Last week, the Content Marketing Institute (CMI) released a trailer for its upcoming film on the evolution of content marketing.
“More than 50% of marketing and communications professionals would call their communication approach ‘content-driven,’” the trailer explains. “You can’t rely on the media. You have to become the media.”
The Story of Content: Rise of the New Marketing is the first documentary of its kind to explore the ever-expanding world of content marketing from the perspective of big brands like Red Bull, Marriott and Kraft, as well as marketing influencers including CMI founder Joe Pulizzi and Ann Handley of MarketingProfs.
”The most successful companies in the world are really focused on content marketing, because they have to be, because they are not going to get attention if they don’t,” Pulizzi explains in the trailer.
The film is set premier on the opening night of CMI’s annual Content Marketing World event this September at the Cleveland Convention Centre in Ohio.
Last year, over 2,600 marketers from 50 countries attended the event for four days of networking, labs, breakout sessions and keynote speakers. The turnout this year is expected to be even greater.
In the spirit of content marketing, the event will bring visitors together to tell true stories — discussing strategy, integration, measurement and idea generation. Leading brand marketers will be present to share their thoughts and experience with brands, agencies and freelancers from around the world.
Registrations are still open for Content Marketing World, which runs from Tuesday 8th September to Friday 11th September. The premiere of The Story of Content: Rise of the New Marketing is an invitation-only event, but hopeful marketers can add themselves to the waiting list over on the Content Marketing Institute website.