Building authority into your online presence is imperative for construction firms, and that’s where our copywriting services are an asset. Well-written content will transform your digital presence, establishing you as a leading voice in the industry.
If your focus is on large commercial buildings, or if you’re a small construction business, our powerful words will put you ahead of the pack.
Credibility is key when creating content and that’s why you’ll find that all of our construction writers have knowledge and expertise of the industry. Construction copywriting can be technical at times, but our talented copywriters are able to explain sophisticated concepts in a way that’s easy to understand.
Our authoritative construction content is interlaced with local SEO, something that’s important for sustained success. Being easy to find for local customers is one of the key aspects for your business that we cover in all of the content we produce.
Construction is a vast subject area but our copywriting agyenc team can cover whatever you need, including:
As experts in construction copywriting, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded construction content that’s on tone while being focused on generating clicks, likes and shares.
There are many benefits to investing in branded content in the construction industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization