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Content Marketing Blog

Our blog at WooContent contains the very best thoughts and analysis from the world of content marketing and copywriting.

30th October 2020
A Complete Guide to SEO Copywriting

SEO (search engine optimisation) is crucial for visibility online. At the heart of SEO is SEO copywriting and backlinking. How you go about both of them can make or break your search engine optimisation campaigns. This guide focuses on SEO copywriting. You have probably heard the term ‘SEO copywriting’ thousands of times, but you may […]

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30th October 2020
Top Tips for a Grade-A Education Website

Primary school websites can be a valuable asset for educational institutes. If you're looking for the secrets of having the best educational website, then don’t look any further. Here are 10 elements that your primary school website should possess to become top of the class.     1. Function the Same on Every Device   Around […]

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30th October 2020
Six of the Best SEO Copywriting Tricks

Let’s face it, SEO can be confusing for a lot of people. Many people don’t know what to do when writing for SEO. Part of this results from the fact that Google's algorithms are continually changing. But the fundamentals of SEO do not change, and if you understand them, you'll be swimming in SEO gold! […]

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9th October 2020
How To Put Some Spice Into Your Food Copywriting

The decline of the high street has shown no signs of stopping, and more and more people are turning to online shopping – and that includes food. Taking your slice of the online sales pie requires more than great pictures of your delicious grub. You need to make your product sound as good as it […]

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9th October 2020
How To Build Your Brand In The Construction Industry

How you brand your business is crucial because it affects how people perceive it. If their perception is favourable, you’re in good hands. If it is not, you’ll struggle to win new clients. To an extent, your construction business’s ability to land new contracts is at the mercy of your branding. Even before people get […]

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9th October 2020
How To Get Your Sports Blog Match-Fit

Sports are a great way to spend your time, whether it’s watching, playing, or talking about them. Some people even have the urge to write about them. More and more people choose to start their own sports blogs because they wish to share their passion with the rest of the world. If you have a […]

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9th October 2020
How To Put Some Horsepower Into Your Automotive Copy

Advertising your automotive dealership can sometimes be very challenging. You can risk being perceived as pushy, but you know what having a car will do for your prospects and you also know that you will give them a better bargain than your competitor. But how do you draw them in with your content and get […]

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9th October 2020
How Evergreen Content Can Benefit Your Brand

Dedicating time and effort to create evergreen content is a wise thing to do. It will save you time, money, and energy in the long run. One of the worst things about publishing other content types (for example, content about new tactics) is that they all have an expiry date on them. These new tactics […]

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9th October 2020
How To Carry Out Thorough Copywriting Research

In most cases, what's most challenging about copywriting isn't writing the copy itself; it's doing the research. For most people, once the research is complete, the writing is straightforward. But to get the materials, information, and relevant ideas for the copy – that's the hard part. In this article, we’ll take a look at the […]

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25th September 2020
How To Write Content For Google Featured Snippets

Boosting your business’s exposure should be the goal of every entrepreneur. One way that’s overlooked quite a bit is Google’s featured snippet. In this article, we will break down how to write content for this and the benefits of doing so. What is a Featured Snippet? More than likely you have Googled a question and […]

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