. The question remains, however, what exactly constitutes […]
What Is Inbound Marketing? Even if you don’t know what inbound marketing is, you must have heard of the term. It’s important to know that inbound marketing is so much more than just another passing trend. It’s a newfound way of marketing that poses a serious threat to traditional outbound content marketing services. Research shows […]
How to Create the Perfect Copywriting Brief Template Are you currently employing a writer’s copywriting services to have your company’s product descriptions or blog posts written? Well, in order to ensure the work gets done properly, it’s important to outline a few things about your company and the project for them in the form of […]
The importance of e-commerce or retail copywriting cannot be overstated. According to recent estimates, only 3% of people who visit e-commerce websites end up making a purchase, which is a worryingly low stat. But don’t worry, there are some practical things you can do. For example, one established way to get this figure up is […]
What Is A Content Hub and Why You Need One Online competition is getting more intense, especially with larger companies having budgets for SEO, social media promotion and email marketing. With all these resources, the bigger companies have more content and a hub for relevant tropics, making it easier for Google and users to find […]
Link Building Hacks A few years ago, SEO was a straightforward process for people – they would just buy links in bulk and cram them onto their pages. This sort of spamming may have been overlooked then but it is certainly not the case now. Google’s new algorithms don’t allow spammers and it pushes their […]
How Much Content Should I Be Producing for A Positive Return? One question I get from a lot of content marketers, creators, brand owners and even companies utilising content marketing services is how much content they should produce to get good returns for their brands, as well as the best content strategy to employ. One […]
What Is a Link Builder? Link builders are individuals who specialise in content publicity. They advertise a website’s assets – products, pages, services – to other websites in the hopes of them leading back to it. As such, hiring the right person who provides exceptional link building services is pivotal to a company’s overall success. […]
