9th October 2020
How To Carry Out Thorough Copywriting Research

In most cases, what's most challenging about copywriting isn't writing the copy itself; it's doing the research. For most people, once the research is complete, the writing is straightforward. But to get the materials, information, and relevant ideas for the copy – that's the hard part. In this article, we’ll take a look at the […]

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25th September 2020
How To Write Content For Google Featured Snippets

Boosting your business’s exposure should be the goal of every entrepreneur. One way that’s overlooked quite a bit is Google’s featured snippet. In this article, we will break down how to write content for this and the benefits of doing so. What is a Featured Snippet? More than likely you have Googled a question and […]

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25th September 2020
6 Stages of the Buying Process You Need Content For

6 Stages of the Consumer Buying Process You Need to Create Content For When you buy something, you may not realise you are following certain steps when doing so. Some retailers are also unaware of this and they just think if someone wants a certain item, they will buy it. There is a science behind […]

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24th September 2020
How To Optimise Your Google My Business Page In 2020

Optimising your Google Business Profile is pivotal for increasing visibility in local search, standing out among your competitors and winning customers online across Google Maps. Here are a few ways to morph your Google Business Profile into a great tool for marketing and lead generation for your local business. 1. Create a Google My Business […]

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24th September 2020
Is Blogging For Your Business Still Worthy?

Is Blogging For Your Business Still A Worthy Investment? With the explosion of social media marketing these past few years, many businesses are considering whether investing in blogging is worth their time and money. Some have even halted their blogging in favour of social media marketing. If you are unsure whether to start/keep blogging, the […]

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24th September 2020
How To Write The Perfect About Us Page

First impressions are key in business and can be the difference between landing that top client and not bringing any business in at all. That’s why spending time to write the perfect About Us page is essential. Your potential customer has already taken the first step. They are interested in using your service or buying […]

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24th September 2020
How Many Words Should My Landing Pages Be?

A landing page is a standalone web page created precisely for one purpose – earning conversions. Don’t confuse it with a homepage – that is something entirely different. Your company’s homepage can be any number of words depending on your products and services as well as your target audience – it could even be just […]

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24th September 2020
Does Longer-Form Content Rank Better?

Even though it isn’t set in stone, long-form content is typically categorised as content that contains more than 1,000 words. It is true that longer content does better in terms of search rankings. In fact, studies have made it abundantly clear that longer-form content dominates the first page of the search results. But do you […]

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24th September 2020
Six Ways To Optimise Your Category Pages

A category page is an essential part of every website – it clusters individual webpages together if they have the same theme or subject. Cluster pages tend to target keywords used by consumers when searching for similar products and services. It can be difficult at times to optimise category pages for organic search rankings since, […]

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17th September 2020
The Best Copywriting Blogs To Follow

Writing doesn’t come naturally for everyone, yet it is an important skill to learn. It is also a skill that is developed over time, with plenty of hard work, patience, dedication, and being proactive about improving. As a copywriter or business, you must know how to use words to convey your message, market your products […]

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