Copywriting in 2021: What Has Changed and How to Optimise Your Site You’re probably no stranger to the phrase “content is king” — but does that still ring true in 2021? Well, yes — great content will likely always play a part in any company’s digital marketing strategy — but there are a few key […]
Globally, Google is used to make five billion searches a day globally. That’s three million every minute, and 63 million searches every second across mobiles, desktops and tablets. So when the search engine giant announces an update to its algorithm, it’s very important for SEOs, website owners and content producers alike, to find out more […]
SEO (search engine optimisation) is crucial for visibility online. At the heart of SEO is SEO copywriting and backlinking. How you go about both of them can make or break your search engine optimisation campaigns. This guide focuses on SEO copywriting. You have probably heard the term ‘SEO copywriting’ thousands of times, but you may […]
Primary school websites can be a valuable asset for educational institutes. If you're looking for the secrets of having the best educational website, then don’t look any further. Here are 10 elements that your primary school website should possess to become top of the class. 1. Function the Same on Every Device Around […]
Let’s face it, SEO can be confusing for a lot of people. Many people don’t know what to do when writing for SEO. Part of this results from the fact that Google's algorithms are continually changing. But the fundamentals of SEO do not change, and if you understand them, you'll be swimming in SEO gold! […]
The decline of the high street has shown no signs of stopping, and more and more people are turning to online shopping – and that includes food. Taking your slice of the online sales pie requires more than great pictures of your delicious grub. You need to make your product sound as good as it […]
How you brand your business is crucial because it affects how people perceive it. If their perception is favourable, you’re in good hands. If it is not, you’ll struggle to win new clients. To an extent, your construction business’s ability to land new contracts is at the mercy of your branding. Even before people get […]
Sports are a great way to spend your time, whether it’s watching, playing, or talking about them. Some people even have the urge to write about them. More and more people choose to start their own sports blogs because they wish to share their passion with the rest of the world. If you have a […]
Advertising your automotive dealership can sometimes be very challenging. You can risk being perceived as pushy, but you know what having a car will do for your prospects and you also know that you will give them a better bargain than your competitor. But how do you draw them in with your content and get […]
Dedicating time and effort to create evergreen content is a wise thing to do. It will save you time, money, and energy in the long run. One of the worst things about publishing other content types (for example, content about new tactics) is that they all have an expiry date on them. These new tactics […]
