A new, online content creation model

Here are some of the benefits of working with Woo, a proven content creation agency:

  • We’re online and do everything digitally

Which means no more waiting

  • We create on-demand content with a quick turnaround

We build and deliver content at speed

  • We create a variety of content forms

From copywriting and guest posts to videos, photography and more

  • We don’t outsource our work

Your work is in the hands of our own tried-and-trusted expert writers

  • We work with freelancers, marketing agencies and SMEs

Delivering premium content is our speciality, giving you back essential time and resources

Trust the Woo content creation experts

We’ve been running Woo for around 15 years now and have had our own experiences of buying services from other freelancers. In that time, we’ve learned a lot about creating good content, and have developed and streamlined our own processes to make premium content creation as efficient as possible for our clients.
Not only are we great copywriters, we’re industry experts. You can rest assured that we know the difference between good and bad copy. We have an in-depth and proven knowledge of what search engines and your audience want to see, which means your content will be off to a great start once published. We’ve even collected awards for our international PR campaigns!
Our approach to creating content
Whatever the size of your project or business, we are committed to delivering extraordinary results. We use a cloud-based platform to create performance content at speed and scale. We strictly adhere to deadlines and budget, and we can also upload content directly into your CMS.

We have a straightforward approach to efficient and effective content creation. We typically follow these three phases:

Understanding your audience and defining your goals

Keyword research, analysing trends and competitor content

Content strategy, style and TOV, creation and optimisation

Types of digital content we produce


Your copy is one of the first things your customers will see when they discover your brand. Our industry-leading experts will write and develop your copy with your audience and search engines in mind. Find out more

Guest Posts

Woo has relationships with thousands of bloggers, journalists and editors to get your message out there. We can help you sell your content ideas to websites in your industry, with publication including those all-important backlinks, enhancing your traffic and domain authority. Find out more


Infographics are the ideal way to present complex information in easy-to-understand graphic form. Ideal for social media and sharing, our infographics will display your information in clean, crisp format. Find out more

Social media

Boost your social media following and engagement with high-quality and clickable content. We are able to create content calendars using our top-quality methods of creation, helping you to find and grow your target audience. Find out more


There’s a powerful link between the use of imagery and sales – and we are able to work with you to create distinctive, original photography for your brand that will get it noticed. Find out more


We understand that video content is crucial with online marketing. Show off your products, services and brand with short, shareable and reusable video content that will captivate your audience. Find out more

How To Create The Perfect Content Workflow

Picture this. You receive an email from a client requesting some content for their new website. It is exciting news, but you are experiencing mixed feelings. Will it be good enough? Will I finish the project on time? Where do I start? If any of these questions relate to your current situation, you are not alone.

Many content creators struggle to find answers to these questions. There is a solution to your predicament. A viable content production workflow plan. Whether you are a freelancer or part of the team at a copywriting agency, you will get nowhere without a workflow plan. So, how do you go about creating one?

Understand what a workflow plan is

A workflow plan consists of a list of objectives that directly impact the project from start to finish. A failure to achieve any of them, the process falls apart. As a content creator, there are specific steps you need to follow for successful delivery. It all depends on the type of projects you receive and the clients that you serve. Using the situation above, here is a sample workflow plan that you can use as a reference.

  • Your client submits an order
  • You create the content.
  • Once you complete the material, it goes through a quality check. If you do not do this, then here is your first red flag. Even the most experienced creators do not get it right the first time.
  • If it passes your internal metrics, the client then receives the work.
  • If they are happy, you get paid.

Assigning accountability

It is now time to determine what each step requires for it to be a success. Failure to do this will only result in problems. Below are some pointers to point you in the right direction:

  1. Start by identifying what skill set is best suited for each step.
    You can use the what/who/why method to identify what the specific requirements are. An example where this method is useful is as follows.
    What? Your articles on legal matters are receiving two-star ratings, despite them having many readers.
    Who? On your roster you have no one who has experience in the field. You therefore need to hire a content writer who is an expert on the subject.
    Why? It will add more credibility to your articles. In turn, you can start generating more revenue from that traffic.

  2. Establish performance metrics for each role, with clear operating procedures
    Quality content is what will get you clients. If you want to know why some content writing service providers are always on top, study their organisational structures. They have clearly defined metrics and road maps in place on how to deliver to their audience. Their team members know their specific contributions and therefore execute more effectively.

  3. Effective communication
    A content production workflow plan only works when everyone is on the same page. Content that engages always focuses on the minor details. Tone, formality and intent are all factors to consider when creating content. Your team are your internal clients. So, you need to use language that is clear and easy to understand, or else you may end up creating confusion.

  4. Delegate authority
    Content production requires consistency. Delegating some of the processes to your colleagues is a great way to ensure this. Not only will you have greater accountability, but also the process will not grind to a halt should you be unavailable. Teams feature individuals of different personalities and sometimes these collide. Having project managers for each process reduces the chances of this happening. Great content comes from writers who enjoy their work. Empowering the team creates harmony and a pleasing working environment.

Technology is your friend

The copywriting service industry is one that is reliant on technology. As you prepare to put your plan in action, it is wise that you include task management software with it. Trello, ProofHub and Workzone are tools you can use to manage the production cycle. They feature many modules that can ease the flow of work within your agency. The scheduling module is a great tool to have as tasks can be assigned remotely to their respective owners. They can also be great monitoring tools, as they have reporting capability, which is essential in monitoring overall performance.

It’s not a one-size-fits-all approach

As your agency grows, you will be handling different projects at the same time. Diversify your processes to suit every niche, because every project has its unique demands. For example, you cannot use the same workflow plan for a website revamp project for a car editorial. The resources that you will allocate for either a very different. From the personnel, software, tools and delivery schedules. Having a single content production workflow can be detrimental to their execution. Allow for input from others as they know what is best. Plus, you will enjoy a happier team if everyone feels valued.

Innovate continuously

Work processes change all the time, and failure to adapt this will spell trouble for your company. Online content creation was a hobby at best a few years back. It is now the leading source of information, generating billions in revenue. By assessing your processes regularly, will help you stay ahead of the curve. Study how the market is reacting and adapt accordingly. Collect feedback continuously and collaborate with fellow professionals to see what works best.

Now, why not put your thinking cap on and create a content production workflow plan – once it’s in place, you’ll find that you work more effectively, and you’ll be heading in the right direction.


  • Ian Crawford

    "Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric"

    Brand Manager
  • Dipesh Pattni

    "Really pleased with the quality of copywriting and guest posts Woo delivers. Affordable, on time, with fantastic results."

  • Monty Jivraj

    "Woo is an amazing copywriting & content marketing agency. Their prices are reasonable. In addition their professional services are exceptionally good and I will most definitely use them again and you should do the same."

    Gannons Solicitors
  • James Rusell

    "Woo create SEO-friendly content that my clients love. They are great strategists and always help me shape campaigns that deliver great results."

    Flat Frog
  • Michael Ryan

    "Woo has helped me across a few areas including content, links & helping us build a content marketing strategy for our business. The work has been of a high standard and has made a direct impact on our site & the quality of leads we receive. I will be using them again for sure!"

    Mr SEO
  • Assad Khan

    "As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."

    Elliot Recruitment
£500 Minimum Order Value
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