Dedicating time and effort to create evergreen content is a wise thing to do. It will save you time, money, and energy in the long run. One of the worst things about publishing other content types (for example, content about new tactics) is that they all have an expiry date on them. These new tactics […]
In most cases, what's most challenging about copywriting isn't writing the copy itself; it's doing the research. For most people, once the research is complete, the writing is straightforward. But to get the materials, information, and relevant ideas for the copy – that's the hard part. In this article, we’ll take a look at the […]
Boosting your business’s exposure should be the goal of every entrepreneur. One way that’s overlooked quite a bit is Google’s featured snippet. In this article, we will break down how to write content for this and the benefits of doing so. What is a Featured Snippet? More than likely you have Googled a question and […]
6 Stages of the Consumer Buying Process You Need to Create Content For When you buy something, you may not realise you are following certain steps when doing so. Some retailers are also unaware of this and they just think if someone wants a certain item, they will buy it. There is a science behind […]
Optimising your Google Business Profile is pivotal for increasing visibility in local search, standing out among your competitors and winning customers online across Google Maps. Here are a few ways to morph your Google Business Profile into a great tool for marketing and lead generation for your local business. 1. Create a Google My Business […]
Is Blogging For Your Business Still A Worthy Investment? With the explosion of social media marketing these past few years, many businesses are considering whether investing in blogging is worth their time and money. Some have even halted their blogging in favour of social media marketing. If you are unsure whether to start/keep blogging, the […]
First impressions are key in business and can be the difference between landing that top client and not bringing any business in at all. That’s why spending time to write the perfect About Us page is essential. Your potential customer has already taken the first step. They are interested in using your service or buying […]
A landing page is a standalone web page created precisely for one purpose – earning conversions. Don’t confuse it with a homepage – that is something entirely different. Your company’s homepage can be any number of words depending on your products and services as well as your target audience – it could even be just […]
Even though it isn’t set in stone, long-form content is typically categorised as content that contains more than 1,000 words. It is true that longer content does better in terms of search rankings. In fact, studies have made it abundantly clear that longer-form content dominates the first page of the search results. But do you […]
A category page is an essential part of every website – it clusters individual webpages together if they have the same theme or subject. Cluster pages tend to target keywords used by consumers when searching for similar products and services. It can be difficult at times to optimise category pages for organic search rankings since, […]
