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Content Marketing Blog

Our blog at WooContent contains the very best thoughts and analysis from the world of content marketing and copywriting.

21st October 2019
Travel trends to look out for in 2020

The travel industry is constantly developing and has to move in tandem with consumers changing attitudes and behaviours – and this makes it hard to know what next year will hold. Content marketing is a driving force in inspiring people to travel, and marketers are well adept to helping shape future trends. From eco-friendly travel […]

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18th October 2019
How to write the perfect product description

Online product descriptions are one of the most important features of your e-commerce arsenal. They have the power to hook in prospective customers and answer any questions they might have, differentiate you from other companies selling the same or similar items, and they can bolster your SEO performance. Think of them as your digital salesperson, […]

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11th October 2019
5 killer SEO copywriting tricks

Communicating your brand, proposition and key messages to your audience has never been so important. People are inundated with marketing messages on a daily basis and choice between brands is more competitive than ever, so making your content stand out with fantastic copywriting is key to winning brand preference – and, ultimately, new and repeat […]

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4th October 2019
The 5 most-read blogs and why they're special

Writing a blog might seem pretty simple and in theory, it is, unless you want it to become one of the most read examples on the internet. That takes certain skills and excellent copywriting ability, so which are the most popular as of 2019 and how do they keep their readers’ attention? Business Insider Despite the […]

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27th September 2019
Bad content and how to avoid it

Good content is a powerful weapon that has the ability to make extensive audiences engage with you and your business, while keeping you at the forefront of potential customers’ minds. Bad content, on the other hand, will make you a permanent fixture in the minds of discerning readers for all the wrong reasons. Read on […]

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20th September 2019
The 10 weirdest insurance policies

One man’s trash is another’s treasure, which is why there have been some seriously odd insurance policies taken out in the past. Talking about the weird and wonderful types of insurance helps to put the more everyday policies into perspective. Plus, they’re a little bit of fun – how many of these have you heard before? 1. […]

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12th September 2019
E-commerce – the 20 stats you need to know

E-commerce has become a necessary tool in the fight for market share and profitability, but not enough companies understand how this burgeoning shopping trend can boost physical sales. That’s all about to change, however – and here are 20 key E-commerce statistics you need to know. 1.18% of all purchases made in the UK in […]

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12th September 2019
The renaissance of cruising holidays

In certain circles, cruising has garnered a reputation for being something of an older-person’s holiday option, but taking an objective look at what a break on the water can offer reveals that it is so much more.   Forget what you think you know about cruises and you might just discover that they are the […]

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6th September 2019
How VR is taking flight with airlines

The aviation industry is ever-changing, and investing in content marketing, travel SEO and PR is paramount to success. Embracing new technology can also help companies gain a competitive edge, and Virtual Reality (VR) is one of these technologies that’s changing from being a novelty to having real-world, profit-driven uses. We look at how VR is being used […]

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30th August 2019
How to write SEO-friendly content

There’s no point having amazing content if no-one sees it – that’s where SEO (Search Engine Optimisation) can help. SEO is a way of getting your content ranked at the top of the page so more people are likely to visit. Search engines look for indicators that your content is high quality and relevant to […]

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