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Content creation tools

Content creation isn’t an easy task. With technology advancing in huge strides each day, it’s getting more and more challenging for companies to create innovative, unique content for others to consume.

There has been shift of emphasis, in terms of quality of content over quantity. You could have all the content distribution in the world; it won’t matter one bit unless the content is good, though. There’s a difference between information and content – the latter has to be useful.


Luckily, there are a range of content creation tools at your disposal to help you create engaging content that works. These are some of our favourites.

  • Meme Generator – Memes took the internet by storm a few years ago and remain to be a very effective tool and making an idea go viral, along with a comical spin to it
  • Visual.ly – This handy tool lets you create impressive infographics and other data visualisations. Visual.ly has a wealth of infographic designers, with tens of thousands of pre-made infographics to choose from
  • Issuu – This is a tool with a lot of versatility. It creates online magazines and ‘look-books’, available in free and paid versions
  • GIMP – Hardly an apt name, but it certainly does the job. If you’ve got a lot of text-based content that could use some snazzy visuals for added spice, GIMP provides free and simplified software to do so
  • Resize.it – If you’ve spent hours into the night desperately trying to resize images for online publishing, Resize.it offers welcome respite. It’s an online image-resizing cool that resizes images into the appropriate dimensions for publishing. It’s pretty great when you use it for PDFs!
  • Thinglink – This tool allows you to tag images, in order to make them more engaging with links to other multimedia, like music or video, Twitter or Facebook, etc. Users will be able to comment on images and follow particular channels. It’s a pretty diverse tool: you’re also able to embed the images to Facebook, Tumblr, Twitter and e-mail
  • Embedded Tweets – Adding live tweets to online content is a great way of boosting interactivity to your article/website. Embedded Tweets look a lot better than simply pasting a screen-shot of a Tweet, aside from their functionality. Users won’t have to open a separate page to follow the Tweet author, or re-tweet, or favourite the Tweet – they’ll be able to do it all directly on your page
  • PowToon – Creating animated videos and presentations is no longer an impossible task with this tool. PowToon provides said animations with commercial-level quality to go along with your own original content.
  • UberFlip – PDFs can be very, very boring, which is why you need to jazz them up if you want to harness their full potential. UberFlip allows you to optimise your PDFs by adding social widgets, audio and video to make them more interactive and engaging.

Coming up with high quality, original content isn’t an easy feat. It’s particularly frustrating when you do have the vision, but lack the know-how to bring your content to life. Fortunately, these tools exist for that reason alone – to allow yourself to give birth to your ideas as intended.