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Content Marketing Blog

Our blog at WooContent contains the very best thoughts and analysis from the world of content marketing and copywriting.

9th July 2020
Examples of great product descriptions

In the world of e-commerce, attention spans are small. You have very little opportunity to grab a customer’s attention, so when they do decide to read up about your brand or service, you have to make it count. The quality of your product description copywriting will have a huge bearing on its success. Write great […]

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24th June 2020
The content marketing funnel explained

Have you been looking for a clear and concise way to outline your consumer journey? Let us introduce the content marketing funnel. Studies show that 60% of people are inspired to seek out a product after reading content. With so many brands producing content regularly, the way to stand out lies in planning and organisation. Content marketing funnels […]

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24th June 2020
How to measure content marketing return on investment (ROI)

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite this, proving the value of your content to your bosses and peers is another task entirely. In theory, measuring the return of your content strategy sounds straightforward. You probably already have an idea whether it’s working or […]

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24th June 2020
Harnessing the power of keywords in the charity sector

In order to successfully optimise your website for search engines, you need to pinpoint exactly which keywords are the best fit for your particular non-profit organisation. You might be covering a whole range of bases, from volunteering opportunities to fundraising events and donations, as well as the core services you aim to provide. If you're unsure […]

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24th June 2020
How Copywriting Has Played a Pivotal Role in Raising Money for Charity

We’ve all experienced how some of the big household names in charity use hard-hitting subject matters and psychology to grab our attention. In fact, as of September 2017 there were over 167,000 charities in the UK, each wanting to get their voices heard. We explore charity copywriting methods including active voice, building connections and powerful call to […]

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24th June 2020
B2B content doesn’t have to be boring

When it comes to B2B marketing it can feel like there’s an unwritten code of ethics preventing companies from really trying to express who they are. Content often takes the simple form of: we’re good at what we do, so use us. Industry jargon is assumed to be impressive. Personality is left at the door […]

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24th June 2020
How to Define a Tone of Voice for Your Business

See if you can get through the next four sentences without a touch of discomfort: “We strive to adhere to the latest industry standards for each piece of expert content it produces for its clients. We’re always chuffed to chat about concocting content that will go the whole nine yards. From multilingual to complex industry […]

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24th June 2020
SEO content checklist

Content is crucial to your website’s search engine performance, and this is straight from Search Quality Senior Strategist Andrey Lipattsev at Google. He revealed in a video interview that the top-two ranking factors Google assess are content and links – find the full Q&A here. It’s important to note that he didn’t specify which is number […]

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24th June 2020
How to Define a Tone of Voice for Your Business

See if you can get through the next four sentences without a touch of discomfort: “We strive to adhere to the latest industry standards for each piece of expert content it produces for its clients. We’re always chuffed to chat about concocting content that will go the whole nine yards. From multilingual to complex industry […]

Read More
24th June 2020
How to Define a Tone of Voice for Your Business

See if you can get through the next four sentences without a touch of discomfort: “We strive to adhere to the latest industry standards for each piece of expert content it produces for its clients. We’re always chuffed to chat about concocting content that will go the whole nine yards. From multilingual to complex industry […]

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