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Construction Copywriting

Building authority into your online presence is imperative for construction firms, and that’s where our copywriting services are an asset. Well-written content will transform your digital presence, establishing you as a leading voice in the industry.

Construction copy experts

If your focus is on large commercial buildings, or if you’re a small construction business, our powerful words will put you ahead of the pack.

Credibility is key when creating content and that’s why you’ll find that all of our construction writers have knowledge and expertise of the industry. Construction copywriting can be technical at times, but our talented copywriters are able to explain sophisticated concepts in a way that’s easy to understand.

Our authoritative construction content is interlaced with local SEO, something that’s important for sustained success. Being easy to find for local customers is one of the key aspects for your business that we cover in all of the content we produce.

Construction is a vast subject area but our copywriting agyenc team can cover whatever you need, including:

  • Architecture
  • Carpentry
  • Civil Engineering
  • Commercial Buildings
  • Construction firms
  • Contractors
  • Developers
  • Electrics
  • Industry
  • Interior Design
  • Landscaping
  • Plumbing
  • Renovations

Branded SEO-friendly construction content

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As experts in construction copywriting, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded construction content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating construction copy for SEO, service descriptions or guest posts, we understand how to deliver high-quality construction copywriting tailored for people and search.

There are many benefits to investing in branded content in the construction industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of construction content we provide

Service and Product Descriptions

The construction sector is extremely varied, so it’s important to help your audience understand your offering in detail, whether it’s equipment leasing or a fully managed construction project. We understand the terminology you need to convey your expertise, but also how to make the language you use relatable. That way, your clients know you’re on the same page.

Evergreen Webpages

While the construction sector is always moving forward, there is some knowledge that remains constant. It’s here that we can put your expertise into action, showing both clients and industry insiders that you’ve got plenty of acumen behind your brand.

Blog Posts

Keeping customers and clients updated on your business is a great way of maintaining visibility, as much as it is providing valuable information and resources. Either way, all of our blogs are optimised for search engines as well as customers. Blogs are also a superb way of showcasing your most defining recent projects, any awards you’ve won, and the accolades of your clients and industry peers.

Targeted Webpages

When it comes to creating the best landing pages, we have the complete toolkit. At Woo, our construction copywriting service creates engaging copy that not only brings in traffic, but also drives sales and leads.

Press Releases

As well as national media, we also have an excellent track record in gaining coverage in leading industry publications for our clients, including Building.co.uk and Construction Manager Magazine.

Email Marketing Content

At Woo, our construction writing service creates great content along with a compelling content strategy to ensure that your email marketing efforts build your brand and grow your business.