Content Marketing Blog

Guest posting is vital to content marketing. Apart from being important for driving traffic to your website and building your backlink profile, guest posting also helps to reach new audiences, build topical authority and increase brand exposure. However, it can be difficult to get going, especially if you have no idea how to write a […]

Over the past couple of years, you wouldn't talk about content without mentioning videos. It's safe to say that video is now the king of content, with companies discovering innovative ways of making their products popular by using enticing videos. For most people, engaging with videos is effortless. That is why videos are great for […]

For online businesses, developing a strategy that increases your chances of ranking higher on search engines ultimately helps the growth of your business. SEO copywriting is an important part of a strong digital strategy. Therefore, when powerfully written online content is combined with other tactics, it can lead to an increase in your conversions, help […]

Infographics can be described as a power tool for delivering high-impact graphics. And despite a drop in popularity, infographics continues to be a successful strategy as they beat other forms of visual content and help to improves SEO. Not only are infographics a fantastic way to narrate a story, but they are also colourful and […]

Even though guest posting is a great way of getting backlinks from relevant websites, you also get referral traffic, brand recognition, and authority on the web. In online marketing guides on how to improve SEO, link building – essentially, getting a link from other websites back to yours – always comes the top of the […]

When customers visit your site, the first thing they notice is your product images. Their first impression is shaped by the quality of these images. Then a tipping point is reached where they either continue browsing before finally making a purchase or they leave your site. The growth of the digital marketplace has led to […]

If you run an online business, you thrive on traffic. It’s the flow of readers on your website, and as a website owner, your audience is your most prized possession. And it is often challenging to attract one. If you want to boost your blog, you have to overcome your biggest challenge – writing content […]

Would you prefer reading a page full of words or one with eye-catching colourful pictures or charts? Most people will prefer a good-looking page with pictures – or, more precisely, an infographic. That is because infographics – a form of visual aid – help you understand things, and retain information. Infographics are an excellent tool […]

Content revolves around an assortment of web pages, blogs and Tweets that work in tandem with the objectives of a business. Well, that's what most people think, and it's partly right. Even though quality content, branding and social media outreach are the fundamentals of content management, when you put things into perspective, you’ll realise there’s […]

Guest posts are a great way of building links to your website. Also known as guest blogging, writing content for someone else's website or blog under your name helps you reach a wider audience, too. If your content resonates with them, your readership will build, and readership will bring traffic to your own site. Guest posting […]