Construction Copywriting

Building authority into your online presence is imperative for constructions firms, and that’s where our copywriting services are an asset. You’re good at constructing physical buildings but our talents lie online. Well-written content will transform your digital presence, reaching a wider audience and establishing you as a leading voice in the industry.


No matter whether your focus is on large commercial buildings or you’re a small construction business, our powerful words will put you ahead of the pack.


Credibility is key when creating content and that’s why you’ll find that all of our construction writers have knowledge and expertise of the industry. Construction copywriting can be technical at times, but our talented copywriters are able to explain sophisticated concepts in a way that’s easy to understand.


Our authoritative content is interlaced with local SEO, something that’s important for sustained success. Being easy to find for local customers is one of the key aspects for your business that we cover in all of the content we produce.


Construction is a vast subject area but our copywriting agency team can cover whatever you need, including:


  • Architecture
  • Carpentry
  • Civil Engineering
  • Commercial Buildings
  • Construction firms
  • Contractors
  • Developers
  • Electrics
  • Industry
  • Interior Design
  • Landscaping
  • Plumbing
  • Renovations


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating construction copy for SEO, social media or paid channels, we understand how to deliver high-quality construction services copywriting tailored for people and search.


There are many benefits to investing in branded content in the construction industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


No matter which type of construction copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, white papers, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Targeted Webpages

When it comes to creating the best landing pages, we have the complete toolkit. At Woo we will create engaging web copy that not only brings in traffic, but also drives sales and leads.

Service and Product Descriptions

The construction sector is extremely varied, so it’s important to help your audience understand your offering in detail, whether it’s equipment leasing or a fully managed construction project. We understand the terminology you need to convey your expertise, but also how to make the language you use relatable. That way, your clients know you’re on the same page.

Evergreen Webpages

While the sector is always moving forward, there’s some knowledge that remains constant. It’s here that we can put your expertise into action, showing both clients and industry insiders that you’ve got plenty of acumen behind your brand.

Blog Posts

Keeping customers and clients updated on your business is a great way of maintaining visibility, as much as it is providing valuable information and resources. Either way, all of our blogs are optimised for search engines as well as customers. Blogs are also a superb way of showcasing your most defining recent projects, any awards you’ve won, and the accolades of your clients and industry peers.

Press Releases

As well as national media, we also have an excellent track record in gaining coverage in leading industry publications for our clients, including and Construction Manager Magazine.

Email Marketing Content

At Woo we craft great content along with a compelling content strategy to ensure that your email marketing efforts build your brand and grow your business.

Product & Services Video Content

Quality video content can help elevate your business andQuality video content can help elevate your business and embrace its personality. Our videos capture your customers’ interest while communicating your brand proposition. So whether you’re looking to create instructional webinars, product demonstrations or even a client testimonial, our expert writers have the industry know-how to construct video content that converts.